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Smart old-age care is a new old-age care model that uses information and communication technology as a tool to connect various service systems and provide old-age care services for the society. Compared with the traditional family pension, community pension and institutional pension, the "smart pension" model has its unique advantages, which also makes the potential of "smart pension" be valued by all parties.

Employment direction and prospect of smart and healthy aged care service and management specialty in 2022

Students majoring in smart health medical service and management mainly study basic knowledge and theories of basic medicine, clinical medicine, traditional Chinese medicine, preventive medicine, management, economics and health management, receive basic training in health management skills such as health detection, evaluation and intervention, communication skills and health management thinking, master the diagnosis and prevention principles of common diseases and chronic diseases, and have the professional skills and lifelong learning ability of health risk factor intervention.

Intelligent and healthy service and management for the aged. After graduation, students are mainly engaged in health service and management, training and planning in medical institutions, disease prevention and control institutions, community health service institutions, health management companies, health insurance companies, pharmaceutical enterprises, health examination centers, convalescent institutions, recreation centers, pension service institutions, health education and health promotion institutions and health management institutions.

Health management is still in its infancy in China. At present, the main employment directions of health managers are health management companies, nutrition and health care companies, physical examination institutions and community health service institutions. Health manager is now a new profession in Ministry of Human Resources and Social Security, and choosing this major is very promising. In the next 5- 10 years, China needs more than 8 million health managers, and hospitals, communities, health management institutions, physical examination centers, health clubs and so on are in urgent need of health managers. The major of health service and management is to cultivate all-round development of morality, intelligence, physique, aesthetics and labor, master modern management theory, health service and management theory, methods and practical skills, have public awareness, public responsibility, good scientific quality, humanistic quality and innovative spirit, and be able to engage in health service work such as health detection, analysis, evaluation and intervention.

What kind of work can I do after graduating from the smart health care service and management major? Is there a future?

Many students are worried that they don't know what to do after graduation, because every major has a corresponding major, otherwise the Ministry of Education will not offer this major. If candidates really like a major, it is recommended to choose according to their own interests. Don't follow the crowd. In this article, I'll help you sort out what you can do after graduation from the major of smart health medical service and management. Let's have a look.

1. What can I do after graduation from the major of smart health medical service and management?

The employment direction of the smart health care service and management major is the social care institutions for the elderly, the R&D and production enterprises of elderly products, governments and institutions at all levels. Its target positions are: staff of governments and institutions at all levels, senior managers and assistant directors of social welfare homes, nursing homes and apartments for the elderly, self-management and management of pension institutions, service and management of community service centers and pension centers, and development, marketing and management of products related to the aging industry. The employment rate of 202 1 graduates of this major is 100%, and 8.7% of them have been promoted to undergraduate courses. The salary level is about 3,000-6,000 yuan.

Second, is there a future for the specialty of smart health care service and management?

Students majoring in smart health medical service and management mainly study basic knowledge and theories of basic medicine, clinical medicine, traditional Chinese medicine, preventive medicine, management, economics and health management, receive basic training in health management skills such as health detection, evaluation and intervention, communication skills and health management thinking, master the diagnosis and prevention principles of common diseases and chronic diseases, and have the professional skills and lifelong learning ability of health risk factor intervention.

After graduation, students are mainly engaged in health service and management, training and planning in medical institutions, disease prevention and control institutions, community health service institutions, health management companies, health insurance companies, pharmaceutical enterprises, health examination centers, convalescent institutions, recreation centers, pension service institutions, health education and health promotion institutions and health management institutions.

Present situation analysis and development prospect of pension industry

Major listed companies in the industry: At present, the listed companies in the smart pension industry in China mainly include Yanhua Intelligent (002 178), Wanda Information (300 168), Yihualu (3002 12), Kangtai Medical (300869) and Jiu 'an Medical (002439).

The core data of this paper: population structure, market size, pension mode and competition pattern.

General situation of industry

1, definition

Smart pension, also known as smart pension, refers to the integrated application of information technologies and products such as health care electronics, Internet of Things, cloud computing, big data and mobile Internet. And human body signs, home environment and other data, so as to realize the information interconnection and analysis among families, community medical institutions, health care institutions and professional medical institutions, provide intelligent, personalized and diversified products and services, and meet the increasingly urgent needs of the people for health care.

According to the classification of "Promotion Catalogue of Smart Health Medical Products and Services (2020 Edition)" jointly issued by the Ministry of Industry and Information Technology, the Ministry of Civil Affairs and National Health Commission, China's smart health medical products mainly include wearable health management equipment, portable health monitoring equipment, self-service health testing equipment, intelligent nursing equipment and home robots. Intelligent health care services for the elderly mainly include six categories: chronic disease management, home health care for the elderly, personalized health management, internet health consultation, life care, and informatization of old-age care institutions.

