Planning scheme of canteen opening activities 1

I. Restaurant name: xxx

Description of naming rules: low-key, simple, easy to remember, distinctive (the characteristic here does not mean directly reflecting the flavor) but not eccentric, no more than four words, without Xiang characters. At present, the booking form is "xxx Restaurant" or "xxx House".

Second, the restaurant flavor: mainly the peasant flavor in eastern Hunan.

3. Estimated dining area: 280~350M2.

Fourth, the target city: Guangzhou

Verb (abbreviation of verb) site selection requirements

1. 1 There must be at least one medium-sized residential area around, and a certain amount of floating population around should be the target area for white-collar workers to come and go or rent houses;

2. If the condition can't reach 1 minute, the location needs convenient transportation, and people with a certain number of private cars and spending power can clearly see the location of the restaurant;

3. The rent cannot exceed 60 yuan /M2, and 40 yuan /M2 is 1. The entrance and exit pavement is about 10M2, and the main business area is on the second floor;

4. The restaurant itself needs to have the ability to park 7~ 10 family cars, or there is a parking lot not exceeding 200M nearby.

Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I can attract old customers through the flavor characteristics of the restaurant, requiring a profit of 6,543.8+0,000 yuan/month after three months.

Six, restaurant layout requirements

The hall needs 12~ 15 small tables or round tables for four people, 10 large tables for four people, and 16M2 (4x4M specifications) boxes for four to five. (But it depends on the layout of the store. )

Seven, restaurant opening budget

1. Rent: buy one and get one free, calculated at 300M2, with an estimated 50 yuan of 45,000 yuan per M2; Different areas, in any case, can not exceed 50 thousand.

2. Decoration design fee: 800 yuan.

3. Decoration cost:

A, facade exterior decoration can highlight the characteristics, conspicuous, but not exaggerated, and the cost is X yuan;

B, the interior hall decoration style is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no odor after decoration, and the cost is X yuan;

C, the kitchen covers an area of 40M2, and the decoration emphasizes sewage and ventilation, and the cost is X yuan;

D, two toilets, male toilet 1.5M2, female toilet 1M2. Ventilation is required, and there are no special requirements for others. Decoration x yuan. Buy your own materials, the total * * * is expected to be xx million yuan.

4. X. Expenses: Fire protection, environmental protection and hygiene licenses and business licenses are required, and the expenses are estimated to be 60,000 yuan.

5. Equipment purchase fee

A, 3 5P air conditioners, 4 small 1P air conditioners in the box, RMB * * * (central air conditioners can also be used);

B, ten ceiling fans or wall fans, ***3000 yuan,

C, two refrigerators, two freezers and one disinfection cabinet, 1, 000 yuan;

D, kitchen utensils, * * * 45,000 yuan;

E, table and stool, ***5000 yuan;

F, others (please see the list), * * * 2000 yuan,

G, automatic washing machine 1 set, 1000 yuan.

6. Other unforeseen expenses, 2000 yuan.

Eight, restaurant decoration style description

1, the facade decoration requirements are conspicuous, distinctive, not exaggerated and concise, which can reflect its consumption level.

2. Description of the hall:

A, tables and stools use log-colored square tables and long benches, or use large and small round tables with strong appearance, and the large and small round tables are covered with better beige tablecloths;

B, the original column wall and hall below 1㎡ adopt dark ceramic tiles, and the self-supporting columns in the hall are mainly dark, which plays a decorative role. Tianhua board is not completely decorated, but uses spotlights. Above the spotlights, the Tianhua board is black, and the lighting in the hall is soft, but the desktop lighting is bright. This is just my idea, which is actually based on the final design.

The decoration of the box is the same as that of the hall.

4. Other requirements are not special.

Nine. manning

1. Kitchen: **6 people, 1 chef, 2 deputy chefs, 1 side dishes and vegetables, 1 cleaning personnel, 1 cleaning/selecting personnel.

