Publicity and promotion have always been the main focus of clinic owner Yi Guang. Today, we will talk about the general promotion methods from several stages for your reference.

early stage

For example, during the renovation, curtains and carpets are decorated offline. Online decoration process, promotion of soft articles for opening activities, etc.

Conditional can take the lead in contacting the community to carry out free clinic activities, and transmit trial business information through free blood pressure free clinic. Interested parties can receive or purchase experience cards.

Trial operation period

Generally speaking, it is recommended to start a business in 7- 10 days. During the trial operation, it is mainly to standardize the workflow, optimize and improve the trading skills, and the most important thing is to accumulate seed customers.

Common offline methods, such as Yi Labao at the door, playing recording (trial version), hanging banners, etc. Distribute leaflets and experience coupons everywhere and start to promote membership cards. It should be noted here that the design of the membership card should conform to the positioning of the store.

For those with good geographical location, free blood pressure measurement or product display can be carried out at the door. If you are online, you can use your common circle of friends to collect praises and send several treatment experiences.

During the opening period

During the opening ceremony, the main picture is the holiday atmosphere and activity policy. In the atmosphere, lion dance can be adopted to attract people's popularity, and in the activity policy, such as the courtesy of entering the store, the exemption of expert registration, and the experience of characteristic Chinese medicine therapy.

Mainly from attracting and retaining customers. During this period, an interactive lottery can also be held to introduce and reward the first batch of seed customers.

Of course, we say that kung fu should be done in daily life. Usually, we mainly do community activities regularly, serve every patient who enters the store well, and give appropriate recommendations and rewards.

If you can do it online, you should update the content regularly and forward it to the circle of friends to improve the visibility of the clinic.