1. Brand advantage: "Ejiao, born in Dong 'e, is named Ejiao". Dong 'e Ejiao, a Chinese time-honored brand, is located in Dong 'e County, Shandong Province, the birthplace of authentic Ejiao. Focusing on the field of nourishing and keeping in good health in China, Dong 'e Ejiao has a national intangible cultural heritage, and has been widely recognized as the first brand of nourishing and keeping in good health. In September, 20021year, Dong 'e Ejiao won the "Top 50" list for the seventh consecutive year. On 202 1, 10, Dong 'e Ejiao was selected as the first batch of OTC brand clusters in China, and was selected as the "202 1 Hurun China Most Historical and Cultural Brand List".
2. Efficacy advantage: The evidence-based medical research on Dong 'e Ejiao proves that it can significantly improve the dizziness symptoms of patients with blood deficiency syndrome, slow down the decline of red blood cell count and hematocrit, increase the number of white blood cells and neutrophils, and improve the quality of life of patients with blood deficiency syndrome. Dong 'e Ejiao became the first Ejiao product with evidence-based medical evidence in China. As a good product of enriching blood and benefiting qi, compound Ejiao slurry has been included in the largest and most systematic original monograph of oncology in China, and it is recommended to improve cancer-related fatigue and improve patients' quality of life and immune function. The R&D Report of Dong 'e Ejiao Dietotherapy Industry was selected as the blue book of the monograph Development of Dietotherapy Industry in China edited by Academician Zhang Boli. This book comprehensively summarizes the important role of dietotherapy rehabilitation industry in improving the national health level and promoting the development of national economy, and has a significant role in promoting the brand influence and product competitiveness of Dong 'e Ejiao.
3. Quality advantage: Dong 'e Ejiao insists on using 65,438+0,000% pure donkey skin as raw material, has a GMP production environment that meets the requirements of national standards, has industry-leading production technology and special equipment and facilities for adhesives with independent intellectual property rights, which is higher than the quality control of Ejiao standard in China Pharmacopoeia. Since the national sampling inspection, the qualified rate of all kinds of products is 1.000%. The company established and improved the methods of authenticity identification and characteristic polypeptide content determination of Ejiao to ensure the authenticity of products, and maintained the leading quality and authentic advantages of Ejiao products by implementing the quality control strategy of the whole industry chain.
4. Advantages of scientific research platform: Dong 'e Ejiao has the only "National Rubber Chinese Medicine Engineering Technology Research Center" approved by the Ministry of Science and Technology, which is a "National Technology Innovation Demonstration Enterprise" and a "National Innovation Pilot Enterprise". At the same time, platforms such as "Shandong Key Laboratory of Rubber Traditional Chinese Medicine R&D" and "Shandong Rubber Traditional Chinese Medicine Technology Innovation Center" have been established, undertaking more than 30 national, provincial and ministerial scientific research projects such as Chinese medicine standardization projects and R&D key plans, and authorizing more than 90 invention patents/kloc-0. It has successively won 3 first prizes for scientific and technological progress in Shandong Province and 4 excellent prizes for China patents. The company has established cooperation mechanism with dozens of research institutes and universities at home and abroad, and is at the leading level in research and development, technology, talents and resources of gelatin and other traditional Chinese medicines. It is a leader in the gelatin industry and has an unrepeatable competitive advantage.
5. Advantages of technology and standards: The company has automated, intelligent and digital modern production, as well as drying and instant flash release technology of gum Chinese medicine, and participated in the formulation of many national and industry standards, with industry-leading standards, R&D, talents and technical advantages.
6. Advantages of digital transformation: With the digital economy as the core and the Internet as the infrastructure, the company comprehensively uses technologies such as big data, mobile Internet, cloud computing and artificial intelligence to open up key links such as production and marketing, and integrate online and offline to make products and services better reach consumers. At the same time, build a private user pool, establish an efficient and low-cost content marketing strategy, activate employee channels, and realize all-staff marketing.