With the development of China's economy, the hotel industry in China has also ushered in a vigorous development stage. Driven by the upsurge of experience economy, more and more people admire the unique and personalized travel and accommodation experience. As an important part of the hotel industry, resort hotels are welcomed by tourists with their unique holiday environment and regional culture, which on the one hand reflects people's high pursuit of quality of life; On the other hand, it also puts forward higher requirements for the design of resort hotels.
Four elements of resort hotel design
Element 1: regional
Most resort hotels are located in resorts or scenic spots far away from cities, relying on natural resources, such as coastal areas or mountainous areas. Including climate resources, natural vegetation resources, terrain resources, etc. Taking its regionality into full consideration in design means fully respecting and utilizing local resources and embodying the sustainable principle of combining design with nature. The utilization of climate resources is to adapt the building structure to the local climate, and make full use of natural ventilation and lighting to save energy, which is in line with the development trend of eco-tourism. Natural vegetation resources are the green barrier of the hotel. Reasonable plant design can adjust the microclimate of the environment and improve indoor thermal comfort. The application of terrain resources is to design according to the mountain, conform to the terrain and make full use of natural environment factors. Regionality avoids the phenomenon of "a thousand shops on one side" and is an indispensable design method to realize the characteristics of eco-resort hotels.
Element 2: Culture
Culture increases the connotation of the hotel, and the cultural form of the hotel is the "soul" of the hotel. The implantation of cultural elements can make the hotel more memorable. It can be achieved through the blending and upgrading of modern leisure culture and traditional folk culture, as well as the change of design means. For example, in the design of the Seven Immortals Yaochi Hotel, we used the legend of the Seven Immortals as a cultural element in the planning and architectural design of the hotel. In addition, if the cultural resources of the project site are relatively weak, it is necessary to tap local resources, refine culture, implant foreign leisure culture, and integrate with the international community to create a characteristic cultural theme hotel.
Element 3: Times
Society, technology and economy are constantly developing and changing, so hotel design also needs to keep pace with the times. Energy and environment are the themes of today's times, which are reflected in the field of hotel design, that is, putting the considerations of energy saving, ecology and low carbon into design practice.
In the design process, we should make full use of renewable resources such as solar energy, wind energy and geothermal energy, and reduce the use of artificial energy. Use more local materials for design, and use less materials such as concrete to avoid too much construction waste. When developing land, fully investigate the ecological sensitivity of the plot to avoid damaging the ecological environment. For example, the summer resort hotel should be small, not big, scattered and not gathered. This design technique is to protect the original ecological environment as much as possible.
Element 4: Economy
Practicality, economy and beauty are the three elements of architectural design. Formal aesthetic feeling serves the use function. For hotel design, how to make a practical and beautiful design under the premise of controlling economic costs? Cost saving has always been the top priority in hotel planning, land development, hotel design and building material selection. For example, in the stage of land development, it is necessary to accurately evaluate the suitability of land construction through GIS analysis. Land development should have intensive characteristics. At the same time, make full use of the land suitable for development and construction, combine with the topographical characteristics, effectively and rationally use the land for development and construction, and strictly control the earthwork. When designing a hotel, we should minimize the amount of construction work, and make clever use of natural terrain while satisfying its functions. In addition, local materials and other methods can effectively save economic costs.
Eight Skills of Resort Hotel Design
Method 1: Follow the people-oriented principle.
With the development of the times and the deepening of the concept of architectural planning, the planning, design, management and operation of resort hotels should not only consider human geography, folk customs, ecological environment protection and other factors, but also develop a rich and unique theme style. More importantly, it should embody the "people-oriented concept"-guests are the main consumers of the hotel, and hotel design must take satisfying the guest experience as the starting point, tap the cultural connotation and artistic conception, and realize human emotions with personalized quality service.
Method 2: Do a good job in hotel location.
Ellsworth, the father of modern hotel management? Milton. Statler once said: "The three basic elements of hotel success are location, location and location." There is no doubt that site selection is of great significance to hotel construction. Once the address is selected, the design of the hotel will be carried out in the unique natural environment, cultural environment, ethnic environment and unique technology and materials. This will affect the function, style, theme and cultural characteristics of the hotel.
