Where can I find health if I want to eat well?

Authors: Johney, Lan Lin

Coronavirus pneumonia-19 broke out one year ago. In the past, all mankind has experienced too much, and everything in the past has made everyone pay more attention to health than ever before.

Actually, medical care is not a new topic. Since ancient times, the pursuit of "longevity" has never stopped. Further on, there is the "elixir of life" refined by ancient masters in China in the East, and the "philosopher's stone" made by European alchemists in the West. Take a closer look, as early as 1890, the embryonic product of "protein powder" appeared in the fitness capital of Britain at that time. The technology of separating whey and casein from milk has also appeared in the European continent at the latest at the beginning of19th century.

Plasma was advertised as "the mainstay of life" at that time, and it was a milk protein powder drink diluted with water. This great brain and nerve food, which cost a shilling a bottle, was one of the many supplements that were sold well on the counter of the pharmacy at that time.

Nowadays, health care products have developed into a huge market. In 20 19, the global health care product market has reached nearly1700 million USD. According to the latest report, the market size is expected to reach $3 billion by 2026. In China, after 1990s, the market economy became increasingly active, and the health care industry became one of the fastest-growing emerging industries in the national economy. The number of enterprises has increased from less than 100 to more than 3000, and the sales scale has also increased from1200 million yuan to 30 billion yuan. Statistics show that the scale of China's health care industry has increased from 44.2 billion yuan in 2002 to 237.6 billion yuan in 20 17, with a compound annual growth rate exceeding 10%.

With the vigorous development of health care products market, the broader health food market around has a more considerable development prospect.

Science and War, the Dawn of Healthy Food

When it comes to health products and healthy food, we have to mention vitamins that everyone must eat nowadays. Vitamins have a very delicious source, and its discovery is inseparable from beriberi. Polish biochemist Kazimierz Funk (1884-1967) has studied beriberi patients in various countries for many years, and found that the areas where beriberi is rampant are highly coincident with the areas where polished rice is eaten in large quantities, and further found a key nutrient lacking in rice.

In the research article 19 12, he named this newly discovered substance "vitamin".

The eastern countries that generally eat rice have been plagued by beriberi. Because the diet was mainly polished rice for a long time, most nobles in ancient Japan suffered from beriberi due to the lack of vitamin B 1. It is said that Tokugawa Jiamao died of beriberi because he only ate polished rice.

Then, at 1920, the Western Medicine Times called on contemporary people to take extra vitamins for the first time. 194 1 year, President franklin roosevelt (1882- 1945) announced at the national nutrition conference that the malnutrition problem in the United States has become more and more serious. At the meeting, government experts and doctors also pointed out that at that time, a quarter of Americans lacked vitamins.

This is the first time that the knowledge of healthy food represented by vitamins has been widely spread in public view with the help of the government's propaganda power.

If the strong appeal of the American government made the public realize the importance of healthy eating for the first time, then the outbreak of World War II pushed healthy food into the spotlight of history and put it on the table of the people.

The sharp increase in the number of wounded in World War II, the harsh and chaotic treatment environment and the endless stream of special cases have brought great challenges to the medical community. But the chaos of the war laid the foundation for the development of healthy food technology, just as Brian J. Ford, an independent British biologist (

Brian Ford

1939-) said: "If we can say that war brought any benefits, then World War II must be recorded, because it helped and accelerated the great progress of medical knowledge and surgery in the 20th century." The progress of medical technology has promoted the extraction process of nutrients and laid the foundation for the popularization of health care products and healthy foods.

In addition, the shortage of wartime materials also forced many governments to start the science popularization of balanced nutrition. In addition to the United States mentioned above, the British government also launched the rationing book on1October 8, 1940. The food rationing directive, which lasted for 14 years, laid the foundation for the popularization of healthy food in Britain in the future.

After World War II, the United States, as the world hegemon, entered an era of consumerism full of beauty contests, western sunshine and new home appliances. In the 1950 s, American health food manufacturers actively bombed advertisements. "Salt and pepper cans don't mean that food lacks flavor, and vitamin bottles don't mean that there is a lack of nutrition needed to maintain family health. These pills weave a reassuring food nutrition safety net. "

"We usually eat what we like, not what is good for us."

A series of nutrition research guided by the government before the war, the tireless comprehensive education of "government experts and doctors", the increase in production and price reduction after the war, and overwhelming advertising, manufacturers put healthy nutritional supplements such as vitamins into antique vials that look like pharmacists.

Not surprisingly, healthy food represented by vitamin tablets has strutted onto the dining table of thousands of American families.

Health food, which appeared as a nutritional supplement in the early days, developed all the way, and at the same time, it also gave birth to supporting laws and regulations. As early as 1906, the United States promulgated the first food and drug bill, namely 1906 Pure Food and Drug Act.

1938, the United States, far away from the main battlefield of World War II, further introduced the consumer-oriented food, medicine and cosmetics bill on the basis of the previous bill (1938).

Especially in the Health Education Law of Dietary Supplement (DSHEA) of 1994, dietary supplement has its own general definition for the first time in history.