2. Box: 5 boxes, 5 waiters,

3. Hall: 5 people, every four tables 1.

4. Others: 1 temporary workers (mainly used for the rotation of service breaks) and 1 shop assistant.

X. breakdown of operating expenses

1. Property management fee: no more than 2 yuan/month per square meter, and 300M2*** is 600 yuan/month.

2. Sewage charges: 600 yuan/month.

3. Water and electricity costs Fuel costs: 4,000 yuan/month for water and 2,000 yuan/month for fuel.

4, personnel costs:

5. Depreciation expense:

6. Raw materials:

I. Raw materials, * * * yuan/week

7. Other unforeseen expenses: 1000 yuan/month.

XI。 Dish description

1, adhere to two characteristics:

A, green and healthy food;

B, authentic peasant flavor in eastern Hunan. Generally, Hunan restaurants can't eat about 30% of the dishes.

2. Persist in innovation:

A, constantly introduce new dishes, two new dishes a month;

B, with the change of seasons, the dishes will also change.

3. Positioning of consumption level: It is related to the surrounding environment of the facade address, but it is initially set at 35~60 yuan per capita.

Generally speaking, with farmers' characteristics and green health as selling points, different dishes can get higher prices and higher profits.

Twelve. Direct cost estimation

Direct costs mainly include oil, salt, various condiments and raw materials that make up dishes.

1, the cost of special dishes (top products) is controlled at 50%.

2, mid-range, but generally rare in Hunan restaurants, the cost control is less than 40% in the country.

3. Common mid-range costs should be controlled within 60%.

4, low-grade common dishes are controlled within 30%, mainly vegetables.

On the premise of not changing the quality of dishes, reduce the direct finished products.

Planning scheme of canteen opening activity 2

I. Origin of the activity

In order to celebrate the annual Children's Day, let the children spend a happy and meaningful festival and create opportunities for parents to care for their children, Jiangnan Catering Group has carefully prepared delicious children's packages, colorful cultural evenings and colorful cakes for the children. The doors of all restaurants are covered with colorful balloons. During June 1st, children's innocence is rippling, so that children can spend a happy and unforgettable Children's Day in a happy world and a colorful food world. By then, various departments in the south of the Yangtze River will launch a series of fine dishes and delicacies. Through this activity, we will enhance the visibility of Jiangnan in Taiyuan and Shanxi, attract more families to spend money in various departments in Jiangnan, and let parents and children come to Jiangnan to share food and experience happiness.

Second, the activity time:

May 28th-June 1

Third, the theme of the event:

Happy Childhood, Wonderful Unlimited —— Jiangnan Art Children's Day

Four. Activity content

By then, the ministries and commissions in Jiangnan will give the children and friends participating in the activities a surprise, a happiness, an unforgettable memory and an unforgettable xx Children's Day by planning theme activities.

(1) The program design of "Happy Childhood is Beautiful" Art Children's Day party in the Grand Hotel;

All children who order the children's set meal in the hotel can sign up for the following activities and competitions at the host before the party starts (the calligraphy and painting competition needs to be registered in advance), and all the winning children will be given gifts.

1, Children's Song Singing Competition: The repertoire is 20 children's songs in the background music. The first and third songs will be held at the same time with the hotel, and each department will determine the number of children enrolled according to the situation.

2. children dance Performance: Provided by Oriental Jiayi Performance Company, only staged in the middle of the hotel party, and performed by Xu Dingming.

3. Children's Painting and Calligraphy Competition: All children who book children's packages in advance can sign up for the painting and calligraphy competition. The guests of the party are all judges, and the top six will take a group photo at the hotel and present awards.

4. Interesting riddle unexpected guess: * * setting 100 riddles. One, two and the hotel are held at the same time, and the hotel party is arranged randomly, and the host is responsible.

5. Jiangnan Children's Song Recitation Competition: It will be held in the first volume, the second volume and the hotel simultaneously.

(Children's Day is so blessed, and Jiangnan catering is vivid. )

Welcome June 1, have a good laugh. Mother loves her baby.

Come to Jiangnan, get together, and have fun together on June 1.

Love mommy when eating big meals and playing games.

Guess riddles and win prizes. Jiangnan will give you an expression.

Singing children's songs, dancing and taking pictures.

Everywhere you go, everyone is happy.

