The main problem of old Beijing cloth shoes industry is the serious homogenization of products, which seriously affects and restricts the development of the industry. How to change the status quo of this industry has become a top priority, and many enterprises have also actively explored it. For example, many companies try to find their own product characteristics by subdividing product styles, distinguish them from other brands, and then further subdivide the target market according to their own characteristics to realize their own brand operation. Although it has played a certain role temporarily, it is difficult to fundamentally change the status quo and trend of industry development in the long run. Only by making a breakthrough in product concept and design can we truly solve the dilemma faced by the current industry development.

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