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[Yitongtang Viewpoint] How long can traditional beauty salons be crazy?
No crisis is the biggest crisis. After listening to several meetings about the beauty industry, I have some feelings and understandings I want to share with you. It is true that the development of beauty salons in recent years is extremely explosive and attractive. There are many storefronts, a huge number of people, an amazing number, a facade, a residential family and a beauty salon. Excellent enterprises or shops are constantly emerging, but more beauty salons show unprofessional technology, inferior products, low quality of personnel, attracting customers, slaughtering and bullying customers, confusing customers and often having scruples. Man, no crisis is the biggest crisis. Beauty salons must not be blinded by the dream of wealth when they rush madly, but should think about how to turn around beautifully and find a sustainable development model, instead of blindly following the trend or being used by some unscrupulous beauty operators. Recently, it has been discovered that some people know nothing about beauty or health care, and some may be ordinary consumer customers, so they are pulled into this seemingly simple beauty industry by some operators. Then, through some meetings, some so-called high-end lecturers are invited to give lectures on the spot, so as to stimulate personal potential and make everyone excited and feel that they are born to be excellent beauty industry bosses. In fact, there is only one purpose for merchants to do this. How many customers, how many products and how much profit can this activity make? It's not that there's anything wrong with this approach. Sales work is normal, but they maliciously exaggerate product functions, post-support and management methods. It makes many people who have no operational experience and no operational ability blindly devote themselves to this industry. 20,000, 50,000 and 65,438+10,000 credit cards with different specifications made me feel crazy about marketing, but when we calmed down, we found that this pile of goods was not as good to sell as the teacher said, and it was not as quality guaranteed as the teacher said. How can I try a product I have never experienced before? Many beauty salons quarrel with customers because of product quality or clerk service, and disputes continue. [Yitongtang] thinks that beauty salons must pay attention to both internal and external repair while developing. Don't always be superficial and empty. You must pay attention to the cultivation of professional knowledge and inner self-cultivation. You should always remember that what you are doing is a career and you should have a sense of responsibility. We will always be responsible to our customers. I don't know if these people who are trapped in the traditional beauty industry have ever thought that this industry may be reshuffled tomorrow in the near future, and the troubled times of the sham as the genuine will not last long. When one day the industry is required to standardize its operation, beauty products are strictly controlled and professionals are restricted, how can those beauty salons survive by soliciting customers, slaughtering customers, pushing products at will and going to projects at will, holding a bunch of products sold by operators in their hands, who dares to use them? Because many owners of beauty products sold to customers dare not use them themselves. Let's talk about team building. There is a team that looks full of strength and passion. How do you feel when a group of people suddenly kneel in front of you? I was very excited and moved at the scene, and expressed my sincere gratitude to all the customers. Do not understand the management, motivation, passion, creativity, cohesion and service consciousness of the team. Is it difficult to activate the potential? Personally, I think that if you lead a team with your heart, the form cannot be greater than the content. You must treat people as people, employees as friends and teams as life. It doesn't have to be so many fancy forms to form a combat team. The key lies in careful management and sincere treatment. So, be sure to rethink! [Yitongtang] Subvert tradition and operate the future! on the way ...