1. What is the reason for the hot spring take-away service in Song Zhishan Hot Spring? Under the epidemic, many industries are depressed, especially in some countries with serious epidemic, and even the normal life of many people has been affected. Japan is a country that especially advocates hot spring culture, and ordinary people especially like to soak in hot springs, because soaking in hot springs can not only relax people's body and mind, but also have certain health care functions. But under the epidemic, everyone can't continue to go out to soak in hot springs. At this time, Matsuyama Hot Springs in Japan specially opened a hot spring takeaway service. Hot springs are delivered to every consumer in need by take-away, and everyone can enjoy hot spring service in their own homes, which meets the needs of many consumers who can't continue to soak in hot springs during the epidemic. In this way, Matsuzaka's demolition of hot springs also increased their business income, made corresponding changes and survived the crisis.

Second, is this way acceptable to everyone? For this hot spring takeaway service, the locals are acceptable. After all, as locals, it is common to soak in hot springs, but because of the epidemic, everyone can't enjoy hot spring services. Therefore, after the opening of this take-away service, Song Zhishan Hot Springs won the support of many consumers. Everyone thinks it is a very innovative marketing model, which can meet the needs of consumers, so everyone can accept such hot springs.

Third, how to evaluate this wave of marketing operations? The marketing operation of Song Zhishan Hot Springs is very unique. In the situation that the epidemic continues to spread, Song Zhishan Hot Springs can even start with takeout, so that everyone can soak in hot springs at home. It's really creative, and the biggest advantage is that it can help Song Zhishan Hot Springs survive this epidemic crisis, because many industries have been hit hard by the epidemic, and so have hot springs. Therefore, this hot spring take-out mode is a great improvement and change made by Song Zhishan, just like many industries in China, especially the catering industry, chose this way to save themselves during the epidemic. These are all marketing models born under special circumstances, and such marketing is also very novel.