The storefront design of commercial shops greatly affects the psychology of customers, so almost all beauty salons take storefront design as the primary content without exception. Several high-end beauty salons often show their good taste to customers with magnificent decoration, and small beauty salons also bring warm feelings to customers through unique color design, space planning, window layout, commodity and gift display and other means.

1, store advertisement

Shop advertisements refer to advertisements set around, at the entrance and in the shop. Shop advertisements cover a wide range, including signboards, names, decorations, window design, commodity display and so on. From the way, we usually divide store advertisements into indoor and outdoor. Indoor storefront advertisements refer to all kinds of advertisements inside the business premises, such as colorful flags with brand patterns hanging in the store, banners reflecting the culture of beauty salons, and various commodities displayed in the counter. Indoor storefront advertising is undoubtedly closer to consumers in time and space than other forms of advertising, so it has the greatest and most direct impact on customers' consumption behavior. According to the survey statistics, about 3/4 of the consumption behavior is decided in the consumption place, that is to say, the consumption behavior of most customers is greatly influenced by the consumption environment and atmosphere. In view of this, the design of indoor storefront advertisements should attach great importance to displaying the quality of goods and thoughtful service, and deliberately create a warm atmosphere through modern audio-visual technology, so as to better arouse consumers' consumption consciousness and urge guests to produce consumption behavior.

Outdoor storefront advertising generally refers to all advertising methods in front of and near commercial premises, such as signboards, storefront decorations, billboards, window designs, neon lights, etc. In the bustling downtown area, outdoor storefront advertisements can attract consumers' attention most. Therefore, outdoor storefront advertisements should pay more attention to highlighting the external characteristics of business premises and have distinct and unique personality, so as to guide and strengthen consumers' comparative awareness and induce their curiosity.

Successful storefront advertising design should follow the following three principles:

Concise and eye-catching In order to attract attention in dazzling advertisements, storefront advertisements must highlight their own image with concise style, novel style and coordinated colors. Attach importance to display design. Pay attention to the display, hanging and display cabinets of goods, and emphasize and render the special brand atmosphere of the business premises.

Emphasize the on-site effect. Because storefront advertisements have the characteristics of direct sales, designers must deeply understand the internal business environment of the store, study the characteristics of beauty salons, and strive to design storefront advertisements that can impress customers most.

2. Facade design

The appearance of a beauty salon is as important to a person's image as a person's face. Facade design should be considered in meeting business needs, deliberately seeking novelty, showing our unique personality, and striving to make customers feel good about your beauty salon. Generally speaking, facade design should not only have visual beauty and spiritual beauty, but also meet people's practical needs. Modern storefront design mainly includes the following contents: three-dimensional modeling, porch, lighting, window, signs and characters, materials, decoration and greening. The goal of facade design is to attract customers' attention, facilitate guiding customers in and out, display space capacity, be safe and reliable, and thus enhance the image of the store.

① Signboard design

For people looking for beauty salons and passers-by, signboards are the first essential content and the first step for you to contact customers. Signboards are used to identify stores and attract business. A good signboard has a high degree of summary of the business content of a beauty salon, strong artistic attraction, and is very important for the visual stimulation and psychological impact of consumers, which can strengthen memory and promote communication.

Pay attention to the following points when designing signboards:

In addition to the name of the beauty salon, a line of fine print should be added at the back to highlight the service nature;

Signboards should be easy to read and remember, so as to effectively play their recognition and communication functions;

Signs should have a certain meaning, so that customers can get happy associations from them;

In order to attract attention, the signboard should have neon lights and good lighting equipment, and then printed with a trademark office unique to vest.

Although making signboards is not a small investment, well-made signboards can last for a long time. Don't save money on signboards. An excellent signboard design can enhance the image of a beauty salon. Many small advertising companies lack specialized designers and the ability to develop excellent works. With vest headquarters, this problem can be easily solved.

After the signboard is installed, it should be properly maintained and kept clean at any time. If it is damaged, it should be replaced and repaired immediately. A shabby signboard will make customers feel that you can't provide first-class service.

