Question 2: What are the characteristics of good packaging? 1. In order to protect the goods, the firmness of the packaging itself must be considered and estimated. 2. In the design, we should fully show the content and nature of the goods, so that the packaging is the same as the goods, which makes people feel consistent inside and outside. 3 clearly indicate the trademark name and the style of the registered trademark, and its shape should be easy to read, distinguish and remember. 4. The appearance of packaging should have a unique style, so that shoppers have a sense of freshness. 5. When competing with similar goods in the market, they should have distinctive identification marks and unique styles. 6. Can * * the buyer's desire to buy. 7. It should have the effect of exhibition and display, and play a coordinating role in the commodity promotion plan. 8. The treatment of color should be coordinated with the quality, category and weight of goods to achieve a unified and harmonious effect. 9. The conditions of transportation and storage can be fully considered. The article is from sogoodsheji.
Question 3: What does the product packaging design include? The original intention of product packaging is to protect products and facilitate transportation. In the era of e-commerce, packaging should attract consumers' attention and promote purchase.
A good package not only helps producers to store and transport, but also helps consumers to buy and promote purchases, and is used as a symbol that distinguishes them from competitive products.
Elements presented in packaging design include
Brand culture: the core selling point of naming logo advertising language
The formal elements of packaging design include
Packaging modeling design, packaging structure design, packaging decoration design
Such as packaging and decoration design
Packaging and decoration design is to highlight the characteristics and image of products in artistic forms such as patterns, characters, colors and reliefs, and strive to beautify products with beautiful shapes, novel patterns, bright colors and bright words to promote product sales.
Mr. Bao advocates that product packaging should sell goods. Product packaging is a gold medal salesman. Successful service exceeded 100.
Question 4: What should be marked on the product packaging box? 1, packaging label.
Packaging label refers to the words, graphics, carvings and printed instructions attached to or tied to the product sales package. The label can be a simple label attached to the product or a well-designed pattern as part of the package. Labels can not only indicate the product name, but also contain a lot of information, which can be used to identify and inspect the products contained, and can also play a role in publicity.
Usually, the product label mainly includes the name and address of the manufacturer or seller, product name, trademark, ingredients, quality characteristics, quantity, usage and dosage, number, storage precautions, quality inspection number, production date and expiration date of the product in the package. It is worth mentioning that labels printed with color patterns or physical photos have obvious promotion effects.
2. Packaging marks.
Is printed on the outside of the transport package graphics, words and numbers and their combinations. There are three kinds of packaging signs: signs and numbers, indicative signs and warning signs. Shipping marks and numbers, also known as shipping marks, refer to geometric figures, specific letters, numbers and short words printed on the product packaging, which reflect the consignor, destination or transit place, packaging number, batch number and place of origin. Indicative signs are signs made with striking graphics and simple words for some products that are easily broken, damaged and deteriorated according to the characteristics of products. Indicating signs instruct relevant personnel to pay attention during loading, unloading, handling, storage and operation. Common signs include "this end is up", "fragile", "handle with care" and "lift from here". Warning signs refer to printing special characters on the transport packages of inflammable, explosive, corrosive, radioactive and other dangerous goods to show warning. Common ones are "explosives", "inflammables" and "drugs".
