1. Good mentality, full of passion.
No matter what major college graduates or professionals in other industries want to enter this industry and do it as a career, there must be a premise, that is, they love marketing and are willing to devote themselves to it. At the same time, we should have a general understanding of sales work, that is, marketing work is not only the full play and application of marketing thinking, but also a physical expenditure and effort. It is a very practical job, which is very different from assistant manager and secretary. Only when you are familiar with these things and then step into this industry can you have a good attitude and full enthusiasm. Only after encountering difficulties and setbacks can we have high-quality emotional intelligence to adjust ourselves, stick to it and retreat. Only in this way can we become stronger, develop further and even make achievements in this industry. This is the essential basic quality of sales staff, and it is also the internal motivation to adapt to sales work. Only on the basis of this internal cause can we talk about love and dedication.
2. Good communication and written expression skills.
The communication ability of salespeople is as important as the driver's hand, which is one of the main foundations for their survival. Communication with your customers, whether the general agent or the end user, is always inseparable, including procurement negotiation, KA management, promotion negotiation, price setting and maintenance, handling goods grabbing, handling customer complaints, reporting to leaders, applying for promotion, etc. The importance of communication can be seen. Good communication is the main weapon for salespeople to open the market. At the same time, sales staff should also have excellent writing skills. Many people have good language skills, and applications for promotion reports are endless. However, when a written application scheme is formed, a white character pops up from time to time, which often affects the adoption of the scheme or document. Therefore, almost all marketing managers from the grassroots level have strong writing and language skills, and many people have a deep foundation in form design.
3. Be good at learning and summarizing.
This article was published in vPro |boraid|
Sales staff must master the basic marketing knowledge system, such as the overall situation of the company, product knowledge, industry status, competing products information, company sales policies, etc. They must also master some working tools, such as swot analysis and fishbone diagram. These are one of the necessary softwares for marketing work, whether it is the unified training of the company or the self-study of the sales staff. Therefore, business personnel must constantly learn and enrich themselves. CI system and even advertising positioning, USP strategy and so on have a lot of marketing knowledge to learn. Moreover, there are many new marketing knowledge that need to be updated, such as views on channels, understanding of terminals, integrated marketing, marketing value chain, strategic regional markets and many other new topics and school knowledge that need to be studied and discussed. Only in this way can sales work enter the best state of healthy development from employment-specialty-excellent professionals. With diligence and good study habits, salespeople should also be good at summing up some experience and essence in their work to guide future marketing work. Whether it is successful experience, failed tuition fees or little accumulation, it should be the work guidance and essence after practice.
4. Be brave in practice and innovation.
All learning is inseparable from practical work, and the sales industry is a highly operational and timely work. "No investigation, no right to speak" is the kilometer truth here. Therefore, as a marketer, we must master the basic marketing theory and constantly sum up the practice in order to make a difference in vertical development. In modern marketing, the main beauty different from traditional planned economy sales is always advocating innovation. Because in the buyer's economy where supply exceeds demand, only valuable innovative marketing can be in an invincible position in marketing, and it is also the goal that marketers pursue diligently.
5. Agile and meticulous thinking system, good negotiation and operation skills.
As a salesperson, using good communication skills is the basic skill to do a good job in sales, but an excellent salesperson should make a breakthrough at a higher level, that is, have meticulous logical thinking, agile on-site response, quick response and answering questions. This is becoming more and more important in modern enterprises. For example, it is more difficult and important to negotiate the entry of KA stores, especially with experienced international stores.
6. Sharp insight and market feedback ability.
Sales people are active in the front line of the market, and they often have foresight about the market information of competing products, including major initiatives, vicious competition, newly listed products, and the current market situation of our company. Sales staff should have a keen sense of the market, collect and analyze market information in time, carefully analyze and report to superior leaders in time, and help marketing leaders of the company make timely decisions to seek advantages and avoid disadvantages.
7. Basic entertainment ability and investigation and credit reporting ability.
Many people in the marketing field don't like to touch this topic and often avoid it. However, according to the cultural background and social form of China for thousands of years and the tradition of paying attention to human feelings and reciprocity, it is doomed that the doers in the field of marketing in China have not completely abandoned this vulgar and vulgar way of communication. No matter how standardized your marketing management is and how high the quality of your managers is, you often can't escape the cliché of eating and drinking, and even many things that have been deadlocked for a long time at the negotiating table are solved in the warm atmosphere on the wine table, which should not be a bad thing for marketers. Therefore, it is necessary for marketers to participate in some social activities properly, which is also one of the necessary qualities for marketers at all levels. Moreover, in the face of many strange prospective customers in different places, sales staff should also have certain ability to enter the market, and investigate the integrity and financial endurance of target customers in various ways, otherwise it will be too late to regret once the "true colors of Lushan Mountain" are found after the work is carried out in the future!
The above list of seven necessary abilities and qualities of salespeople is probably incomplete. The emphasis on sales in modern society and the dependence of modern enterprises on sales staff also make sales staff have to constantly improve in order to adapt to society and enterprises under social conditions. But the author sums it up as a 32-word motto: "Use your brain to live, work hard, pay attention to the process, pay attention to the results, be diligent in learning, be brave in practice and be good at innovation." This will be the best portrayal of the quality of salespeople in the new century.