The business atmosphere is immature. Xingyi Square is located in the core area of Yantai Development Zone, but its commercial street is not very popular. Wang Zhanyong, director of project marketing, said that there was no one in Yantai Xingyi Plaza because Xingyi Capital did not do well in the early stage of investment promotion and the business atmosphere was immature. Yantai is a prefecture-level city under the jurisdiction of Shandong Province, located in the northeast of Shandong Peninsula in China, bordering Weihai in the east, Weifang in the west, Qingdao in the southwest, Bohai Sea and Yellow Sea in the north, and confronting Liaodong Peninsula.