Question 5: What should we know about product packaging design? The packaging of products directly affects the purchasing psychology of customers, and the packaging of products is the most direct advertisement. Good packaging design is one of the important means for enterprises to create profits. Product packaging design with accurate strategic positioning and in line with consumers' psychology can help enterprises stand out among many competitive brands. Packaging design covers product container design, product internal and external packaging design, tag, label design, transportation packaging, gift packaging design, packaging bag design and so on, which is an important factor for product promotion and best-selling. Excellent packaging will not only attract customers' attention in the store, but also further enhance products, which is a marketing strategy that any well-known enterprise can't ignore. Key points of product packaging design 1, packaging label Packaging label refers to the words, figures, carvings and printing instructions attached to or tied to the product sales package. The label can be a simple label attached to the product or a well-designed pattern as part of the package. Labels can not only indicate the product name, but also contain a lot of information, which can be used to identify and inspect the products contained, and can also play a role in publicity. Usually, the product label mainly includes the name and address of the manufacturer or seller, product name, trademark, ingredients, quality characteristics, quantity, usage and dosage, number, storage precautions, quality inspection number, production date and expiration date of the product in the package. It is worth mentioning that labels printed with color patterns or physical photos have obvious promotion effects. 2, packaging marks are printed on the outside of the transport packaging graphics, words and numbers and their combinations. There are three kinds of packaging signs: signs and numbers, indicative signs and warning signs. Shipping marks and numbers, also known as shipping marks, refer to geometric figures, specific letters, numbers and short words printed on the product packaging, which reflect the consignor, destination or transit place, packaging number, batch number and place of origin. Indicative signs are signs made with striking graphics and simple words for some products that are easily broken, damaged and deteriorated according to the characteristics of products. Indicating signs instruct relevant personnel to pay attention during loading, unloading, handling, storage and operation. Common signs include "this end is up", "fragile", "handle with care" and "lift from here". Warning signs refer to printing special characters on the transport packages of inflammable, explosive, corrosive, radioactive and other dangerous goods to show warning. Common ones are "explosives", "inflammables" and "drugs". 3. Conception is the soul of design. It is difficult to form fixed formulas in design and creation, such as conception methods and procedures. Creation is mostly from immaturity to maturity, and it is normal to affirm or deny some, modify some or supplement some in this process. The core of conception is to consider what to express and how to express it. To answer these two questions, we should solve the following four points: emphasis, angle, technique and form. Just like fighting, the focus is on attacking the target, the angle is a breakthrough, the technique is a tactic, and the form is a weapon. If any link is not handled well, it will be completely abandoned. The Importance of Packaging Design in Products Today, with the rapid development of market economy, the most talked about in marketing is brand packaging, channel planning and product listing. Searching for related marketing keywords on the Internet will generate a lot of information, which shows the fierce market competition. But when the market competition reaches a certain stage, some details of marketing will play a prominent role. Losing points in marketing details may affect the whole planning, and product packaging design is one of the most important steps that cannot be ignored. I remember a gift from a Japanese friend more than ten years ago. The first time I saw such exquisite packaging, I was deeply impressed. At first I thought it must be something very special, but it's just a cake, and the wrapping paper is beautifully printed. Three layers of wrapping paper were used. The content on the wrapping paper is a hand-painted cake making process. Opening a layer of wrapping paper is like completing a manufacturing process. Until I open the last layer of wrapping paper, all I see is a piece of white. Apart from his excessive waste, I have seen and eaten too many cakes in China, and the packaging is very simple or even unpacked. But this cake made me realize the hard-won cake and the value of other products from the packaging, which naturally made me cherish the cake in my hand and reluctant to eat it. Until now, I still have that wrapping paper. The packaging design of many domestic products is designed by professional artists, and its starting point is from the aesthetic point of view. & gt
Question 6: What does the packaging design include? Packaging design refers to the container structure modeling, packaging beautification and decoration design of packaged goods by selecting suitable packaging materials and using ingenious technical means.
See baike.baidu/view/106922 for details.
I hope my answer can give you some help! !
