Now the company is about to launch a health care product, and the marketing department is considering promotional items, but everyone is a little at a loss and doesn't know what kind of promotional items can make customers like it. In this regard, I would like to express my views for reference only. The above situation is actually a common problem. At present, in the environment of homogenization of supplements and health products, if new products want to open the market, they must use various means, including giving promotional items. Good promotional items can stimulate sales, but if they are not chosen properly, even if they waste money, they will not play much role. As a pharmaceutical manufacturer, what principles should we master when purchasing promotional items? First of all, let the target customers have consumption impulse after seeing the promotional items. For example, buy health care products and send health care cups, health knowledge CDs, books and so on. Generally speaking, promotional products can be divided into two types: terminal promotion and channel promotion. The general cost of terminal promotion should not be too high, and the form is mainly in kind. The strength of channel promotion can be greater, but it depends on the estimation of promotion strength and effect. You can choose some large household appliances and smaller notebooks or stationery. In my humble opinion, when buying terminal promotional items, we should pay attention to the following points; Three principles: low price, durability and common use. Now some consumers always think that the price of drugs includes promotional items. As we all know, gift-giving is a promotional activity of manufacturers, regardless of cost. In short, the lower the cost of promotional gifts, consumers will not feel that the profit of drugs is too high. There are many kinds of medical promotional gifts, such as pens, towels, cups, cloth bags, aprons, t-shirts, new and small electronics and so on. Mainly depends on which level of consumers the product is suitable for. Don't forget a special group in the promotion of pharmaceutical companies, that is, shop assistants and doctors. There are many women in pharmacies and pharmacies. We should determine their needs and send some novel products to arouse their interest. In general, the price of gifts above 30 yuan is enough. The quality of these gifts must be guaranteed, because good interpersonal relationship is better than advertising. Recommended gifts: ceramic pens, advertising cup, household items, console table ornaments, etc. If the company promotes tonics and health care drugs, personal suggestions can also choose some sports suits as promotional items, such as skipping rope, rackets, tensioners, bathroom clothes and so on. These products represent health and vitality, enough to meet the demands of fitness and fitness.