Filled with tea, the dishes were served by pretty aunts.

As long as the baby is happy and the aunt is tired, there is no problem.

Come to Jiangnan party on June 1 day, eat first and then play!

(2) linkage promotion:

Activity 1: During the period from May 28th to June 1, if you book one, two or three children's music packages in Jiangnan, you will be given a free ticket to the children's art evening with the theme of "Happy Childhood".

Activity 2: During the activity from May 28th to June 1, anyone who comes to Jiangnan store for dinner during June 1 will be given a free balloon.

(3) Hotel party site decoration:

1. Stage design: The background cloth with the theme of "Happy Childhood" is decorated with pink tulle and balloons printed with June 1st greetings, highlighting childlike interest and competitive atmosphere.

2. Layout in the banquet hall: decorated with balloons and colored paper flowers.

3. Other decorations: paste the collected children's pictures on the acoustics and glass of the banquet hall as an exhibition.

Verb (abbreviation of verb) activity promotion;

1, background music: Play children's favorite songs in the hotel lobby and private rooms, such as (Swallow) (Reciting Lang) (Singing and laughing) (Good Dad and Bad Dad) (Red Star Song) (Happy Festival) (Two Little Stars) (Let's have a Water-splashing Festival) (Children in the mountains) (Young Pioneers) (Happy Birthday) (World.

2. Hall decoration: First, third, the hotel decorated colorful doors with balloons to create a lively atmosphere on June 1.

3. Media promotion: Shanxi Provincial Communications Department, Taiyuan Communications Department, Shanxi Daily (Economic News) and Life Morning News.

4. Visual publicity: On May 28th (three days in advance), the store began to publicize, mainly through banners, Yi Labao, colorful page menus, word-of-mouth communication, introduction of new and old customers and other forms, in order to achieve the best results.

6. Package design: The package design of this activity is mainly based on nutrition, mainly in the form of sales package in the hotel banquet hall. There are six packages, including 46 sets.

"Happy Childhood" nutrition package is 288 yuan (one for three people), and 15 sets is 4320 yuan;

"Golden Age" nutrition package is 388 yuan (four people B), 16 sets is 6208 yuan;

"Wang Zicheng Dragon" nutrition package is 488 yuan (four people in Block C), and 15 sets is 7320 yuan;

The expected income of this activity is: 17848 yuan.

Seven. Effect evaluation and prediction

1, stimulate household consumption in the south of the Yangtze River and increase the turnover of scattered tables and rooms.

2. Many hotels have carried out differentiated marketing, and launched health education dishes for the first time, and the marketing concept is ahead of the trend.

3. The activity has the selling point of attracting children, driving parents to spend in Jiangnan and improving their competitiveness in the same industry.

4. Activities have lasting influence, which can be promoted and expanded in summer vacation and winter vacation, forming a unique promotion brand in Jiangnan.

Planning scheme of canteen opening activity 3

I. Background of the event

February 14 Valentine's Day is coming. It is the hard work of every hotel to create romantic and warm programs for consumers. Over the years, roses and chocolates have been sent to set up the stage to convey the message of this program to consumers.

According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the general office to review.

Second, the theme of the event

Dongguan Mountain Villa xxxx Valentine's Day Pink Tour

Rose, pink, story

Third, the activity time

65438 February 2004

Fourth, the venue

Main venue: Lijun Club

Secondary location: guest room sauna room

Verb (abbreviation of verb) activity method

1. Create a warm and charming love palace for consumers through romantic scene layout.

2. Set up a "lover's message board" for couples to write their love words on.

3. Singles and couples can be distinguished by hanging colored light sticks on their bodies, and single guests can participate in the "Couple Touch" activity held in the lobby.

4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.

5, sprinkle it to launch the information of the couple's chicken tail.

Sixth, atmosphere creation:

Nightclubs:

1. The gate is tied into a heart-shaped arch with pine branches, flowers and pink snow gauze.

2. The theme of the activity is marked on the beam that enters the door.

3. 4x2m "Couple Message Board" is set on the glass wall on the second floor.

The hall is decorated with pink chiffon, roses and pink balloons.

Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.

