The general flow of store logo design is:
1. Understand customer needs (brand positioning, application place, text content of required color matching, etc. )
sketch
3. From sketch to computer, it becomes vector.
4. Adjust the color scheme, texture, changes and details.
5. Extend other VIs (stationery, business cards and even store decoration) after finalization, and communicate with customers continuously in steps 3, 4 and 5.
Logo of design: clear information, simple style and striking. 1. Talk to customers first to see their business industry, style, positioning, design fee level, as well as the colors and related graphics that customers want. Communication with customers is very important. At this stage, on the one hand, we should build customers' trust in ourselves, on the other hand, we should understand customers' tastes and preferences. If the user only needs one logo, it will be easier. If it is the overall design of enterprise vi, we should also consider a series of application fields, such as the Internet or entities, web pages, printed matter and even some effects of stores. Some logo only have patterns, some are combined with English, some are combined with Chinese, and even Chinese and English are combined. From an aesthetic point of view, this seems to be the most difficult. Of course, it mainly depends on the requirements of customers, but as a professional designer, we should also give some guidance to customers and grasp the general direction of design. After having a certain understanding of users' needs, it is estimated that experienced designers can already form a general feeling in their minds. You can refer to some design styles of the same industry or similar brands, and you can also consult relevant pictures from the needs of customers. For example, if users want an element with a bear pattern, they can search related bear photos, cartoons and logos to give themselves some inspiration. Anyway, the sketch stage is all brainstorming, so we can draw whatever comes to mind, both good and bad.
A good logo can express your thoughts better than words and images: who you are, what you do, your position and attitude.
Trilogy of storefront logo design 1, brainstorming
Determine the purpose, style and concept of your logo. Pay attention to the following four points, which you may use.
Raise awareness
Enhanced memory
Pass on values
Raise awareness
1. 1 registered target group
1.2 Consider whether to add the company name to the logo.
1.3 color matching
1.4 learn other signs
1.5 Simplified design
Shop logo design trilogy 2 design draft test
2. 1 gives various schemes.
2.2 sketch
2.3 Show sketches to others (customers)
2.4 Get feedback
Shop logo design trilogy 3 design stereotypes.
By introducing the trilogy of storefront logo design and summarizing the related knowledge of storefront logo design, we can clearly understand the specific content and related knowledge of the trilogy of storefront logo design, which can effectively help us understand the core elements of design and what we should do, how to do it and for whom.