2. Analysis of industrial chain: The industrial chain is long and involves many industries.

According to forward-looking analysis, there are advanced technologies such as Internet of Things and cloud services in the upstream of the service chain of smart pension. The supply of core components such as chips and sensors of smart devices, as well as services such as care worker training and pension finance; Among them, advanced technology and the supply of core components of intelligent equipment are the main differences between intelligent pension and traditional pension.

The middle reaches of the industrial chain are all kinds of intelligent old-age products and service providers, and the downstream are home-based old-age care, community-based old-age care and institutional old-age care.

Development course of the industry: it started late and has entered a stage of rapid development.

The domestic smart pension industry started relatively late. In 2007, Hu Liming, vice president of Intelligent Building Branch of China Construction Industry Association, published "New Digital Home Care Community Solution" and proposed "Digital Care for the Aged". 20 10, academic circles began to use the concept of "information-based pension"; 20 1 1 the concept of "supporting the elderly through science and technology" appeared; In 20 12, the national office for the aged first put forward the concept of "intelligent pension".

Judging from the current technical and economic situation, the cultivation period of the industry is about 20 15-20 17. During this period, laws, regulations, policies, standards, innovation system and credible trading environment will be gradually established, and many enterprises will continue to innovate. 20 18-2020 will be the promotion period of the industry. During this period, various enterprises adapted to the smart pension industry were basically established, innovative smart pension service models emerged constantly, and the investment and financing market was very active. The important turning point of the development of smart pension industry is around 202 1 year. After 202 1, the scale of the intangible market based on the network will gradually approach the scale of the traditional tangible market, and the smart pension industry will enter a rapid development stage at this time.

Industry policy background: the policy continues to be blessed and the industry benefits for a long time.

Under the background of the aging population, the central government has successively issued relevant policies to promote intelligent old-age care. 2011/in September 7, the State Council released the 12th Five-Year Plan for the Development of China's Aging Cause, proposing to speed up the construction of home-based care service information system, do a good job in the pilot work of home-based care service information platform, and gradually expand the pilot scope.

Since then, the words "informatization construction of the aged care service industry" have been mentioned in several policies, such as Several Opinions on Accelerating the Development of the Aged Care Service Industry and Implementation Opinions on Encouraging Private Capital to Participate in the Development of the Aged Care Service Industry.

In 20 13, the National Committee on Aging established the "National Expert Committee on Intelligent Pension" to guide the intelligent pension service and industrial development in China. In 20 15, the State Council issued "Guiding Opinions on Actively Promoting the" internet plus "Action", which clearly put forward the goal and task of "promoting the development of smart and healthy pension industry". The Action Plan for the Development of Smart and Healthy Pension Industry (20 17-2020) released on 2017 proposed to accelerate the development of smart and healthy pension industry, and planned related goals.

In 20021year, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs and the National Health and Health Commission issued the Action Plan for the Development of Smart and Healthy Pension Industry (20021-2025), which proposed to further promote the development of smart and healthy pension industry and set relevant goals. These favorable policies and information mean that smart pension has begun to rise to the national strategic level.

Current situation of industry development

1, the proportion of the elderly population continues to rise, and the "silver-haired economy" is booming.

-The aging population has deepened and residents' health concerns have increased.

Judging from the age composition of the population, the proportion of people aged 65,438+05-64 in China has been declining in recent years, while the proportion of people aged 65 and over has been increasing year by year, and the problem of population aging has become increasingly serious. According to the data released by the National Bureau of Statistics, in 2020, the proportion of population aged 0- 14 in China will be 17.9%, 15-64 will be 68.6%, and the proportion of population aged 65 and over will be 13.5%. 202 1 According to the preliminary statistical data published in the Statistical Bulletin of National Economic and Social Development of People's Republic of China (PRC) 202 1 issued by the National Bureau of Statistics, by the end of 202 1, the proportion of people aged 65 and over in China had exceeded 14%, reaching 14.2%.

People pay more and more attention to health insurance. In recent years, China's health insurance premium income has been increasing. From 20 1 1 to 2020, China's health insurance premium income rose from 69.2 billion yuan to 8 173 billion yuan, especially in 2020, when the COVID-19 epidemic accelerated the development of the health insurance market, and the growth rate of health insurance income was as high as 15.66. In 20021year, China's health insurance income increased again, reaching 844.7 billion yuan, reflecting China's growing concern for health.

-the number of old-age care institutions has increased, and the consumption demand of the elderly has increased rapidly.