The definition includes, for example, containing concentrates, metabolites, ingredients, extracts or the combination of these ingredients, which is ingested in the form of capsules, powders, soft capsules or rubber caps, and does not mean "food substitutes", which cannot be used as traditional food or as a diet independently, and is officially labeled as "dietary supplements".

Today, the FDA of the United States still maintains the supervision of drugs and food, and people still pay attention to the intake of various nutrients to maintain good health.

In 2009, China also promulgated the People's Republic of China (PRC) Food Safety Law, which began to lead the food industry to establish a complete and scientific legal system. The legal system includes implementing regulations, ministerial regulations and relevant national standards stipulated by law. It marks the increasing emphasis on food safety control at the national level. In fact, before the promulgation of this law, the government had begun political chaos in the health care industry. For example, "Melatonin", who occupied the TV set all the year round in childhood, was exposed by the article "Investigation of Melatonin Truth" published by Southern Weekend on March 14, 2002, and became one of the top ten false and illegal advertising cases published by Taizhou Industrial and Commercial Bureau in Shenzhen, Zhejiang Province in 2005.

In the face of more rational consumers, health care products merchants have abandoned the marketing that exaggerated the efficacy in the past, returned to the original, remained loyal to the raw materials, objectively introduced the efficacy, abandoned the seemingly high-end drug form, and preferred to show their products in the form of ordinary food.

Founded in June 2020, Nelo is a young and cutting-edge health food brand, which is defined as "functional food" by itself. Nowadays, health food has become more friendly and uses better and newer raw materials.

1994 Health products have an official legal definition. However, with the evolution of the times, emerging health food companies, together with consumers, are trying to give new definitions to health care products and health food.

Plasma, a mixed beverage in protein, is only the tip of the iceberg of healthy food in the19th century. There were all kinds of healthy drinks at that time.

At the end of 19, a Bovril claimed to be a magical "raw meat" food in a British newspaper. Generally speaking, drinking it can gain weight. At that time, there were so-called healthy foods, such as iron jelly, dark chocolate, cocoa and so on, which were popular all over the world, and there was not much scientific basis.

Obviously, Bacon drink Bovril is not as popular as their friend Plasmon, a protein supplement, and has gradually become the tears of the times.

Interestingly, protein series skin care products have been developing vigorously for one hundred years.

In 1930s and 1940s, the fame of American bodybuilding began to rise. The world's attention has given birth to the development of health care products and healthy food industries, and an old friend of the American bodybuilding and fitness industry.

65438-0936, Schiff Biofood Company, an American natural supplement company with whey protein as its main product, was established. After 30 years of wide popularity in plasma, the products of Schiff Bio-Food Company have become a new star in the industry. Equally welcome is Schiff's attention to other natural supplements, including beer yeast, wheat germ, vitamin C and liver, which have become the star products of American health food industry from 1950s to 1960s.

Ten years after the establishment of Schiff Bio-food Company, a dialogue of great significance in the field of healthy food was held in the United States.

1946, Bob Hoffman, the father of American weightlifting (1898- 1985) proposed the "protein Bread" cooperation plan to American nutritionist Paul Bragg (1895- 1976). Unfortunately, this product did not arouse public interest at that time, and this cooperation ended without results. But four years later, a company named Kevo Products produced "44", a soybean protein powder for athletes.

Prague, one of the most popular nutrition consultants in America in the 20th century. Advocating fasting, healthy eating and distilled water, his motto is "The only healthy part of doughnuts is holes".

Hoffman, the father of American weightlifting. At that time, the owner of the very successful York barbell company was also a sponsor of the American Olympic weightlifting team.

After 75 years of dialogue between American nutrition consultants and the American father of weightlifting, 202 1, the world is as they wish, and protein health products have entered contemporary people's lives on a large scale with more people-friendly eating methods, more friendly taste and more diverse forms. For example, ffit8, which was just established in 2020, has more lovely and diverse shapes and tastes than its predecessors in terms of health care products, and also has protein ingredients that are more easily absorbed by the human body. With the help of high technology, it tastes better and is more convenient to eat in the fast-paced life of the contemporary era.

Mango, orange, cheese, rose walnut, beef ... Today's protein health care products have "noodles and linings" close to snacks, and there is no shadow of supplements that used to be exclusive to bodybuilders in both packaging and taste.

Now, the successors in the fields of health products and healthy food are finally close to the ideals of Prague and Hoffman. Presumably, they also want to eat a protein stick and celebrate happily.

The storm raged, and health products and healthy foods experienced a hundred years of development.

People with physical fitness used to be the main group keen to find substances beneficial to the human body in food. With the development of industry in19th century and the outbreak of World War II in 20th century, health products and healthy diet were unexpectedly produced on a large scale, and the concept of "health tonic" became popular. Healthy food has achieved the first "broken circle".

Today, with the development of medical technology and the popularization of health knowledge, consumers have become more rational, and more down-to-earth health products and healthy diets have begun to appear.

Health products and healthy food are gradually equating to a healthy lifestyle.