More than 20 experts from the State Council Development Research Center, the State Food and Drug Administration, the Party School of the Ministry of Agriculture, the Institute of Electronic and Information Industry Development of the Ministry of Industry and Information Technology, china health care association, and relevant leaders of Zhejiang Pan Asia attended the seminar. Delegates attending the meeting held that the consumption market potential of health products in China has reached trillions, and the development of characteristic health resources, including Cordyceps industry, has just started, which requires the joint efforts of the government, industry and enterprises to promote the rapid development of the industry, and China's characteristic health resources may become a new force to protect health.

Health is the eternal pursuit of human society and an important yardstick to measure the progress of social civilization. Developed countries have increased their R&D investment in health-related frontier technologies such as genes and drug development, and at the same time, they have occupied an important market share in the health industry and services by virtue of flexible market mechanism and accumulated industrial development advantages. "Double11"In 2016 years, the consumption of imported vitamins in China was as high as 77%, the consumption of multi-category health care products was over 50%, and the consumption of health care products and dietary supplements was 30%. The market size of health food (functional food) in China is between 300 billion yuan and 500 billion yuan, and the consumption of imported health products on the day of "Double 1 1" alone exceeds 100 billion yuan. China's consumer market for health products is almost monopolized by foreign countries.

With the "13th Five-Year Plan" put forward to "promote the construction of healthy China", healthy China has become a national strategy. At present, many domestic enterprises make use of the inherent advantages of Chinese medicine to lay out the health care industry. Compared with western medicine, Chinese medicine has obvious advantages in health care. The biggest feature of traditional Chinese medicine is "the homology of medicine and food", which has the functions of prevention, health care and health preservation, including animal resources, microbial resources, plant resources and mineral resources, especially the front-end functional products, health food and nutritional health products in the whole life cycle maintenance of health. Taking the production of cicada flower in Zhejiang Pan Asia Biomedical Co., Ltd. as an example, it was put into trial production in 20 14 years, with a sales income of 30 million yuan in 20 15 years, 2010/00000 yuan in 6 years, and the plan for 20 17 years. Pinghu city covers an area of 400,000 mu, with a total agricultural output value of 2,565.438 billion yuan. In 2065,438+06, the sales of cicadas accounted for 4.4% of Pinghu's agricultural output value, and it is expected to reach 8% in 2065,438+07.