In order to cope with the increasing aging trend, the construction and upgrading of old-age care institutions in China have been intensified in recent years, and the level of old-age care services has been continuously improved. In the past five years, the construction of old-age care institutions in China has ushered in rapid growth. By the end of 20021,there were 39,800 residential care institutions in China, and the number of beds in these institutions reached 50 1.6 million.

Note: Before 20 18 years ago, the statistical caliber of old-age care institutions and beds was service institutions for the elderly and the disabled. Since 20 19 years ago, statistics of service institutions for the elderly have been conducted separately.

According to the survey of the national middle-aged and elderly network, 45% of the elderly in China have savings deposits. In 20 16 years, the balance of elderly deposits exceeded 17 trillion yuan, and the per capita deposit was nearly 80,000 yuan. It is estimated that by 2020, the total pension for the elderly will exceed 7 trillion yuan. From 2065438 to 2006, the market demand of China's health care industry for the aged was more than 5 trillion yuan. However, according to incomplete estimates, the products provided for the elderly in 20 16 will be 500 billion to 700 billion yuan, and the demand will continue to be strong, but the effective supply is insufficient. With the increasing supply of health care industry, the market consumption demand of China elderly health care industry will reach about 20 trillion yuan in 2030.

2. Analysis of China's smart pension industry model.

At present, "9073" is the main mode, and the "community" and "home" modes have great room for growth.

At present, there are two modes of providing for the aged in China, namely "9064" and "9073". Among them, the "9064" model was put forward by Beijing, that is, 90% of the elderly care for the elderly through home care with the help of social services, 6% buy community-based care services through the government, and 4% live in pension services. Another mode of providing for the aged in China is the "9073" mode, which was first put forward by Shanghai in the 11th Five-Year Plan, that is, 90% of the elderly are taken care of by their families, 7% enjoy community home-based care services and 3% enjoy institutional care services.

Referring to Japanese and American experiences, it gives China a lot of enlightenment in the aspects of payment system and pension construction. Considering the current situation in China, the future home-based pension mode will become the mainstream trend, and community pension and institutional pension will become important supplements. At present, the main mode of providing for the aged in China is "9073" mode.

The Report on the Demand for Urban Old-age Services in China (202 1) released at the end of 20265438 shows that 52.9% of urban residents are willing to choose home-based old-age care, and the proportion of home-based old-age care has dropped significantly, while the demand for community-based old-age care and institutional old-age care has increased, reaching 26.5% and 20.6% respectively.

-home-based, community-based, and institution-based.

In home-based care for the aged, smart devices and technology products are the assistance of family members. As home-based care for the aged is the main service mode for the aged in China at present, the demand for home-based care for the aged is huge, and the demand for smart home-based care products is huge. However, the smart home-based care industry, which aims at home-based care for the elderly, has a low threshold and a high possibility of commercialization success, and is easy to drive the entire industrial chain, so it is in a priority position.

China's pension industry is based on home, supported by community and supported by institutions. The three models complement each other and influence each other.

3. The market scale of smart pension industry is growing rapidly.

In recent years, with the aging of China's population, the development of silver-haired economy has begun, the development direction of China's smart pension industry has been further clarified, and the industrial scale has been expanding. According to the White Paper on Smart Pension Industry in 20 19 released by Tsinghua University Internet Industry Research Institute, the market size of smart pension industry in China was 0. 17 trillion yuan in 20/4, and it exceeded 4 trillion yuan in 2020, with rapid growth. Looking forward to the future, combined with the penetration rate of smart pension in the overall pension market over the years, the market size of smart pension industry in China may reach 4.57 trillion yuan in 202 1 year.

Industry competition pattern

1. Regional competition: demonstration enterprises are concentrated in economically developed areas.

It can be seen from five batches of 203 smart and healthy pension demonstration enterprises announced by the three ministries and commissions that most provinces in China have launched smart pension pilots, but these pilots are generally concentrated in cities rather than rural areas, and the well-developed pilots are mainly concentrated in developed areas such as Beijing, Shandong and Shanghai. The development of smart old-age care in the central and western regions is characterized by a late start and a low level.

2. Enterprise competition: Information technology companies account for the highest proportion.

Five batches of 203 smart and healthy old-age demonstration enterprises announced by the three ministries and commissions of the country, including 76 information technology companies and 37 medical technology companies, account for half of the whole market.

Among the smart and healthy pension demonstration enterprises, information technology companies account for the highest proportion, reaching 38%, mainly because information technology companies have the following advantages: (1) strong independent research and development capabilities provide a strong driving force for enterprises to continue to innovate; (2) Rich information resources to provide professional and high-quality intelligent services for the aged care industry; (3) Mature products, services and systems for the aged can be popularized and operated in the market; (4) The operation mode and profit mode are clear, and sustainable development is basically realized.

