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How to let old customers renew their annual cards in beauty salons
Analysis on the characteristics of beauty salon annual card

1, monthly card, season card, annual card: it has become a regular product of small and medium-sized beauty salons with low price. The annual card is the lowest in 280 yuan. Unless the product price is extremely low or the customer buys other products, even the beautician's labor can't be paid.

2, treatment card: general health beauty salons will mainly sell treatment cards. Treatment cards are relatively easy to sell, because its customers are all consuming because of the problem skin. To solve the problem, there must be a course of treatment to ensure.

3. Project card: The project card or 10 card or 15 card is essentially the same, just telling customers how many times this card can be spent. It takes a lot of effort to keep customers' wine after consuming the number of cards: either launch a new supplementary card or let customers change cards to become members, but generally speaking, it is very difficult.

4. Single card: Single card means that this card can only do one kind of project and can be used as a supplementary product of membership card when it is sold in beauty salons. Usually used to launch new products or projects, the profit margin is very large.

High unit price and low card amount can help beauty salons recover their funds in the fastest time. The risk of a single card is that if the beauty salon doesn't make good use of it, it will launch new products with low price strategy when it is most likely to make money, and then there will be no chance of price increase.

5. Membership card: The membership card is characterized by receiving a large amount of cash from guests in advance, increasing the chance of one-time recovery and enhancing the ability to retain customers. At the same time, the higher the business requirements, the higher the financial risk; The more cash customers borrow in advance, the higher the debt of beauty salons, and the cash panic will be caused by continuous closure or large-scale card withdrawal by customers.