"'Tiantou Batch' comes from the wholesale of agricultural products in Tiantou as its name implies. The goal is to shorten the distance between the field and the dining table, provide healthy fruits and vegetables for the market, and build a modern agricultural e-commerce platform integrating research, production, supply, sales and incubation. "

Gao, head of Shanghai Tiantoupai Agricultural Products Sales Cooperative Association, said. ?

What is the attraction of "Tian Tou Pi"? Family farmers in Jiangzhuang Village, Caojing Town, Jinshan, Shanghai, took it to their base to show the gratifying "thumb watermelon". "Thumb Watermelon" is a new variety provided by "Tiantoupai" cooperative. Now the market price has reached 80 yuan per catty, and the customers have been waiting in line for three months.

The base of "Tiantoupai" cooperative grows characteristic agricultural products, such as red lotus, alpine spinach, purple long tongue, five-flavored vegetables, okra and so on. Each dish has its own health care function. Therefore, the prices of these agricultural products are also unusual. For example, violet rape can harvest 5,000 kg per mu per kg 12 yuan; Another example is Honglian, which only needs a growth cycle of 2.5 months. The yield per mu can reach 6000 Jin, and the price per Jin is about 16 yuan. ?

"Tiantoupai" cooperative deals in 80 to 90 kinds of agricultural products every year, all of which are rare new and exotic varieties in the market. Its research team tries to plant hundreds of new varieties every year and chooses the varieties that consumers like to produce.

It is worth mentioning that "Tiantoupai" cooperative association does not advocate blind expansion, but appropriately controls the planting area of each variety to achieve "selling out" and "selling well" by ensuring the market scarcity of vegetable varieties. "Tiantou Batch" produces healthy vegetables, which are in great demand from major hotels and high-end consumer groups, but can only meet 60% of customers' orders. ?

Tiantoupai Cooperative has given full play to the advantages of provenance, technology, sales and distribution, which not only greatly increased the yield per mu of farmland, but also strived to cultivate new agricultural business entities.

Director of Shanghai Jinshan Employment Promotion Center said that Shanghai Jinshan is building an entrepreneurial city. They opened a pioneer park of 100 mu in Xia Lang Town, Jinshan District, which was divided into two or three mu units, and used greenhouses, drip irrigation and plastic film to recruit young people interested in agriculture to start businesses. A large number of young people signed up, and six or seven of them were selected locally. ?

After young people sign up, they are first trained by the "Tiantoupai" cooperative union. In the production process, technicians not only provide seeds, fertilizers and other agricultural materials, but also regularly go to Tiantou for hands-on guidance. Because every link has operational norms, young people can basically learn it as long as they are careful. During the harvest season, all products are purchased by cooperative associations.

The implementation of new agricultural projects has promoted the "cage change for birds" of agriculture in Xia Lang town. Many local young people go out to work, leaving only the elderly to farm sporadically, mostly for a few cents or one or two acres, planting traditional varieties, such as vegetables, watermelons and peaches. Xia Lang Town concentrated scattered land in the hands of farmers, which attracted young people like Gaoming to develop efficient agriculture and promoted the upgrading of local agriculture.