Influenced by tourists' travel space behavior, the resort hotel, as the tourist distribution center and gathering place of the whole resort, must be located in a place where tourists can easily reach, or directly in the recreation area, so as to form complementary surrounding resources. As more and more travelers prefer destinations with foreign cultures, many international hotel groups are actively exploring destinations with rich natural scenery and rich history and culture as the location of resorts or resorts. For example, Liang Shaofen, vice president of marketing of Banyan Tree Group, said that in the future, it will plan to build resorts in destinations with unique folk culture such as Lhasa, Yangshuo, Dujiangyan and Dunhuang.
Third, create a theme style.
With the arrival of the era of leisure and holiday, resort hotels are facing unprecedented development opportunities, followed by fierce market competition, and the unique theme is the killer weapon for resort hotels to stand out from many competitors. It can be said that theme is an important concept and method of hotel design in 2 1 century.
1, based on the target customers, accurately locate the theme.
Consumer experience is the core of hotel design, and the first priority of resort hotels is to meet customer needs. However, it is impossible to please all consumers in the modern society with outstanding personalization. Lv Wei Chuangjing believes that it is an effective way to accurately locate the target customers and subdivide the target customer groups according to its own characteristics and regional cultural advantages, so as to locate the theme of the resort hotel. In addition, no matter what kind of theme positioning, we should start from the customer's point of view and make corresponding service projects according to the customer's needs.
2. Refine the theme elements and construct the main thread of the situation.
Themization requires that the whole resort hotel should serve the "theme" orientation from architectural style, landscape atmosphere, environmental decoration, infrastructure, guidance system, and even service and management system. Under the theme integration, the core competitiveness of the resort hotel will be formed, the "unique selling point" will be highlighted, the vitality will be given, and finally the theme brand will be formed and its real value will be realized.
3. Create experience situation and create theme artistic conception.
Tourism has developed to this day, with special emphasis on experiential consumption. Guests are the main consumers of the hotel. In hotel design, we should focus on the theme and use the method of "situation" to show all aspects of the ten elements of tourism, such as eating, living, traveling, entertainment, shopping, physical fitness, medical treatment, learning and enlightenment, so as to meet the various needs of tourists and achieve the effect of tourists experiencing and understanding in the situation.
4. Outline the unique situation and innovate the project design.
Under the background of experience economy, modern resort hotels are no longer simply places to provide accommodation for tourists. Instead, relying on the rich natural and cultural resources in the tourist area, we should create a unique environmental experience and the interior design of the resort hotel on the overall spatial structure and theme scenes, so that tourists can "fall into" the theme situation carefully designed by us and create a unique experience worthy of tourists' aftertaste. For example, the luxurious crystal tent hotel designed by our institute is mainly composed of FRP dome and masonry wall. There is a stream flowing through the tent, flowers are fresh and trees are green, and the seasons are like spring, which is a vibrant scene. It fully demonstrates the combination of "wildness" and "luxury" and realizes the dream of high-end groups to be close to nature.
Manipulation 4: Dig deep into cultural connotation
With the improvement of people's living standard and cultural taste, tourists pay more and more attention to the emotional appeal and spiritual enjoyment of taste in vacation and leisure. The original products that only provide convenient and comfortable accommodation services for tourists are far from meeting the needs of society. The implantation of cultural elements is the key to realize the tourism experience. Therefore, the design of the resort hotel should fully reflect the local cultural characteristics, and try to show its unique charm in folk customs, folk customs, people's feelings, natural landscape, climate and other aspects to bring fun to tourists.
Resort hotels should not only be a simple combination of comfortable bedrooms and delicious food, but also reflect the inheritance of history and culture. Looking around the top resort hotels at home and abroad, it is not difficult to find that the more top hotels, the more attention is paid to highlighting regional culture. China culture is extensive and profound. Applying these unique regional cultural elements to the design of resort hotels is an important factor for hotels to attract tourists and operate successfully. On the one hand, it can make the hotel more distinctive, convey the colorful regional culture and historical culture of different regions and nationalities to tourists, and let tourists experience the grandeur of culture physically and mentally; On the other hand, let regional culture and resort hotels take the route of sustainable development, and continue and inherit the endangered regional culture.
