Brief Introduction of Four Major Underwear Brands in Hong Jie;
Romantic spring:
It is a chain monopoly marketing brand that Hong Jie Company strives to build, with the mission of spreading underwear brand culture and popularizing underwear wearing knowledge, and inspiring to build the first brand of China fashion premium underwear chain. Nowadays, Romantic Spring has become the fastest-growing star brand among the mass consumer underwear chain brands in China.
Joan Ross:
June Rose adheres to the concept of achieving love, sharing love and transmitting love. Born out of love, beautiful because of love, focusing on the care and conditioning of women's health, bringing users a product experience that exceeds expectations, and being relied on and enthusiastically sought after by middle and high-end female consumers who pursue high-quality life. In June, Rose stores and counters spread all over the country, and now it has become the first brand of healthy underwear in China.
Romantic cherry blossoms:
Sweet, lovely, girly, using candy color, lace, dots, stripes and other elements full of youth and girlish feeling, pursuing sweet, romantic and comfortable upper body effect.
Obis Lee:
It is the flagship brand in Hong Jie, Guangdong Province, focusing on body shaping and adjustable bras. With its unique product personality and constantly improving marketing operation management mode, and relying on the strong background and platform of the group company, Obis Li has gained a high share, brand awareness and reputation in the domestic market after years of development, with unlimited brand development potential.
Brief introduction of underwear enterprises in Hong Jie;
Guangdong Hong Jie Underwear Industry Co., Ltd. is a modern large-scale underwear group enterprise integrating underwear fabric development, product R&D design, manufacturing, chain operation and marketing service.
After more than ten years' efforts, Hong Jie, Guangdong Province has gradually formed a development model of chain operation to drive R&D, manufacturing and sales, and a market layout that breaks through geographical restrictions. It has formed a systematic combat capability to seize multi-level markets with multi-brands, a development strategy with scientific research innovation and talent absorption as the core, and an industrialized and collectivized resource integration structure, and gradually moved from scale competition to efficiency competition.