1, master: contains display elements that can appear on each slide, such as text placeholders, pictures, action buttons, etc.

2. Layout: On the basis of the established format, layout style, structure, title hierarchy, charts, notes, etc. The manuscript of graphic design publications is scientifically designed.

Second, the function is different.

1. Master: The objects on the slide master will appear in the same position on each slide. Master can easily unify the style of slides.

2. Layout: refers to the size of the layout, the blank around the core, the font, font size, typesetting shape, number of words and arrangement state of the text.

Third, the characteristics are different.

1. Master: All slide views or pages in slide or page format. There is a master for each key part of each presentation (slides, title slides, speaker notes and audience handouts).

2. Layout: The visual lines of composition on the page pull the layout composition to draw the viewer's vision with colors or elements, so that the viewer can think and watch the work with the designer's thinking. However, most of the existing works are oriented by points, lines and surfaces, and the works oriented by lines and elements are rare.

Reference source:

-Master

Reference source:

-Layout

How to determine the layout and function of each page template when making PPT templates? First, how to decide the layout of each page template?

The layout of the template is based on the number of copywriters. For the sake of beauty, the copywriting in the template is fictitious, and the numbers are the same. There are generally the following types of copywriting and typesetting of content pages in the template:

The typesetting of one paragraph, two paragraphs, three paragraphs, four paragraphs, five paragraphs and six paragraphs. Basically, it's all here. Very few page templates have more than seven paragraphs of text. Then, you can correspond different numbers of words with pictures, icons and charts. Create a template.

Give a few examples:

The following pictures: all three paragraphs are typeset.

As shown in the picture: they are all four-paragraph typesetting.

As shown in the picture: they are all six-paragraph typesetting.

As shown in the figure: this is our "layout classification"

In fact, simply speaking, as long as you collect enough materials, the typesetting design of the template is not a problem.

Second, how to determine the role of each page template?

First of all, you have to locate your template. Commonly used are: work report, annual meeting, enterprise introduction, business plan, etc. What are the common contents of PPT for this purpose after the purpose is determined?

Take PPT of business plan as an example. The general contents of a business plan are as follows:

Project introduction, team introduction, market analysis, financial situation, marketing strategy, etc. Then the design of your PPT template should focus on these contents. Similar to company introduction, SWOT analysis, timeline, character introduction and so on. As shown in the figure: This is our "usage classification".

You can do this and test the miracle yourself.

——

The above are some of my views, I hope to help you.

Tang Shuai: A design player who lives on PPT technology. WeChat WeChat official account Tang Shuai ID:txmppt

Taking stock of 8 creative graphic typesetting styles in PPT 2020009_PPT design thinking improvement

As the saying goes: "A picture is worth a thousand words", in PPT production, the importance of pictures is self-evident, and high-quality pictures can quickly improve the quality of slides. However, in our daily work, there are many problems in the pictures we encounter, such as rough quality, too small size and messy pixels. In the absence of alternative high-quality pictures, we can try to combine the eight popular picture typesetting styles, so as to turn waste into treasure and be creative.

Ideally, the picture we are looking for is aesthetic and has a large blank area for writing. For example, this picture:

But many times, our materials have such problems that there is no place to put the copy. Of course, you can crop the picture or add color blocks, but this will break the artistic conception of the original picture itself. At this time, covering the picture with a mask can solve the problem.

The so-called masking, in fact, is to place a transparent board on the upper layer of the picture to form a masking effect visually.

Sometimes we may just want to block part of the image. For example, in these two pictures, if you want to keep the right side of the image and block the left side of the image, you can use a gradient mask with transparency to achieve the purpose of partial blocking.

In addition to reducing the visibility of the whole picture, enhancing the contrast between pictures and texts, and shielding the local part of the picture, masking also plays a very important role in highlighting the key contents in the picture. By making the mask into a hollow mask, the key content in the picture can be highlighted.

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The typesetting form interspersed with pictures and texts can make the picture more layered and stereoscopic.

The following PPT is a product introduction page I saw in Honda official website when I was training and designing a case. I tried to make a moving picture effect with pictures and words.

The key to the interpenetration of pictures and texts is that the pictures must have a transparent background. If you want to remove the background of a picture, you can use the "Delete Background" function that comes with PowerPoint, or you can easily use the online matting tool.

As a design trend, gradient color has been popular for quite a long time. Adding gradient color overlay to the background of the page can make them feel more integrated, make the audience notice other more important and key elements and enhance the readability of the page.

For example, in the PPT of Xiaomi conference, the background color block is filled with gradient color. Compared with solid color, gradient background is more layered in visual presentation.

For example, the translucent and bright color gradient mask and gradient arrow on this page of PPT we are seeing now make the picture look very delicate and design-oriented.

You can also set the fill color of the text to a bright gradient color to make the text look bright and amazing.

Many companies' official websites can also see bright and gradually changing colors:

If you are worried that you have no feeling for colors and can't adjust beautiful natural gradients, don't worry, because beautiful gradients are never matched by yourself. Then we share two websites that offer a variety of gradient colors, each of which is particularly beautiful.

This is the color combination of UI background gradient that designers often need. At present, 180 gradient color is provided, which can be used as the content background of any part of PPT.

The method used is to insert the screenshot of the favorite color into PPT, and then use the color picker in PPT to extract the color.

This website mainly shares beautiful gradient colors. There are nearly a hundred kinds of gradient colors in it. You can choose matching according to your own style.

The so-called picture superposition is to superimpose another picture on a background picture. This design can solve the problem that the picture size is too small to be used as the background of the whole picture.

We can use the blurred image as the background, and then superimpose the original image on it. This design can be seen in many advertisements and posters. On a business trip to Kunming, I saw the poster of this design on the billboard of Kunming airport.

I used this technique in PPT works customized for customers before. This is the effect before modification, and the picture is relatively small.

This is the modified effect. There is less copy content on the right. In order to make the area in the lower right corner look like space, an icon symbolizing growth and budding has been added.

If you need to display a large number of pictures on the page, you can do this well-behaved table puzzle.

You can also pile up a lot of pictures in the page as the background to set off the atmosphere of the page and express a lot of concepts. In the PPT of many conferences, you can see the design of puzzles. To realize the design of such a large number of puzzles, there is an artifact that can be easily done: Collagelt, with the help of preset puzzle styles, you can complete various styles of puzzle typesetting simply by dragging the mouse.

When your image is not wide enough to fill the whole picture, you can flip the image, for example, flip it left and right, flip it up and down, so that you can still keep the focus in the visual center of the picture. At the same time, the mirror treatment of the same elements often brings unexpected surprises.

With the help of the brush, graphics are filled in it, which breaks the stability of traditional rectangular pictures and feels as artistic as pictures drawn with brush strokes. Brush is actually a special shape, which can be filled with colors and pictures like rectangle and ellipse. Please reply in the background of the official account of Lexiang Office WeChat: You can get a brush with a brush.

The so-called picture character is to change the filling color of text from traditional color filling to picture filling. Directly in the text color filling function, select picture filling, and you can fill pictures into the text as picture words.

The PPT cover of the reading notes of the book "Steve Jobs's Magic Speech" I made is to use the picture characters as the title of the cover text, which makes the text look more exquisite and more design-oriented.

The above is the creative graphic typesetting style in 8 PPT. Try to do every style when you have time.