All over the country, there are such meetings every day to promote various products to the elderly. Reporter undercover organized by Wuhan Lebailing Biotechnology Company? Health lecture? , is a well-designed scam, a black hand reaching out to the elderly: first play the warm card, establish feelings with the elderly, then fill in the information to get personal medical history, then ask for leave from a famous doctor to give a lecture and find a so-called expert consultation, which is based on what was provided before? Personal history? The last step is to sell unqualified health care products, a box of propolis capsules. The external price is 3980 yuan, and the profit is as high as 60 times as long as the purchase price is 65 yuan.
This must be passed on to our parents: this? Health lecture? Kill for money, don't go near.
This is a meeting site in Dunhua City, Jilin Province. Wuhan Lebailing Biotechnology Co., Ltd. sold a food named Ganshutang Music Powder to more than 40 elderly people at a price of more than 50,000 yuan.
Lecturer of Zhang Wu Hanle Bailing Biotechnology Company: Every 30 seconds, a sugar friend in the world loses a leg.
This is a conference site in Lanzhou, Gansu. Hubei Guochuang Ye Wei Biotechnology Co., Ltd. sold a health food named Ginkgo Soft Capsule to more than 50 elderly people at a time for 6.5438+0.4 million yuan.
Lecturer Dong of Hubei Guochuang Biotechnology Company: After taking it for three to five weeks, the total cholesterol decreased 1 1.4, and the triglyceride decreased 12. 1.
This is a meeting site in Baihe County, Shaanxi Province. Anhui Runjiu Biotechnology Co., Ltd. sold a health care product called propolis capsule to 80 elderly people for 230,000 yuan at one time.
Di Lecturer of Anhui Runjiu Biotechnology Company: The blood sugar of diabetic patients is normal for two and a half months, and the blood sugar 100% is normal.
All over the country, there are such meetings every day to sell various products to the elderly. The sales manager of Wuhan Lebailing Biotechnology Company told the reporter that their company has created a single meeting sales record.
Manager Zhang of Wuhan Lebailing Biotechnology Co., Ltd.: The highest time was in Shanghai, and it sold 2 million on the spot.
According to the reporter's investigation, all the products sold at these meetings are health care products and foods, and there are only ordinary health care functions such as balanced diet and nutrition and enhanced immunity. But why can these companies sell so many products to the elderly? This is because they have adopted a special way to attract the elderly to attend meetings to sell their products, which is called marketing in the industry.
Hubei Guochuang Ye Wei Biotechnology Co., Ltd. not only sells its own health care products, but also provides a full range of services for franchisees. In a residential building in Wuchang District, Wuhan, the reporter met the sales director of Hubei Guochuang Ye Wei Company.
Director Yu told reporters that the first step in developing conference marketing is to tap potential elderly customers and get personal information and contact information of the elderly by sending some small gifts, which they call receipts.
Supervisor Yu of Hubei Guochuang Biotechnology Co., Ltd.: Older customers have one characteristic, the first one loves to take advantage, and the second one thinks too much. What does he like? Be fooled by others, be cheated by others, and listen to good words.
The reporter directly witnessed a single collection process. In crowded places, the sales staff of this company took the initiative to come forward when they saw the old people passing by and asked for the phone number in the name of giving ginkgo tea.
Li, a salesman of Hubei Guochuang Biotechnology Co., Ltd.: I wrote Uncle Han. Ok, what's your phone number?
Shandong Weihai Avril Biotechnology Co., Ltd. is also a company specializing in conference marketing of health care products. The general manager of the company told reporters that they have tried many methods to collect orders, and the most effective method is to send eggs, which has always been very useful.
Manager Wang of Weihai Biotechnology Co., Ltd.: When you came, I gave you a hundred eggs, not once. On the first day, you will get ten eggs. You must bring someone to give you 20 eggs the next day, 30 eggs for the third time, 40 eggs for the fourth time, and one hundred eggs are divided into four times. In the end, there will be more. No one will accept anyone for 40 eggs.
General Manager Wang emphasized that they used the method of big data for comparison, and sending eggs to the elderly was the most cost-effective way.
Manager Wang of Weihai Biotechnology Co., Ltd.: We have done market research, but if you and a customer are successful, it will basically be 52 yuan 70 cents. Think about how much a hundred eggs are worth. Can you have 50 yuan?
Get the contact information of the elderly by giving gifts, even if the receipt is completed. Next, it is necessary to pull feelings, build trust, and find out the physical and family situation of the elderly. They call this contact? How does the guest feel? . The marketing director of Hubei Guochuang Ye Wei Company told the reporter that the best way to gain the trust of the elderly is to play the warm card.
Director Yu of Hubei Guochuang Biotechnology Co., Ltd.: To put it bluntly, when you communicate first, you must be polite. Don't talk about illness, family and career as soon as you get up. You will be very defensive when you listen to him, or say some daily chores. Once you start talking, you can't stop. As far as we are concerned, we just need to listen to what is useful.
Jiangxi Nanchang Jiaren Biotechnology Co., Ltd. sells a product called Mycadoan, and they will also take the opportunity of being a guest to convince the elderly that their products are effective.
Salesman of Jiangxi Nanchang Jiaren Biotechnology Co., Ltd.: Just like this mcdonough, everyone gives a book and then gives him a test paper to do at the customer's home. Teach him this product while doing it.
The salesman of Hubei Guochuang Ye Wei Company has visited the old couple's home more than once, and his family background has been clearly touched by him.
