1. Render the atmosphere and information of the promotion.
Introduce in-store promotions through POP, leaflets and banners at the entrance of beauty salons. According to some surveys, the probability of customers entering beauty salons or health centers is 40%. Beauty salons use posters, Persistent organicpollutants, flags, shadow lights, balloons, bouquets, etc. It is necessary to create momentum, attract attention and achieve remarkable results. There was an endless stream of customers entering the store that day.
2. Carry out promotional activities to attract customers into the store.
A beauty salon launched an "empty bottle exchange" activity. Choose sunscreen, facial cleanser, shampoo, shower gel and other summer products to break through the psychological bottom line of consumers at shocking prices. Each product is charged a nominal fee of one to two yuan or even one or two cents, and it is promised that empty bottles of similar products (empty bottles of facial cleanser can only be replaced with facial cleanser, and so on) can be bought at the indicated price. For example, a facial cleanser worth 18 yuan can be bought by customers with an empty bottle of facial cleanser and a penny. And it is stipulated that other brands can add a few cents for similar products in our store. The purpose is to win over customers who used to consume other brands and become their own customers. And indicate the number of products purchased, and limit the number of bottles purchased by each person. Once the promotion activities of beauty salons were launched, they were warmly welcomed by beauty customers. At that time, customers were crowded and entered the store one after another. After customers enter the store, through follow-up activities, expand customer purchases, attract customers to become members, and realize profits.
Second, attract customers into the store with free health activities.
Customers all have the psychology of being greedy and taking advantage of small things. Besides being free, customers prefer "health". When it comes to their own skin health, physical health, gastrointestinal health, chest health, ovarian health and other issues, customers will be extremely excited and pay special attention. Therefore, beauty salons grasp the psychology of customers and attract customers into the store with free health activities.
There are several large office buildings and government offices near a beauty salon, and many civil servants and white-collar workers pass by the beauty salon every day. In order to attract working people, the health center set up a skin tester at the door of the store and launched a free clinic service. The beautician warmly welcomes everyone who comes to the test, puts forward specific skin care suggestions according to the test results, and sends the company a beautiful hotline service card. Many customers will take the initiative to call for advice when they go to work. Through constant return visits and follow-up, beauticians finally attract them to become customers of the health center. This is to attract customers through the terminal interception of the store.
Third, attract customers into the store with goods.
As we all know, the owner of the clothing store will decorate the window cleanly and brightly, put the latest clothes of this season in the window and tell the passing customers: We have the latest clothes in the store, come in and have a look. The owner of the restaurant will arrange the first customer who comes in for dinner in a window seat, suggesting that the passing customers: the food in our store is delicious. Look at so many people in the shop. Come and have a taste. Owners of beauty salons should also learn marketing skills from them: attracting customers into the store with goods.
Fourth, attract customers with the shining image of beauty salons.
The owner of a beauty salon must remember that the image of the store can be sold. For the marketing of beauty products, the store image is the product value. Some professionals have done field surveys and found that the image of township cosmetics stores is 50% poor, 40% average and 10% good. Poor store decoration naturally reduces the grade of products, which is more likely to cause the illusion of poor product quality. If a beauty salon wants to attract customers into the store, don't save money on store decoration. On the contrary, they should do a good job in image engineering and enhance the image of the store.