It comes from a copy written by the official WeChat account of a welfare institution on July 8th. Thank you for providing a very good case. The whole point that merchants want consumers to see is highlighted in red.

Now disassemble:

First, the user pain points caused by the color point problem

Pain point-women are aging slowly after the age of 25, especially when the spots on their faces are old. It is very troublesome to put on heavy makeup or remove makeup. Because of the spots, they can only put on "masks" for close people (husbands).

Benefits-freckle and stain prevention

Second, the title

"28 days' stains' are all gone! Everyone is doing this, and netizens exclaimed: It's amazing! 》

Nice title:

The application of common numbers in new media headlines: the outstanding effect of 28 days is fast.

People generally have herd mentality and use psychological group effect to attract attention and curiosity: "They all do this". How do they do it?

The effect of highlighting the use of the product is amazing: "The netizen exclaimed: it's amazing", and an exclamation point was used.

Third, prove the use effect of the product and stimulate the purchase.

The first point, numbered 1, begins to introduce this speckle artifact-"speckle eraser", which has been used well.

Star aura: Using the star effect, Michelle Ye released a video to personally explain this product. Stars are in use, or endorsements generally give customers a feeling of being taller.

User's praise: let the testimony of three ordinary customers with different ages, different skin types and different occupations be printed, which enriches the examples. In particular, a 37-year-old customer with the pseudonym "Queen" made a comparison before and after use, which felt like a changed face.

Use effect display: the above picture may be similar to a beauty camera or a retouching tool. If you can't completely win the trust of consumers here, then the before-and-after comparison picture of 16 faces in the following "Amateur Demonstration of Excellent Fading and Rejuvenating Effect" is not easy to repair. Maybe not every customer wants to appear in full face, so the comparison below is only partial. But separated by small squares, neat and beautiful typesetting.

The advantages of this method are: after arousing the reader's interest in reading, say what kind of product it is, and show the product drawing, "20 19 gold freckle combination, small nucleic acid flash suit", which is easy to accept and will not cause readers' disgust.

Then it simply shows that this product is a perfect fusion of non-additive technology and small nucleic acid gene technology, which is safe, mild and efficient.

The second point, No.2, professional certification: including the professional introduction of core technology, so that you can buy it with confidence, using the technology of foreign experts and the awards won by experts (winning the 2006 Nobel Prize in Physiology and Medicine), as well as the filing of the Food and Drug Administration, electronic certificates and seals to enhance the gold content of products.

The third point, number 3, authoritative explanation, reminder:

It is more professional to explain how the products remove freckles with videos and pictures. It is estimated that the customer is a little excited and will immediately play WeChat fan welfare and urge the order.

The fourth point, the number 4, deepens this example through my analysis:

Let me promote it again, the 28-day light spot challenge, kill PS, take out the tool moisture tester and test it yourself. The killer weapon is to mark the product composition, analyze the use method of the product and change the use stage. According to the time sequence of the first day, the fourteenth day and the twenty-eighth day, I will talk about the feeling and the renderings before and after use, and stimulate the order from the senses with animation.

Fifth, the number 5, dispel doubts: Some readers may think that the effect is so good. Is there anything bad added to the product? Here, I will dispel my doubts from the perspective of product safety. Highlighting its advantages over traditional freckle removing products, it shows that it does not contain harmful additives such as 108 alcohol, pigments, hormones, heavy metals and chemical preservatives. The test report is illustrated and illustrated, and even pregnant women can use it with confidence. Then, a video will be played on the spot, and the product is actually safe to drink.

Sixth, the number 6, from the repurchase rate and sales volume to strengthen the use of all say yes, once again point out the topic.

Seventh, No.7, eye-catching, reminder: Plus the company's introduction, it is a cosmetics chain brand listed in the United States, and there are free services from beauty instructors to customize your skin care plan. Finally, remind the order again. The entire copy is complete.

Da Nan Comments:

1, the copy is very nice.

2. The content before subhead 1 is basically about women's pain points, and it is more natural to gradually substitute roles from the pain points.

3.2.3 Subtitles belong to authoritative certification.

4, 4 Subtitles Make good use of customer witness and think from the user's point of view.

5, 5 subheadings highlight the advantages-safety, or the highlight of the product.

And, use good data to speak.

6.92.8% of the repurchased products indicated that the products sold well in a certain period of time, which stimulated users' desire to buy.

Disassemble the copy. In some places, you don't need to write too carefully. Just open it and see what's inside. Just get the "point" mentioned in the copy.