Li, a salesman of Hubei Guochuang Biotechnology Co., Ltd.: Whether a product can be sold does not depend on the quality of the product, but on your supervision and your salesman. To put it bluntly, our old customers here will be willing to buy even if you sell shit.
We established feelings with the elderly and found out the family background. We also need to get rid of those elderly people who have no desire to buy. They call this connection washing dishes.
Manager Luo of Hubei Guochuang Biotechnology Co., Ltd.: Many of them are junk customers. After a transformation, our mainframe will let customers get a membership card first, asking for 10 yuan, even 10 yuan. Then these latter customers will definitely buy our 798, and they will definitely not buy it.
After taking orders, being a guest and washing orders, the remaining elderly people have become the direct target of conference marketing. In order to get the old people to bring more cash to the meeting, they also took great pains. Hubei Guochuang Ye Wei Company even developed a lottery game to shake out two numbers on the spot. As long as the last two digits of the cash number of 100 yuan that the elderly carry with them match, they can get prizes.
The highest prize is a bottle of vinegar from Qian Qi, 3 yuan, and the lowest is a bracelet worth 4 cents. Some old people brought thousands or even tens of thousands of yuan to the venue in order to get prizes.
Zhang, Agent of Hubei Guochuang Biotechnology Co., Ltd.: Single digit, 29,29? . Second, the flowers fell in her house and his house.
The first part of conference marketing is health lecture, which has nothing to do with selling products. The teachers of the lecture are all well-known experts invited by the company. This is Mr. Hu, a famous Beijing doctor, invited by Wuhan Lebailing Biotechnology Company to attend a marketing meeting in Lushun, Dalian.
Hu Lecturer of Wuhan Lebailing Biotechnology Company: Everyone knows that there is a queue to register with our experts.
At the meeting, Mr. Hu talked about Kan Kan and the way of keeping in good health. In private, Mr. Hu told reporters about himself.
Hu Wuhan Lebailing Biotechnology Company Lecturer: I am an entity. I run a factory. I have my own side door. I'm quite free in this business. How free I am. I can go wherever I want.
This is the conference marketing held by Anhui Runjiu Biotechnology Co., Ltd. in Baihe County, Shaanxi Province, and the lecturers are even more famous.
Zhou Agent of Anhui Runjiu Biotechnology Company: Moderator: There is a heavyweight guest. Where are the guests from? It's from China Elderly Health Care Association.
This so-called expert of China Geriatric Health Care Association was only a shopkeeper selling health care products in Dandong, Liaoning a few years ago.
Di Lecturer, Anhui Runjiu Biotechnology Company: It's expensive to talk to a teacher. What is my wife talking about? You can talk about the appearance fee yourself. Later, I watched the video. After I finished learning, I went to speak on the stage. I am getting better and better. My grandfather, my father, my great grandfather, ancestors and ancestors all studied medicine. I am the fourth generation of Chinese medicine. I won't repeat the sentence from now until tomorrow. I have practiced it through thousands of meetings. You sell graves today, I sell graves, and so on. We mainly talk about patterns.
After brainwashing health lectures, the most critical step in conference marketing is to sell products. The so-called experts who gain the trust of the elderly will treat the elderly. The expert just looked at his tongue and knew what was wrong with the old man.
Dong Hubei Guochuang Biotechnology Co., Ltd. Lecturer: Watch your tongue, old mother. There is something wrong with the stomach, but there is still something wrong with blood sugar, unstable blood pressure and bad blood lipid.
Do these so-called experts really have such amazing skills? The original mystery is the customer information that the salesperson has done before, which comes in handy again. Salespeople will give the so-called experts information such as the illness and medical history of the elderly in advance.
Dong, agent of Hubei Guochuang Biotechnology Co., Ltd.: This old man is not ill, and he was recently found to have obstructive anemia. These two old ladies can focus on it.
Supervisor Yu of Hubei Guochuang Biotechnology Co., Ltd.: If you don't write it out, the teacher will spend a long time attacking the bill. If it's fast, one person will solve it in at least five minutes, hitting the nail on the head.
After this series of careful design, the old people attending the meeting willingly took out their own cash and bought products that they thought could eliminate their illness.
Under the temptation of conference marketing, some elderly people who have no spending power do not hesitate to borrow money from banks in order to buy these products. At a sales meeting of Wuhan Lebailing Biotechnology Company in Dunhua, Jilin, an old man bought two sets for 15000 yuan? Ganshutang Music Powder? .
Customer of Wuhan Lebailing Biotechnology Company: Anyway, I'm going to take these two, that is, 15,000 yuan. The loan started today 10. Ok, I'll take it.
This claims to cure diabetes? Ganshutang Music Powder? It's just a food.
How much profit can these companies bring to the elderly by trying their best to get them to pay for health care products? Hubei Guochuang Ye Wei Biotechnology Co., Ltd. sells for 798 yuan per box? Ginkgo soft capsules? , the purchase price is 135 yuan; Is the price of Wuhan Lebailing Biotechnology Company 898 yuan per box? Ganshutang Music Powder? , the purchase price is 150 yuan; Anhui Runjiu Biotechnology Co., Ltd. sells propolis capsules at 3980 yuan per box. As long as the purchase price is 65 yuan, the profit is as high as 60 times.
Hu Wuhan Lebailing Biotechnology Company Lecturer: Businessmen just make money. No matter how hard and poor the old man is, he has thousands of dollars in his hand. One person earns 2000, and a hundred people earn 200 thousand. This old man has a * * * characteristic. He is afraid of death.