Tik Tok live broadcast with goods has become a trend, but if the traffic in the live broadcast room is depressed for a long time, or suddenly drops, check from the following four factors:
1, the product will not be updated for a long time.
If the same store does not update its products for more than 2 months, it will lose its competitiveness in the industry. Whether it's spikes, explosions, new models or your marketing strategy, the attraction to old powder will decrease, the repurchase rate will decrease, and the fan turnover rate will increase, which will directly lead to a decrease in the proportion of natural traffic.
2. Failure to grasp the support period of the new number flow.
The platform has traffic support for new numbers, which is one of the reasons why new numbers are always created. Generally, two weeks before each new number goes online, there will be more platform traffic support to stimulate the rapid growth of excellent live broadcast rooms. If you miss the two-week new traffic support period, it will lengthen the live cold start period.
3. Violation of regulations
If there are various behaviors such as suspected fraud, advertising restrictions, interest induction, etc. In the live broadcast room, the account may be closed because of the shopping cart and product window functions, or it may not be able to transport paid traffic such as shake shop, push and thousand-pass.
Serious violations may also lead to permanent titles. Tik Tok's easy-to-violate behaviors and Tik Tok's new e-commerce regulations must be seen.
4.DSR score
The comprehensive score of commodity quality, logistics service and merchant service continues to decline to 4.6 points, which will be limited by commercial flow. If it is less than 4 points, it is impossible to deliver paid traffic.
These are some dry goods operated by Tik Tok Live. If you want to know more, you can pay attention to the official account of Guangzhou Kuaihuo WeChat.