② Window design

Window is a comprehensive artistic way to introduce and publicize commodities with commodities as the main body, background as the background and various artistic effects. A window with distinctive theme, unique style and harmonious colors can enhance the overall image of a beauty salon.

There are usually five types of window displays:

Comprehensive type: display irrelevant goods in a window to form a complete window advertisement. Because of the great differences between commodities, this kind of display must be carefully designed to avoid disorder.

Systematization: display in a window according to different categories of goods.

Theme style: with an advertiser as the core, organize different types of goods to display around a specific theme, and convey clear information to customers, such as the display of green skin care products.

Close-up: Using different artistic techniques and treatment methods, new products and special commodities are displayed in the window to enhance the advertising effect.

Seasonal style: according to seasonal changes, focus on displaying seasonal goods to meet customers' seasonal purchase needs and help expand sales.

③ Internal design

The interior design of beauty salons mainly depends on the upcoming beauty projects, thus overcoming the problem that other beauty salons are difficult to find a universal and effective design scheme. Usually, the interior design of Majia chain stores includes the following places:

Waiting area. The layout of the waiting area should aim at comfort and make customers willing to wait patiently. There can be magazines and newspapers for customers to read, and TV sets can be placed for customers to kill time. If the store is spacious and open, consider setting up a VIP room so that guests can lie down comfortably while waiting.

Reception area. The reception area is the place where beauty salons have the most frequent contact with customers. It should be based on convenience and is generally located in the left area or the center after entering the door. It should occupy as much space as possible in commercial shops. Facilities in the reception area include desks and chairs for receptionists and comfortable chairs for customers. Tables in the reception area should be equipped with telephones, expected registration forms, computers and cash registers. Clothes hangers and umbrella stands should be placed by the door. There should also be facilities to provide drinks in the reception area to make customers feel at home. Products, posters, etc. It should also be displayed in the reception area. The color of the display stand should be mainly light, and the lighting should be soft to avoid direct glare and cause deterioration of the goods.

Operate the workspace. As far as beauty salons are concerned, the operation area should be kept clean, the equipment should be neat and perfect, the room should be quiet, have good privacy, the space should not be crowded, and a customer, a beautician and the required equipment and materials can be accommodated, and a rectangular room should be used. The decoration of the operating room should be steady, modern and professional, creating a soothing atmosphere and making the guests feel completely relaxed. In addition, the operating area should have enough electricity to drive all kinds of instruments and equipment, supply hot and cold water at any time, and maintain proper temperature and ventilation.

Staff rest area. Provide rest and dining areas for employees, and there should be lockers to store employees' personal belongings. If there is enough space, we can also hold a staff meeting here and put a tape recorder for employees to watch programs or conduct staff training.

Administrative office area. Used to receive visitors and negotiate official business, it can be equipped with filing cabinets, telephones and computers for administrative and personnel-related information, and decorated with posters or other artworks.

Step 3 store colors

There used to be a beauty salon, when it was decorated, the background was crimson, and the rose was looming under the crimson. This image left a good impression on customers, and the employees in the store worked hard. It is estimated that after one year, employees began to ask for unreasonable leave, which once caused a shortage of staff. The operator is very confused, and only after communicating with the staff can he understand that it is easy to get tired when working here, especially when there is a tingling pain in his head. After analysis, I realized that this is all caused by the color of the beauty salon wall. After finding out the reason, the operator arranged potted plants outside the window and in the store, and reduced the brightness of spotlights and increased fluorescent lights and indirect lighting in the lighting places. After that, the discomfort of employees will be reduced.

This example shows that color is a very important part of beauty salon design. Reasonable use of color can create a unique atmosphere in commercial shops.

Different light sources have different color projections. For example, incandescent lamps tend to emit red light, fluorescent lamps tend to emit blue light, and even sunlight will change color. Different colors will make people feel different. Generally speaking, red or yellow gives a warm feeling, blue or green gives a cold feeling, while white, gray and black give a moderate feeling. The use of green in the operation area and reception area can bring people a sense of comfort and tranquility: blue is usually used in narrow areas, such as lounges, which can broaden the visual space, while yellow has a pleasant and exciting feeling and can be used in consultation rooms and retail areas.