3. Product competition: Intelligent detection equipment has the largest number of finalists

In September, 2020, after local recommendation and expert review, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs and the National Health and Wellness Commission formulated the Promotion Catalogue of Smart and Healthy Aged Care Products and Services (2020 Edition), in which 1 18 products were shortlisted in the promotion catalogue of smart and healthy aged care products, with 20 subcategories, including intelligent rehabilitation equipment and intelligent detection equipment.

Note: As of June, 2022, the official has not released the 202 1 version of the promotion catalogue of smart and healthy products and services for the aged.

According to the catalogue of products and services for the promotion of smart and healthy aged care (2020 edition), there are 120 kinds of services in the catalogue of services for the promotion of smart and healthy aged care, and there are 6 sub-categories, among which home health aged care services, life care services and information services for aged care institutions are the most shortlisted, with 39 pieces, 23 pieces and 18 pieces respectively.

Industry development prospect and trend forecast

1, the smart pension market will explode in an all-round way.

2. Four development trends of smart pension industry: humanization, aging adaptability and combination of offline and medical care.

The application of Internet technology can assist the whole pension industry and provide more personalized and targeted services. However, at present, some products and services of China's smart pension industry can not meet the diversified needs of the elderly, and the development of products is still insufficient.

With the acceleration of China's aging population, the smart pension industry will develop in the direction of humanization of service products, integration of health management and offline, and integration of medical care, and establish an integrated management product structure and service system.

For more research and analysis of this industry, please refer to the Analysis Report on Market Prospect Forecast and Investment Strategic Planning of China Smart Pension Industry by Forward-looking Industry Research Institute.

New trend of intelligent old-age health in the era of big data

The industry is in a stage of rapid growth.

According to the Action Plan for the Development of Smart and Healthy Pension Industry (20 17-2020), smart and healthy pension is a new generation of information technology products such as Internet of Things, cloud computing, big data and intelligent hardware, which can effectively connect and optimize the allocation of personal, family, community, institution and healthy pension resources, promote the intelligent upgrade of healthy pension services, and improve the quality and efficiency of healthy pension services.

At present, we can define smart and healthy old-age care from four dimensions: collecting data → analyzing data → allocating resources → realizing management.

Judging from the current technical and economic situation, 20 17 and before can be summarized as the cultivation period of smart old-age service industry. During this period, the regulations, policies, standards, innovation system and credible trading environment that adapt to the aged care service industry will be gradually established, and many smart aged care service enterprises will continue to innovate. 20 18-2020 will be the growth period of smart aged care service industry. After 2020, the scale of the intangible market based on the network will gradually approach the scale of the traditional tangible market, and it is expected that the smart aged care service industry will enter a mature stage at this time.

Multiple factors accelerate the development of the industry

-policies promote the development of the industry.

In 20 15, the document issued by the state clearly put forward the requirements of supporting the innovative application of smart health products and promoting the development of smart health medical industry for the first time; By 20 17, the three ministries and commissions issued the Action Plan for the Development of Smart and Healthy Pension Industry (20 17-2020), which made a plan for the development of smart pension industry. These favorable policies and information mean that smart and healthy old-age care has begun to rise to the national strategic level and continuously promote the development of the industry.

-the aging of the population accelerates the increase in industry demand.

In the past ten years, the degree of population aging in China has risen rapidly. According to the Statistical Bulletin of National Economic and Social Development 20 19 issued by the National Bureau of Statistics, by the end of 20 19, there were 253.88 million elderly people aged 60 and over in China, accounting for 65.438+08. 1% of the total population, of which the elderly population aged 65 and over was/kloc-0. The aging of the population has intensified year by year, which has promoted the rapid layout of the pension industry. With the development of artificial intelligence and Internet, the market demand for intelligent and healthy old-age care is gradually increasing.

In 2020, the industrial scale will exceed 4 trillion yuan.

Driven by the national policy and the aging population, the smart and healthy pension industry has also developed rapidly. June 5438 +2020 10, the 20 19 smart and healthy pension industry development conference jointly sponsored by the Ministry of Industry and Information Technology, the Ministry of Civil Affairs and National Health Commission announced that the scale of smart and healthy pension industry in China in 20 19 was nearly 3.2 trillion yuan, and the compound growth rate in recent three years exceeded 18%. It is estimated that the industrial scale will exceed 4 trillion yuan by 2020.

—— For more data, please refer to Forward-looking Industry Research Institute's In-depth Research Report on Business Model Innovation and Investment Opportunities of Smart Pension Industry in China.