Seven, advertising methods:

1, leaflets: 10000 copies, distributed by yourself.

2. Information release: 3,000 yuan.

3. Internal advertising: (including painting and computer screen).

4. Advertising text:

I'm lucky to have you.

Cherish you, and I will practice it all my life. (advertising words)

B, spring flowers bloom, roses bloom, feelings come, and your story begins; Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. (information)

C, February 14 Valentine's Day, "Pink Couples Suite" 188 yuan, I wish you a happy Valentine's Day!

February 14, the "Couples Touch" party for single aristocrats in Dongguan Villa is waiting for you!

Rose rain, wine candlelight, pink trip of the Lijun Club on Valentine's Day, waiting for you to participate!

Eight, promote the plan:

1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, giving 8 roses, a box of chocolates and a bottle of champagne.

2. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.

3. The "Couple Cocktail" set meal is launched in the lobby of the nightclub.

4. The activities of "single aristocrats" and "lovers meet" in the nightclub lobby.

Nine. Activity arrangement

1. Marketing Department: put the campaign advertisement before February 10, and do a good job in creating the Valentine's Day atmosphere before February 13.

2. Entertainment Department: formulate detailed rules for Valentine's Day activities in combination with the marketing plan before February 10; Do a good job in creating a Valentine's Day atmosphere before February 13.

3. Sauna and Housekeeping Department: February 13, make arrangements for the pink couple suite.

4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.

X. cost budget:

1, simulated roses: 6000 x0.3 yuan = 1800 yuan.

2. Rose: 500 x 1.00 Yuan =500 yuan.

3. Chocolate: 100 box x20 yuan = 2,000 yuan.

4. Dusted yarn: 100 yard x5.0 yuan =500 yuan.

5. Leaflets: 10000 x0.25 yuan =2500 yuan.

6. Painting: 200 square x 10 yuan = 2,000 yuan.

7. Others: 500 yuan

Total: 9800 yuan

Planning scheme of canteen opening activities 4

Theme activity content

During the period of 20xx65438+1 October1-20xx65438+1October 8, consumers can buy1yuan in exchange for any of the 15 products we have carefully prepared for consumers.

Remarks:

1, single receipt does not accumulate.

2. Front joint venture, group purchase and tobacco do not participate in this activity.

Gift requirements: Choose fifteen (or more) commodities as active commodities. Commodity prices are required to be above 3 yuan, and some commodities with large gross profit losses can also be limited, but they should be guaranteed to be above 8 commodities every day.

Atmosphere layout

Square atmosphere: including vertical banners, banners, giant, knife flags and free shopping bus body stickers in front of the square;

Community atmosphere: community banners and posters;

In-store atmosphere layout: entrance exhibition board, atmosphere creation at the event site, in-store posters, and broadcast drafts.

Activity execution and division of labor

Planning department: responsible for the promotion, planning, operation and follow-up of activities.

Purchasing department: responsible for the organization and delivery of goods.

Finance Department: Responsible for the availability of funds.

Store manager: the general person in charge of the activity operation, responsible for supervising the work of various departments.

Store management: responsible for the specific implementation and work coordination of the activity plan, and responsible for the statistics, analysis and summary of the whole activity.

Store customer service department: responsible for the distribution and statistical activities of active goods. Activity broadcast, consultation and explanation.

Store artist: responsible for in-store advertising and POP promotion, as well as the atmosphere layout of the event.

Advertising balloon: small balloons printed with logo and advertising language are hung in front of the store and distributed in large quantities at the door of the store. Increase the festive atmosphere and attract children to enter.

Planning scheme for canteen opening activities 5

Father's Day is the third Sunday in June every year. It originated in the United States and became popular in China in recent years. Many hotels and restaurants take Father's Day as their business point to increase their turnover. Please look at the following plan:

First, time:

Father's Day

Second, the location:

Western restaurant on the first floor of the hotel

Third, the goal and purpose of the activity: in the father's love, people's speeches have always been gentle and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. This is the strange thing about fatherly love. It is ashamed to express, neglected to make public, but noble and heavy, so a wise man said that a father loves a mountain. On the occasion of Father's Day, xx Hotel held a special feedback activity, which will make customers leave many beautiful and warm memories and deepen their understanding of Regal Kangbo Hotel.

