Qingyang Yaowangdong Healthy Town Information Picture
Information picture of Gaxiu village in Gannan
Small bridges are close to people, white walls and blue tiles are lined with red eaves, and new rural houses are scattered among green mountains and green waters. Residents and tourists come and go, taking photos, shopping and eating farmhouse meals. Tourists personally experience that people are born to travel in a pictorial world, and they fall in love with the scenery ... Now, Fu Ba Village in Ba County, Nanchang, Zhaga Village in Gannan, Fenghuang Village in Pingliang and Ji Sun Village in Tianshui all have their own villages.
Gansu tourism, rural experience. 70% of Gansu's cultural tourism resources are concentrated in rural areas. The vast rural areas have vast territory, beautiful ecology and simple folk customs. The primitive cultural tourism is intact and the traditional cultural relics are well protected. How to wake up the sleeping beauty in the countryside and give farmers the "golden key" to get rich? Therefore, Lv Wen, Gansu Province vigorously develops rural tourism, promotes agricultural transformation and upgrading, and makes the countryside beautiful and prosperous. At present, it has formed a rural tourism scene with pastoral background, rich folk music characteristics and full of fireworks.
The New Engine of Green Economy for Rural Tourism in Gansu Province
In recent years, with the support of the central government and the province, Lv Wen, Gansu invested 1 more than 100 million yuan to successfully build 32 national key rural tourist villages, 3 10 provincial rural tourism demonstration villages and 10 rural complexes, and a number of different types of characteristics emerged, such as Lijiazhuang Village in Yuzhong County, Lanzhou City, Huaqiao Village in Kangxian County, and Pingliang City. At present, the construction of 10 "demonstration villages" and 30 key villages is being accelerated, so as to demonstrate and drive the areas with ecological and humanistic advantages in the province to vigorously develop rural tourism. Rural tourism in Gansu, which is "international norm, Gansu flavor and rural sentiment", has stepped out of the attic and become the new engine of green economy in Gansu.
Lv Wen, Gansu regards rural tourism as the biggest opportunity for the province to seize the "Belt and Road" and an important carrier to build a cultural commanding height. According to the development orientation of building a well-known characteristic rural tourism destination in the west, we will actively promote rural tourism to go out. Last year, we established the Belt and Road beautiful countryside Alliance with seven important node provinces of the Belt and Road Initiative, created the Belt and Road boutique routes in beautiful countryside, western China, and launched more than 60 rural tourism boutique routes. This year, under the premise of the normalization of epidemic prevention and control, the rural tourism promotion of "Longshang bloom Meet Gansu" was launched, taking the lead in reviving rural tourism. Cooperate with nine western provinces to carry out the inter-provincial promotion and marketing activities of the "train tour around the western region" tourism special train. For the first time in the national tourism industry, "Lusi" and "Hayes" were connected in the form of train tour, creating a brand of "land cruise", which promoted the communication between the north and the south, complementary resources, market construction and mutual exchange of tourists in rural tourism in western provinces, and greatly enhanced the brand radiation and influence of rural tourism.
According to statistics, in May this year, rural tourism in this province ushered in a "small outbreak" of tourism in the province. After the resumption of inter-provincial tourism in mid-July, the number of tourists to Gansu increased by more than 280%, ranking first in the country. As of June 8th this year 10, the province's rural tourism received a total of 590179,000 tourists, achieving a revenue of175170,000 yuan, of which 7.307 million tourists were received during the National Day holiday, achieving a revenue of 2160,000 yuan, respectively, returning to the same period last year.
It has set a vivid example of "beauty conquers poverty" throughout the country.
"Highlight simplicity, old-fashioned, vitality, vigorously tap rich and colorful cultural tourism resources, and strive to make the rural tourism industry a beautiful business card for Gansu tourism through hardware construction and software services, and truly transform the advantages of tourism resources into economic development advantages." Tang, governor of Gansu Province, pointed out the direction for the development of tourism in Gansu.
In recent years, our province has vigorously promoted the combination of rural tourism with garbage-free construction, beautiful countryside construction, precision poverty alleviation and rural water circuits to create an upgraded version of rural tourism. According to the principle of "high starting point, distinctive features and landing", all rural tourism projects, such as farmhouse inn, catering, entertainment, picking and sightseeing, are planned and designed in a unified way, focusing on differentiated styles and creating a number of different types of tourism complexes.
At the same time, the implementation of rural tourism trunk line project, support in the nearby tourist attractions, expressway service area to set up special agricultural products sales points, release a number of agricultural products recommended list, named a number of rural tourism trunk line project special agricultural products base. Carry out the action of tourism e-commerce in thousands of villages and thousands of stores, implement the "online and offline" three-dimensional marketing of tourism products, and make the rural tourism brand bigger and stronger.
Highlight the characteristics of rural "four atmospheres", promote the deep integration of tourism and culture and other related industries, vigorously promote different types of rural tourism models such as scenic spot radiation, suburban leisure, channel support, agricultural sightseeing, farming experience and ancient village reappearance, and build 268 rural tourism demonstration villages with distinctive characteristics and real driving effects in the province.
At present, the province has successively invested 860 million yuan in special funds for poverty alleviation through cultural tourism, issued 40 billion yuan in accurate poverty alleviation loans to 970,000 households and 410.7 million poor people, and built a large number of industrial parks, farmhouses and villagers' guest houses, truly turning rural areas into scenic spots, farmhouses into hotels, agricultural products into tourist commodities and agricultural activities into experience products, and truly turning green mountains into Jinshan Yinshan.
According to statistics, in the past five years, the average annual growth rate of rural tourism reception and comprehensive income in the province has remained above 25%, and the number of people out of poverty driven by rural tourism accounts for more than 20% of the total number of people out of poverty in the province. There are 554,600 poor people in the province who rely on rural tourism to achieve stable poverty alleviation and set a vivid example of "beautiful poverty alleviation" in the country.
"Rural tourism has occupied half of the province's cultural tourism market and played an indispensable role in the province's poverty alleviation and rural revitalization. A number of outstanding brands and successful cases with demonstration significance in the west and even the whole country have emerged, which has become a new business card for Gansu tourism and a new benchmark for tourism poverty alleviation. " Chen Weizhong, director of Gansu Provincial Department of Culture and Tourism, said.
Accelerate the transformation from "visual consumption" to "content consumption"
The tenth five-year plan of cultural tourism industry in Gansu Province will be introduced soon. Relying on the location conditions, characteristic resources and market demand of different regions, the province's cultural tourism system will incorporate rural tourism into the overall planning of urban and rural development according to the requirements of global tourism, adjust measures to local conditions, rationally arrange, continue to build tourist demonstration villages driven by scenic spots, relying on small towns, corridor distribution, ecological health, folk experience, agricultural tourism and other special products on the "point" and "line", highlight the accessibility of infrastructure such as transportation, and continuously optimize 60 fine rural tourism. On the aspect of "face", we will comprehensively build four rural tourism sectors: the agricultural culture experience zone with the Loess Plateau as the main body, the Gobi eco-agricultural sightseeing experience zone with the Hexi Corridor as the main body, the landscape pastoral leisure and holiday experience zone with the southeast of Gansu as the main body, and the ethnic customs experience zone with Linxia as the main body.