On the basis of different cultural backgrounds and regional differences, how to use cultural symbols to design holiday hotels? The usual practice of landscape creation in Lv Wei is to start with the historical and cultural connotation, rely on the folk landscape, integrate the cultural characteristics of the region where the resort is located, refine and skillfully apply it to the architectural design, landscape design, indoor and outdoor environment, recreation links, business philosophy and other aspects of the resort, thus forming the cultural characteristics of the resort.
Method 5: Create a holiday environment.
Resort hotels should not only bring pleasure to tourists, but also provide tourists with leisure experience and natural, cultural and customs atmosphere as much as possible. To create a harmonious hotel environment and atmosphere, Lv Wei Chuangjing believes that we can start with the following points:
1, the environment meets the needs of tourists.
Sunshine, sea water, beaches, green vegetation and fresh air, this pure nature can completely relax the spirit and thoughts of tourists. In view of this demand change, resort hotels should pay attention to the creation of environment, increase natural conditions and green decoration. Such as installing a transparent roof with natural lighting in the hotel lobby, setting up a garden cafe surrounded by green trees, and providing a green lawn for walking. Through the creation of hotel environment, we can provide a pleasing environment for hotel guests and let tourists really relax.
2. Coordination between the main building and the surrounding environment
The theme building is the tangible display of the resort hotel. The unique and ingenious design and exquisite modern architecture of the hotel itself may be a different experience for vacationers staying here. In addition to pursuing uniqueness, theme buildings should also grasp the coordination with the surrounding geographical environment.
The main building is the first intuitive impression of the resort hotel. While pursuing unique creative design, we should give consideration to the harmony with the surrounding geography and human environment, and perfectly combine exquisite design with the characteristics of modern architecture to provide guests with a perfect holiday experience.
3. Harmony between landscape and main building
Theme landscape is one of the main manifestations of the theme culture of resort hotels. The harmony between the theme landscape and the theme building can add icing on the cake to the theme rendering, but it would be a pity to gild the lily if it is not harmonious.
As an important embodiment of the theme culture of the resort hotel, landscape must be coordinated with the main building to add icing on the cake to the rendering of cultural artistic conception, otherwise it would be a pity to gild the lily.
4. The overall atmosphere and theme style are unified.
Theme environment and atmosphere are the materialization of theme concepts. Theme architecture, theme decoration and theme background music must be carefully selected and strictly controlled to achieve perfect harmony, thus setting off a vivid theme environment and atmosphere.
Atmosphere is an important way to shape the theme concept. Whether it is the main building, room decoration or background music, it should be unified in the same theme idea, and through strict screening, a harmonious and closely related environmental atmosphere should be created, so as to truly achieve a harmonious environmental style with clear theme and orderly combination.
Method 6: Pay attention to details.
Details determine quality, and in-depth design focusing on details is the key point to ensure quality, and it is also the premise to create fine products. Therefore, in the hotel, the details of architecture, landscape and service facilities (including identification system, reception system, catering system, entertainment system, health system, etc.) are designed in depth. ) is particularly important. The detailed design of architecture and landscape is embodied in materials, colors, techniques and so on. When designing service facilities, users' needs should be fully considered. Different users, such as the elderly, children, youth and the disabled, have different behaviors and psychological conditions. Therefore, it is necessary to deeply analyze the characteristics of their activities and give them full satisfaction in the material function of the facilities to reflect the "humanized" design.
Manipulation 7: Create an ecological space
Returning to nature is the dream of modern urbanites, and resort hotels are the carrier to realize this dream. It can be said that the resort hotel has been branded with ecology since its birth. With the enhancement of people's ecological and health awareness, this brand is becoming more and more clear and active. This trend can be seen from the rapid development of energy-saving, green and ecological hotels around the world.
Whether it is outdoor environment or indoor layout, when constructing ecological space, we should make full use of and give full play to the resource advantages of the surrounding natural environment under the principle of respecting nature and protecting ecology, realize the harmonious unity of "semi-nature" and "semi-nature", and give tourists a sense of regression and "harmony between man and nature".
Technology 8: Landscape Infiltration Design
The unique geographical location and customer demand of the resort hotel determine its essential difference from the city hotel-the external environment transcends the building itself and becomes the protagonist. This requires designers to respect and appreciate the environment, properly handle and grasp the positioning and spatial function organization of the hotel building itself, so as to integrate the hotel building with the surrounding environment and create a harmonious and long-term holiday environment.