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What are the false advertising cases of celebrity endorsements?
The main problems in star advertisements are as follows: First, they have not personally experienced the advertised products, but they say that their use effect is good and mislead consumers; The second is to falsely publicize and exaggerate the curative effect in medical services and drug advertisements to induce consumers to seek medical treatment and purchase drugs; Third, health food advertisements made by some celebrities and stars illegally publicize the curative effect. The following are the three most common symptoms of TV star advertisements.

Cecilia Cheung didn't know she was ashamed when she told the audience hoarsely on TV that her slim secret was because she used a certain brand of slimming soap. The market price of the brand's slimming soap for waist and abdomen is 22.5 yuan, and the income from this advertisement alone in Cecilia Cheung should be no less than 2.5 million yuan.

Regardless of her other income for a year, will she really use such "cheap" soap to exercise with this 2.5 million advertising income? This is very doubtful.

No one knows whether Mrding has eaten calcium supplements, but he insists on "fruity taste". Obviously, even he himself now admits that "it is not difficult to climb the fifth floor without mentioning the birdcage and the vegetable basket", but he insists on telling the audience that "it is not difficult to climb the fifth floor at one breath". It seems that Li Ding was unfortunately infected by an "infectious disease" this time, and the basic symptom-outspoken, exaggerated!

Many viewers can hardly imagine that Tang Guoqiang in the Long March and Tang Guoqiang in the emerging hospital are the same person!

When advertising for emerging hospitals, Tang Guoqiang told the audience with Zhuge Liang's wisdom: "If you have never been to emerging hospitals, please don't give up the hope of having children." Coupled with the songs that Jie Xiaodong sent to Olympic athletes, many viewers believed it. But is Tang Guoqiang the beneficiary of emerging hospitals, or is Jie Xiaodong helped by emerging hospitals? It's disgusting to be so irresponsible! Recently, a large number of performing stars have collectively dispatched to create a huge context about "calcium supplementation" on TV, which makes the audience dizzy, disgusting and confused.

There are veterans, rookies, beauties, handsome guys, idols, national treasures and world-class people who have joined the crazy sermon of "calcium supplementation". They are either persuasive or straight to the point, but without exception, they smile and raise bottles and spoons to you, telling you in unison ... what iron and iron supplements have been added to this "calcium supplement" army? The lineup is quite spectacular: Pu Cunxin, Song Dandan, Jiang, Wen Xingyu, Gong Li, Fan Bingbing, Han Ying, etc. The "calcium-deficient" army has formed "TV pollution" because of its high frequency, wide coverage, rough advertisements and disgusting performances. Seeing Pu Cunxin's smiling face, he quickly changed the channel, but Jiang chased a child to "have another bite" and changed the channel, thinking that "I Love My Family" had a sequel. I didn't expect this family to talk about "calcium supplementation" in a fake sitcom. No wonder some people lament that there is nowhere to hide, and the entertainment circle has been bought by one manufacturer.

In fact, it is natural for performing stars to advertise, and no one has made irresponsible remarks for a long time. But we dare not judge the influence of advertising on manufacturers, but the overall image of the stars involved has been greatly reduced. It's all about the face of money. Everyone can't understand it, but we can't completely ignore our own image, can we? It is not easy to establish a beautiful image in the eyes of the audience, but Pu Cunxin's recent series of advertisements swept away his "elegance" and turned him into a figure similar to a peasant entrepreneur. His performance was defeated by advertisements. Is it worth it?

In addition, so many stars are scrambling to advertise a product, giving the audience a huge hint: is the entertainment industry so mercenary? Big stars should be dazzling, mysterious and unattainable, and they should not persuade everyone to "supplement calcium" without any position. The more people join, the bigger this loophole becomes, which is really a strange effect.

No wonder someone asks: Who is calcium deficient?