In the past ten years, the Monkey Ear Tiankeng Scenic Area in Kaiyang County, Guiyang City, Guizhou Province has been unknown. 20 18 introduced a strategic cooperation company, invested more than 4 million yuan to build an extreme sports park, combined extreme sports with mountains and rivers, and created a number of extreme sports events such as "Super Swing", which became a punching place for "network celebrities" and attracted many tourists to experience it. At the same time, the scenic spot has also become a supplier of extreme sports equipment products, and the outdoor project construction order has been scheduled for 2023.
The revitalization and utilization of Monkey's Ear Tiankeng Scenic Area is a microcosm of the revitalization of idle and inefficient cultural tourism projects in Guizhou in recent years. In recent years, Guizhou has thoroughly implemented the new development concept, revitalized inefficient cultural tourism projects according to local conditions, and revitalized more and more "Monkey Ear Tiankeng" scenic spots.
Top-level promotion and strengthening guidance
The 14th Five-Year Plan for Cultural and Tourism Development in Guizhou Province puts forward that on the basis of revitalizing idle and inefficient projects, we should vigorously promote the existing scenic spots to increase scenic spots, optimize routes, enrich formats, update facilities, improve the environment, improve services and increase benefits, and comprehensively enhance the core competitiveness of tourism development.
How to revitalize idle and inefficient cultural tourism projects? Li Bingjun, the governor of Guizhou Province, clearly pointed out at the conference on promoting tourism industrialization held in June, 200212002 that it is difficult to stick to the direction of marketization and adhere to classified policies.
Relevant people in the industry believe that highlighting market promotion is an effective way to revitalize idle projects. Specialized market players can be introduced for management, so as to rapidly improve the level of development, operation, marketing and internal management of scenic spots and realize risk sharing and benefit sharing.
At the same time, Guizhou put forward the principle of "continuation, transfer, lifting and closing", conducted a comprehensive investigation of closed, closed and inefficient tourism projects throughout the province, and established a list of projects and rectification accounts; For projects that can be revitalized by shutting down, can not be revitalized by shutting down, can not be revitalized by shutting down, can not be upgraded by low efficiency, and can not be upgraded by low efficiency, as well as projects that involve the red line of ecological protection or violate relevant laws and regulations, adhere to classified guidance and promote revitalization work in a safe and orderly manner; Set up a provincial joint steering group, set up a special work class, concentrate on tackling key problems, and make key breakthroughs from point to area; Deepen the reform of tourism-related state-owned enterprises, promote the substantive reform and operation of tourism-related platform companies, and enhance the ability of sustainable development; Strengthen the supervision and management of the whole process of tourism-related projects, pay attention to the establishment of rules and regulations, and standardize the supervision and management of projects that have not started or just started.
The overall guidance of the top level provides policy guidance for all parts of Guizhou Province to actively promote the revitalization work. According to statistics, in 20021year, the province classified and rectified 203 idle and inefficient tourism projects, guiding all localities to formulate and implement revitalization and upgrading plans one by one; Solidly promote the revitalization and upgrading of the first batch of 50 idle and inefficient tourism projects, and make clear that projects such as Wujiang Ancient Village 15 are provincial-level supervision projects, and carry out revitalization work one by one.
Innovative measures adapted to local conditions
Wujiangzhai International Tourism Resort in Bozhou District, Zunyi City is full of spring flowers, gentle mist and abundant water. During the Qingming holiday this year, the scenic spot launched traditional local snacks such as "Qingming Bus", as well as preferential measures such as cruise ships and accommodation, which attracted many tourists.
However, this scenic spot was listed as an idle and inefficient tourism project in Guizhou Province in July, 20021year, which is a veritable "unfinished tail". Lu Guoping, executive manager of Wujiangzhai International Tourism Resort, said that thanks to the government's action to revitalize idle projects, the scenic spot has been brought back to life in a short time. In February this year, 1 transformation scenic spot opened for trial operation, receiving 56,000 tourists in six days, and realizing income of 51.1.5 million yuan.
