Recently, a product called "staying up all night water" has been "turned over" by young people, becoming a new generation of online celebrity drinks after milk tea, and is favored in Beijing, Shanghai, Guangzhou, Hangzhou and other cities.
In order to find a bottle of water that stayed up late, netizens searched online for purchasing.
On 1 in the morning, Meng Zhang couldn't bear to sleep, so she opened WeChat, and a circle of friends about "staying up late for water" caught her attention.
In the picture, a transparent glass bottle with unique design contains yellow-orange liquid, and a ginseng soaked in it is particularly eye-catching. There is a white post-it note on the glass bottle, which says "Stay up late drinking water" in three Chinese characters. Under the refraction of the light, a strong petty bourgeoisie sentiment and Chinese-style health care atmosphere came to my face.
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My friend also attached a copy of "Night owl gives me a glass of wine" to the picture and praised it at the bottom.
As a "bald baby who stays up all night", Meng Zhang was moved: this yellow-orange liquid with health care light is simply her "dream water"!
However, a search on the Internet shows that there are no shops selling "water for staying up late" in Meng Zhang. Helpless, she had to pin her hopes on purchasing.
"The purchase price of' staying up late' is 58 yuan, which will arrive on the same day in the same city and arrive the next day in different places." The merchant wrote.
Although it was higher than the original price by 30 yuan, Meng Zhang placed the order with a cruel heart. Afraid of long-distance transportation affecting the taste, she also carefully asked the merchants to prepare ice packs.
What is the origin of staying up late to drink water?
In fact, like Meng Zhang, there are not a few young people who are tempted by "staying up late to drink water".
Open the little red book and search for "staying up late" 400,000+notes came into view, and netizens in Guangzhou, Beijing, Shanghai and other places took photos of punching in and staying up late.
◎ Little Red Book screenshot
Staying up late is the "perfect hydration" you drink when you stay up late.
Xiaohongshu netizen "Running streaky pork" said: "The main ingredients of snack water are ginseng, kudzu root, chrysanthemum morifolium, red dates and honey, which tastes good."
Netizen "Huang Lasi" also wrote: "There is a ginseng in the water that stays up all night!"
As for the efficacy of staying up late, netizens affectionately call it "happy water for staying up late and returning blood" and "emergency water for staying up late".
Some people say that "after drinking the water that stays up late, people in the workplace are no longer afraid of staying up late and going bald";
Some netizens said: "After drinking this cup of water for staying up late, this migrant worker can come again, go!"
Drinking water a little late has won the favor of young people. In order to please young people, many health tea brands have started to stay up all night, such as: Meeting Jiangnan, Hotan Shuipu, Feng Chun, Chunwu Chapter 24, etc. Even the traditional time-honored brands "Tongrentang", "Zhang Zhongjing" and herbal tea brand "Wang Laoji" have joined the team.
◎ Tong Ren Tang "knows how to keep in good health" and drinks water all night. /network picture
In addition, many cutting-edge health tea brands have also been favored by capital. According to the survey data, Hotan Shuipu completed tens of millions of RMB angel round financing on June 2 1, and Feng Chun also completed tens of millions of RMB Pre-A round financing in March this year. In an interview with 36Kr, the founder of Feng Chun revealed that the monthly revenue of Feng Chun's single store reached 200,000-600,000 yuan, and there are currently more than 60 stores nationwide.
Stay up late to drink water, not life-saving water!
Products are well received and stores are blooming everywhere. Is this staying up late water healthy?
In fact, the effect of staying up late on health does not seem to offset the harm that staying up late brings to the body. It's fantastic to stay up late on this.
In addition, Chinese medicine pays attention to the right medicine. Everyone has different symptoms after staying up late, and there is no fixed prescription for everyone. Moreover, it remains to be discussed whether the "staying up late water" sold by merchants, the dosage and proportion of medicinal materials are reasonable.
Since it is useless to drink water that stays up late, why can we poke the itching spot buried deep in consumers' hearts and let them pay for it willingly?
The reason for this consumption spree is always unbearable to look straight at-the popularity of contemporary young people staying up late, or it is hopeless!
Young people who drink water that stays up late: they are afraid of death and indulge wantonly.
According to the data released by the Sleep Medicine Committee of Chinese Medical Doctor Association in March 2065438+2008, the average sleep index of the post-90s generation in China is 66.26, which generally leads to poor sleep. Among them, 3 1. 1% people belong to the type of "staying up late and getting up late", and 30.9% people belong to the type of "staying up late and getting up early".
Contemporary young people give their bodies to the day and their souls to the night. During the day, they are like an overloaded machine. Only at night, the nervous soul is completely indulged: Tik Tok, games, gossip and all kinds of entertainment make people unable to brake.
However, "staying up late for a while is refreshing and healthy", and the discomfort caused by staying up late, such as fatigue, palpitation, chest tightness and dizziness, will always make people worry and fear. At this time, a bottle of "everything is water" came out. Isn't it exciting?
Therefore, in the anxiety about health, through the comfort of "staying up late to replenish water", young people are afraid of death while indulging, adding medlar to beer and wearing knee pads in disco dancing, and going further and further on the road of punk health preservation.
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But in fact, the so-called punk health care is just a kind of "lazy cancer" health care, and it is also a kind of helplessness for young people-they don't want to be middle-aged, but they can't really be young. They can only make up for it while drinking water, thinking that as long as they drink the water that stays up late, the harm of staying up late will never catch up with him, and eventually they will fall into the bottomless pit of "staying up late, drinking water, staying up late, and drinking water".
Mr. Lu Xun created the role of Ah Q in The True Story of Ah Q. He is illiterate and bony, and he is a weak person at the bottom of society. In order to survive and avoid being isolated, he often uses the "spiritual victory method of self-deception" to achieve imaginary victory. On the other hand, at present, those young people who make amends while dying ignore their own life and health and try to cover it up with a cup of celebrity water. Isn't it the modern version of Ah Q?
References:
Chinese Medical Doctor Association. The Sleep Medicine Committee of Chinese Medical Doctor Association released: the latest survey data of global sleep status and sleep cognition and the latest achievements of sleep medicine. ..
a/225809368_ 10 1096。