Broken-wall herbs have revolutionary and innovative technology.
In recent years, China's health industry has developed rapidly, and the demand for Chinese medicine has increased rapidly. However, due to the inconvenient use, inconsistent quality standards and uneven quality, it is difficult to ensure the exact curative effect in practical application, which has become an obstacle to its development. Therefore, it is an opportunity and challenge for Chinese medicine enterprises to inherit and innovate Chinese herbal pieces and embark on a road of modernization of Chinese medicine, which belongs to the whole industry.
In 20 1 1 year, Cao Jinghua broken-wall herbs were born. She found a new way by using modern ultra-micro airflow wall-breaking and crushing technology. By crushing the cell wall of Chinese herbal medicines into powder, and on this basis, she used a national invention patent technology without additive molding to make traditional Chinese herbal pieces into granular products with trendy characteristics. The wall-breaking technology has changed the old form of traditional decoction pieces, and enterprises have opened up their own "blue ocean" in the market by positioning their products as "herbs" that are more easily understood and accepted by consumers.
After the traditional Chinese medicine is processed by wall-breaking and crushing technology, the effective components originally stored in the cell wall are fully released, and its absorption and utilization rate are greatly improved, thus enhancing the efficacy. Cao Jinghua broken grass can be directly brewed without decocting, which not only conforms to the fast-paced contemporary life and meets the value demand of consumption upgrading, but also saves people's time and more and more valuable Chinese medicine resources.
In addition, Cao Jinghua's wall-broken medicinal materials are highly mixed after crushing, which can form a unified and controllable quality standard for products, and break through the shortcomings of different roots, stems and leaves and inaccurate measurement. Because the wall-breaking technology belongs to physical processing, all the components of Chinese herbal pieces are retained, and the basic properties and material basis of Chinese herbal pieces are not changed during the processing, so that the natural medicinal properties of Chinese herbal pieces can be fully exerted. This technology of breaking the wall of traditional Chinese medicine is called "Chinese Herbal Pieces Revolution" by Xiao, a Chinese medicinal botanist and academician of China Academy of Engineering.
Scientific planting and control to ensure quality
As early as around 2000, Cao Jinghua began to establish an ecological traceability planting base to strictly control the quality of Chinese herbal medicines from the source. At present, Cao Jinghua has built 3 1 ecological traceability planting bases of Chinese herbal medicines, and each Chinese herbal medicine has to undergo strict screening from seed to base soil, water quality and temperature and humidity. Only those who meet the standards can be cultivated and planted, and the whole process of scientific follow-up planting management and harvesting can ensure that the health and safety standards of the medicinal materials produced meet the requirements.
In order to better control the quality and safety and prevent the adulteration of raw materials, Cao Jinghua has also introduced the "DNA barcode technology" of traditional Chinese medicine to scientifically identify the authenticity of traditional Chinese medicine from the aspect of species inheritance. As long as consumers scan the QR code on the product packaging with their mobile phones, they can clearly understand the whole process of product traceability from the field to the workshop production, and finally to the hands, creating the "right to know" about product quality for consumers.
Multi-dimensional marketing promotes brand discourse power
Because broken-wall herbs are a new category, consumers' cognition of this category is still blank. In order to build a new brand of health care herbs that is deeply rooted in people's hearts and boost the sales performance of products, Cao Jinghua invested heavily in brand marketing, and introduced the brand strategic positioning concept of trout, a global strategic positioning consulting company, on 20 15 to carry out long-term strategic positioning and brand escort work. Since then, Cao Jinghua brand communication has reached a new strategic height.
In 20 16, the first large-scale documentary of Chinese medicine culture, Materia Medica China, was started, and Cao Jinghua brand and innovative technology were included in the film, becoming the only new brand of health-preserving materia medica. On 20 17, the famous host of CCTV, Shui Junyi, and the column "Recording the East" conducted an in-depth interview with the academic leader Cheng, which aroused the audience's extensive concern about the broken wall medicinal materials. ...
With the post-90s and post-00s becoming the main force in the consumer market, it is imperative to enhance the consumption stickiness of young people. Young people buy health care products, not only for consumption, but also to experience a lifestyle and attitude towards life. Therefore, in 20 19, Cao Jinghua Broken-wall Herbal Medicine and Southern Satellite TV launched the first "Healthy Guangdong" Herbal Health Festival, which cultivated the concept of "love health and use herbs", which virtually narrowed the distance between the brand and young consumers.
At the same time, Cao Jinghua also uses traditional TV, outdoor media, new media, focus media, offline pop-up shop and other forms to carry out three-dimensional communication, accumulate brand sound in all directions, quickly let consumers know the category of broken herbs, and successfully make the brand into a finished product category.
The investment in marketing has brought fruitful results. Cao Jinghua's broken-wall medicinal materials continued to sell well in the terminal markets such as pharmacies, which quickly detonated the growth of retail terminal sales. In various drug fairs and exhibitions, Cao Jinghua's broken-wall medicinal materials have become the focus of the audience and the first choice for the transformation of agents.
Undoubtedly, the research and application of broken grass in Cao Jinghua is a revolution in technology and quality for the clinical application of Chinese herbal pieces and even for the whole Chinese medicine industry. It can be predicted that, with the promotion of current consumption upgrading and various favorable national policies, Cao Jinghua's broken-wall medicinal materials will attract more and more attention because they meet the needs of the times and conform to the consumption trend.