I. Sales
(1) Sales personnel refer to those who sell directly, including: general manager, business manager, marketing manager, regional manager, business representative, etc. Sales is an organizational function and procedure, which aims at creating, communicating and transmitting value for customers and managing customer relationships to benefit the organization and its stakeholders.
(2) Sales is a process of introducing the benefits provided by commodities to meet the specific needs of customers. According to the classification of sales responsibilities, sales responsibilities include all sales activities from the simplest to the most complicated. Simple sales activities only need salespeople to keep existing customers and accept customers' orders, while creative sales activities need salespeople to find potential customers and make them become customers of enterprises.
(3) Sales personnel independently carry out sales work, with free working hours and many independent actions. Managers can't fully supervise the behavior of salespeople, and the performance of salespeople depends largely on how salespeople are willing to work and learn to sell. Formulated hard and fast rules can hardly restrain the behavior of salespeople.
(4) Using a scientific and effective performance appraisal system as a baton to guide sales personnel to engage in sales activities can standardize the behavior of sales personnel, make them devote themselves to sales work and improve work efficiency.