Product manager soft skills:
Personal charm: including communication ability, leadership ability, vision ability, infection ability, aesthetic ability, etc.
Product literacy: product literacy includes product community, operation community and excellent product group;
Internet literacy: Understand the current situation of the Internet, track Internet hotspots, track the forefront of the Internet, and integrate into the Internet community.
project management
An important role of the product manager is the project manager, who needs to be responsible for the results of the whole project, including on-time delivery, qualified delivery and cost control.
The project manager needs to be familiar with the five process groups and 10 work areas of the project. For Internet product managers, the main contents include:
Project communication: communication is the most important work of product managers in Internet development, including communication with superiors, developers and operators.
Overall progress plan: the overall progress of the project, such as product design, UI design, module development, test progress, deployment, etc. , the product manager must grasp the overall progress and review the nodes;
Detailed development plan: The detailed development plan is a part of the overall progress plan. Generally speaking, the development plan is maintained by the technical manager, but the product manager must be in full control;
Project control: project stakeholders, risks, progress, quality, etc.
Assist in sales promotion
Product development must be pushed to the market, otherwise the product is an experiment. The product manager does not need to be fully responsible for the operation and promotion, but must provide the necessary support for the operators.
The basic work is as follows:
Basic operation data: obtain basic operation data of products, such as download volume, user volume, payment amount, retention, etc.
Burying point: Burying point is an important method to obtain product operation data, which can analyze page clicks, page changes, etc.
Business data: business data such as order status, after-sales orders and sales volume.
Competitive product analysis: comparative analysis with similar products in the market;
Swot analysis: Understand the strengths, weaknesses, opportunities and challenges of this product.
Iterative development
After the first version is made, the product enters the iterative development stage, and the general iterative period is 2 weeks; Iterative development is to condense the process from product planning to operation, and develop a small number of functions in each iteration cycle.
The basic work is as follows:
Collecting requirements: collecting product requirements and which requirements are developed iteratively;
Requirements sequencing: sort the requirements, with high priority being developed as soon as possible and low priority being developed later;
Detailed functional design: the first edition of functional refinement, such as effect refinement, interaction refinement, etc.;
Iteration plan: maintain the project plan of the whole iteration process.
Rooting industry
Products have a strong industry attribute. You must be familiar with this industry to design the products needed by this industry, otherwise it will be daydreaming.
We need to understand the current situation of the industry, be familiar with the pain points of the industry, be familiar with the hot spots of the industry, and be familiar with related industries. In addition, you need to be familiar with relevant laws and regulations and ethics, join industry circles, and visit industry forums more.
personal charisma
The above is about the hard skills of product managers. Let's talk about soft skills. Soft skills are more about personal accomplishment, but these will affect the whole career of product managers.
Personal charm includes personal leadership, communication, vision, insight, aesthetics and infection. Only a product manager with strong personal charm can become the leader of the whole product, inspire the whole project members and improve the team efficiency.
Product achievement
Product managers need to improve their product cultivation ability.
Product achievements include:
Interact with superiors: Sometimes a word from superiors is worth a month's hard thinking. Product managers need to consult their predecessors, leaders and members of organizations at the same level and ask them what you are not familiar with;
Keep company with practitioners: don't keep company with dreamers, but with practitioners. The users of products are all practitioners, and the ideas of practitioners will enhance the realm of your whole product;
Product community: such as product 100, pmcaff, read more posts to improve your self-cultivation and join QQ group;
Operational tools: such as applied radar, Cool Pass, APP annie, ASO 100, Baidu Index, etc. Operational tools can be used to analyze the operational data of products.
Internet literacy
An Internet person must be familiar with the Internet, have certain Internet literacy, watch more news, participate in salons and improve his Internet literacy.
Understand the current situation of the Internet: Be familiar with the excellent Internet companies in China and the world, and learn more about the current situation of the Internet, such as Alibaba, Tencent, Baidu, Xiaomi, Huawei and 360.
Tracking Internet hotspots: At present, Internet hotspots, such as project hotspots and investment hotspots, can be viewed on 36kr and Tiger Sniff. These communities have improved the status quo of Internet hotspots;
Tracking Internet frontiers: such as vr/ar, Internet of Things, smart devices, etc.
Big data platform: Common Internet big data platforms, such as Analysys Data and talkingdata, will provide some free industry analysis reports. Understanding Internet big data will help the overall product control.
If you need to learn, you can look at these softwares:
1. Brain Map Tool: Baidu Brain Map
2. Enjoy the document * * *: blue lagoon, Axure and other software.
3. Project management: jira