Tanabata Beauty Activity Plan 1 Tanabata on August 28th is coming, which is also called "China Valentine's Day" as a traditional romantic festival in China.
I. Theme of the event
Family is priceless, and love me is rewarded.
Second, the activity time
20xx August 20th to August 28th
Third, the object of the activity
Husbands (or boyfriends) of participants and members of beauty salons
Four. Activity content
20xx From August 10 to August 6 (before 3: 00pm), all female friends can receive a Best Love Award, and choose the Best Love Expression Award by themselves. All female friends who participate in the selection can get a beauty salon experience voucher (or a voucher of RMB ××××) and participate in the lucky draw to get a beautiful prize.
On August 20th, 17:00, the selection results were announced on the spot, and five awards were selected, namely, the most touching love story award, the most creative love story award, the most popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners were selected (the awards and prizes were decided by the beauty salon);
Verb (abbreviation of verb) activity promotion;
1. Key time for publicity: five days before the event.
2, propaganda means:
A, send a list (theme: a letter to a man,);
B, hanging banners (activity theme);
C. Poster posting or X-box display (activity description);
D. newspaper clippings;
E. Female members of beauty salons publicize and ask to bring them to their husbands or boyfriends;
F, others;
Remarks on intransitive verb activities:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity points: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the practical action of love;
3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.
4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a notice that "male guests stop", they must be removed during the activity; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.
Tanabata Beauty Activity Scheme II Activity Theme:
Love summer, romantic Tanabata.
Activity time:
20xx July 3 1 day to August 5, 20xx
Activity content:
First, Tanabata value-added activities
1. Launch the "Follow WeChat on Tanabata" activity to expand the fan base and influence.
Specific activities: Pay attention to the official WeChat of Snow Muscle Nice Beauty Salon and get a 1 romantic aromatherapy bottle.
2. Launch a great value Tanabata beauty and skin care gift package, so that you can have a good date with ta!
Specific activities: During the activities, customers who buy Snow Muscle Nisi products for more than 299 yuan will receive Tanabata beauty and skin care gifts worth 999 yuan.
3. Near the festival, launch the Tanabata Summer Travel Sunscreen Package to help couples travel.
Specific activities: On the day of Tanabata, you can get a simple travel suit and an ultraviolet umbrella if you buy an anti-mite suit at a beauty salon for over 399 yuan.
Second, Qixi Lottery
The beauty salon held a "Qixi Lottery, Gift Giving in the City" activity.
Specific activities: All consumers who spend a certain amount in beauty salons within 1 month will have the opportunity to participate in the on-site lucky draw. On Tanabata Day, grand prizes are drawn, and small prizes are products or gifts. The most attractive awards are two tourist places in Hong Kong/Macau/Thailand, which attract market attention and participation and expand the popularity of beauty salons.
Third, the "beautiful feast Tanabata girlfriends price" with new and old relatives and friends.
Specific activities: All old customers bring new customers to Xue Jinisi Beauty Salon for beauty treatment, and launch the "Tanabata girlfriends price", which is reduced by about 99 yuan, 199 yuan and 299 yuan respectively on the basis of the original price. ...
Fourth, on Tanabata, Xuejinnisi Beauty Salon helps you speak out your love loudly.
Specific activities: On Tanabata Day, anyone who professes loudly with his girlfriend in front of the beauty salon under the witness of Xuejinisi Beauty Salon can get a 1 beauty cash coupon and a 1 romantic aromatherapy bottle hanger with 99 yuan value.
The activities that beauty salons can plan for Tanabata should focus on festivals in time in line with the principles and directions of gathering popularity, expanding customers, selling products and building brands, so as to make the activities more famous and attractive, thus hitting customers' hearts and retaining customers.
Activity promotion:
1. Distribute coupons and DM leaflets on crowded streets.
2. Put up posters and banners at the entrance of the beauty salon.
3. Send roses, chocolates and other romantic lover gifts.
Precautions for activities:
1, the store layout of beauty salons needs to inject festive colors and more romantic Valentine's Day elements, and festive elements such as roses and pink balloons are essential.
2. The package offered by the beauty salon is limited to half a month.
3. Send warm flowers and chocolates to the beautician who goes to work on Valentine's Day, so that employees can feel the love and care of the beauty salon.