Nowadays, Wujiang Village is adhering to the concept of "symbiosis", planning and building 12 block along the ecological landscape belt of Wujiang Village, and is committed to creating the highlight of ecological civilization in northern Guizhou with "folk houses, folk customs and people's food" and striving to become a new brand of tourism and holiday in Guizhou.
There are still many ways to actively revitalize inefficient cultural tourism projects in Guizhou.
Since 20021,Zunyi city has classified the revitalization list into volumes to guide and assist local governments to do a good job in disposal schemes, investment attraction, capital declaration and use, and strengthen supervision and inspection according to time nodes to ensure the implementation of various arrangements. At present, idle and inefficient tourism projects such as Xiazhai Tusi City, Hailongtun, Wujiang Ancient Village and Yunmendun Scenic Area have been revitalized.
Bijiang District of tongren city actively revitalizes rural idle tourism resources through government guidance, farmers' voluntary participation and social participation, and stimulates new kinetic energy for rural revitalization. Xu Fei, director of the Bureau of Culture, Sports, Radio, Film and Television Tourism of Bijiang District, said that since 20021,Bijiang has found out the idle and inefficient tourism resources at the village level, built homestays, village history museums and educated youth farms, developed a series of "homesick Bijiang" products, and built rural tourism brands such as Yangtou Town and Wawu Township.
Introduce a capital-rich model
Walking into Panjiang Cultural Park in Panzhou City, Liupanshui, a series of cultural walls with bright colors and fresh styles came into view. From slogans to pictures, the feelings of "three-line" construction are highlighted everywhere, allowing many tourists to experience the "three-line" construction in an immersive way here.
It is understood that Panjiang Cultural Park was transformed from the original site of Panjiang Mining Machinery Co., Ltd., and nearly 200 million yuan was jointly invested by Panzhou Municipal Party Committee, Municipal Government and Panjiang Clean Coal Company to jointly promote the old industrial park to turn waste into treasure.
At the beginning of 2022, Lu Yongzheng, member of the Standing Committee of Guizhou Provincial Party Committee and Minister of Propaganda Department of Guizhou Provincial Party Committee, affirmed the innovative practice of Panjiang Cultural Park when he came to investigate. The park adopts the mode of social rental, and successfully introduces Oscar Electronic Theater, McCann Swimming Pool, Yuanzuo Pastry, Tea Bar, Western Restaurant, Wedding Photography Shop, Painting and Calligraphy, Cosmetic Training Institution, etc. At the same time, the park also integrates the historical culture of Panzhou and the "third line" cultural elements of Panjiang, continues the industrial context, revitalizes idle assets, excavates historical and cultural memories from industrial sites, and rejuvenates the park.
The idle factories and land in Duyun Economic Development Zone in Qiannan Buyi and Miao Autonomous Prefecture have also undergone earth-shaking changes. In recent years, the development zone government has raised funds in various ways to build a cultural and sports tourism industry cluster. Duyun Economic Development Zone has used idle land to build cultural and sports tourism projects such as Mengdu Cultural Tourism Creative Industrial Park and Jusheng Film and Television Tourism Town, and successfully held large-scale activities such as Temple Fair, International Film Festival and Town Music Festival in Southwest China. A total of 65 film and television drama shooting groups were introduced, and 78 film and television dramas such as The Untamed and Joy of Life were filmed here.
The introduction of social capital has become the key to revitalize idle and inefficient cultural tourism projects in Guizhou, effectively solving the problem of "where does the money come from, how to use it and how to manage it?" At the 2022 Guizhou Cultural and Tourism Work Conference, Guizhou proposed: strive to invest more than 90 billion yuan in contracted projects throughout the year, with accumulated funds of more than 60 billion yuan; Actively strive for local government special bonds, provincial modern service industry special funds and other policy financial support; Optimize the library of key cultural tourism projects, and complete the tourism investment of more than 654.38+000 billion yuan in the whole year.
Li Fang, deputy director of the Department of Culture and Tourism of Guizhou Province, said that Guizhou will give full play to the role of cultural and tourism industry investment funds, promote the establishment and good use of special funds for tourism industrialization, attract more financial capital and social capital to invest in the tourism industry, and strive to promote the high-quality development of the tourism industry.