Fourth, marketing objectives:

Family and men during Father's Day.

Verb (short for verb) Subject:

"Father's love is like a mountain, and father's love also needs care."

Promotion activities of intransitive verbs:

On Father's Day, men who consume western food will get a cup of nourishing stew (clear soup with Liaoshen) and a coupon to experience in the fitness center. Men over 70 enjoy a half-price discount on buffet. Four people eat, one person is free.

What gift for Father's Day?

Mother's Day can send carnations, buy cosmetics and beautiful gifts ... but what should I give my father on Father's Day? Father's Day gifts must be difficult for many people. Actually, you don't have to give dad a gift. You can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!

Activity time: Father's Day

Lunch buffet:11:30 ——13: 30 RMB 88 yuan per person.

Dinner buffet:18: 00-21:00 RMB 98 yuan per person.

Venue: Hotel 1 Louxi Restaurant

Seven, budget and advertising planning:

1, the TV broadcast is broadcasted in a rolling way, and 500 yuan is estimated;

Eight. Estimated income:

Lunch: 88 yuan/person x60/ person = 5280 yuan; Dinner: 98/ person x60/ person = 5880; Total: ￥ 1 1 160

Planning scheme for canteen opening activities 6

I. Background of the event

Tomb-Sweeping Day is a traditional festival in China. The breeze blows the catkins, Tomb-Sweeping Day comes, the winter when everything is withered passes, and the sunny spring really begins. With the approach of Tomb-Sweeping Day, Tomb-Sweeping Day's economy is slowly heating up, and its three-day holiday will surely lead to a small climax of short-term tourism consumption. Based on "tourism and leisure", a variety of Tomb-Sweeping Day holiday combination products are launched to stimulate the consumption desire of xx hot spring market and improve the hotel hot spring passenger flow and room occupancy rate.

Second, the purpose of the activity

1. The theme of Tomb-Sweeping Day outing reached its climax in the early period of the May Day holiday, which paved the way for the May Day holiday.

2. Build a platform for holiday customers, promote holiday consumption and increase hotel turnover.

3. Show our five-star excellent service quality, build the Royal Linquan brand, and improve the visibility and reputation of our hotel.

Third, the theme of the event

Tomb-Sweeping Day went for a walk and enjoyed the jade nymphs.

Fourth, the execution time of the activity.

Xx，xx，xx-xx，xx，xx。

Verb (abbreviation of verb) activity highlights

Explore the xx of xx and purify the dust of body and mind. Visit the most beautiful xx Lake in Liaocheng and taste the culture of xx Watertown.

Lake Tour: Lake xx, with the water surface of xx square kilometers, and the island of Yang Liuan, the boat swam slowly.

Go for an outing: the beautiful scenery of the Jiangnan garden of the hotel with more than xx mu, the ecological scenic spot of xx Lake with xx square kilometers, full of green eyes, breathing spring and enjoying life.

Healthy Chinese food: original wild vegetables, Guangfu soup and raw seafood, creating a new legend of healthy eating culture and green health.

The main active products of intransitive verbs

Yulin spring two-day tour:

Xx yuan special package: including 2 tickets for hot springs, one night in a superior standard room, and two breakfasts in a western restaurant: xx yuan for hot springs, xx yuan for rooms, xx yuan for western food, and xx yuan for commission rebate (only for travel agencies and networks).

Tomb-Sweeping Day has a three-day holiday, which is the season of beautiful spring and lush vegetation.

Go out for an outing in this festival, xx Hotel is your resting place.

This Tomb-Sweeping Day, whether it is an outing or a memorial service, please let us have a grateful heart. ...

Activity date: xx, xx, xx -xx, xx.

During this period, you will enjoy:

1, mystery 2 small gift.

2. Redeem points for room vouchers (rich gifts ...).

3. Enjoy the priority upgrade service for free.

Tips: Many preferential items of the hotel are waiting for you to experience!

Action is not as good as action, let's make it clear together ~