Question 7: What is the difference between brand packaging and product visual image? 1. Brand image. The importance of a brand image to an enterprise can be imagined, because what any company wants to do is its own brand image, which highlights the importance of brand image. In this place, the design needs to consider that when you choose a brand image, what you need to consider is how to let everyone know the brand through visual image. If it can be put in place as a design, it may make customers think of the brand image of this enterprise when they see your design, which is very powerful. Second, the influence of the page. When you browse a page, what you need to consider is why you like this page. Therefore, it is not difficult to see how important it is when your page has an impact, because your page has enough attraction and impact to make users stay here, simply browse and leave. If I see a page, its page is a flash image page. If I put enough energy into it, plus harmonious videos and exquisite screen design, then this page will make you feel very comfortable, and even the product will have some sense of ownership and nostalgia. In other words, if you want users to attract you, then you'd better make your page have an impact and make him linger on your page. This is what you need to do most. Third, color matching+font harmony, highlighting product style. In Sun Chen's eyes, the color matching of a website is absolutely important. Presumably, everyone has seen some one-page propaganda related to schizophrenia, and some pages have made a series of cracks and gray lines. It is not difficult to see that the design of this page is intentional. Considering the importance of this color matching, such a single page will be very impactful and oppressive. With the right font, this page will be very good, and different tones will highlight different page themes. For example, if you want to design a solemn and mysterious female image, then you'd better use purple * * * series, because purple * * * series can well reflect nobility, elegance, profundity, maturity and sacredness, which is very suitable for women. In addition, if you want to highlight life, growth, peace and public welfare, you can use green, because green symbolizes the breath of nature. In fact, when choosing the color of hungry, you can discuss it with several designs, go deep into the essence of the product and understand what the most needed color is. Only by going deep into the product can you know what the most suitable publicity hue is, and you can highlight the style of this product. Fourth, the content is important-simple-important, so that the whole page has a sense of hierarchy. When designing many pages, there will be such a situation, that is, according to what kind of copy to plan what kind of copy to add content, just like a child doing a puzzle, just putting a page together. In fact, after studying design for so many years, you should know that design is not that simple. You can just copy and paste it in. If it's really that simple, how come there are so few good designs? Generally speaking, for design, the most critical content in the page should be placed at the beginning of the page, and often many designs can't find the key design. Therefore, it is best to design this page according to important-simple-important. In this way, your page will have a sense of hierarchy, clearly dividing the importance and simplicity. At the same time, it is also very beneficial for users to browse. If you design it well, users will pay attention to your page step by step. Fifth, with illustrations, the whole page is more beautiful. This will happen in many designs in the illustration. When the whole page was finished, I suddenly found a place that was white. I don't know what to put, and I can't figure it out after thinking for a long time. So OK, just put a picture and fill it out. In fact, we are browsing many pages for this reason. Then, if you fool a picture, users will only close the page in a hurry. Therefore, reasonable illustrations will make your page more beautiful. I remember a few years ago, an article attracted great attention, that is, a beautiful picture with sad words made a page beautiful. I remember that after reading it, I was very sad and remembered all kinds of past events, which had a good influence on your memory. In fact, the illustrations and pages of the article are the same. If you want to keep real users, you must make a good page. Sixth, icon design makes your page closer to perfection. Icon is an icon format, which is used for system icons, software icons, etc. This icon has an extension of *. Icons, *.ico. Icons on commonly used software or windows desktops are generally in icon format. Many designs don't pay special attention to IC>>.
Question 8: What should be the logo content on the product or its packaging? Article 27 of the Product Quality Law stipulates that the logo on the product or its packaging must be true and meet the following requirements:
(a) product quality inspection certificate;
(2) Product name, manufacturer's name and address indicated in Chinese;
(three) according to the characteristics and requirements of the product, it is necessary to indicate the product specifications, grades, the names and contents of the main components, and indicate them in Chinese accordingly; If consumers need to know in advance, it shall be marked on the outer packaging, or relevant information shall be provided to consumers in advance;
(4) For products with restricted use, the production date, safe use period or expiration date shall be clearly indicated in a prominent position;
(five) products that are easily damaged or may endanger personal and property safety due to improper use shall have warning signs or Chinese warning instructions.
Question 9: What kinds of cartons are there? We are an e-commerce platform for e-box printing and color box printing, and we are glad to answer your questions.
There are many kinds of packaging, with a wide range of materials, methods and uses.
1, divided into paper packaging, plastic packaging, metal packaging, glass packaging, wood packaging and other packaging made of hemp, cloth, bamboo, rattan, grass and other materials;
2. According to the function, it is divided into industrial packaging that performs the functions of transportation, storage and circulation and commercial packaging that plays the role of promotion or advertising for consumption;
3. According to the packaging form, it is divided into three kinds of packaging, inner packaging and outer packaging;
4. According to the packaging methods, it is divided into waterproof and moisture-proof packaging, high shade packaging, rust-proof packaging and anti-static packaging. Water-soluble packaging, anti-ultraviolet packaging, vacuum packaging, insect-proof packaging, buffer packaging, polyethylene packaging, antibacterial packaging, anti-counterfeiting packaging, nitrogen-filled packaging, oxygen-removing packaging, etc.
5. According to the packaging content, it is divided into food packaging, mechanical packaging, pharmaceutical packaging, chemical packaging, electronic product packaging, military material packaging, etc.
6, according to the degree of soft and hard packaging is divided into hard packaging, semi-hard packaging, soft packaging, etc.
Question 10: What information should the product packaging contain? 1, product quality inspection certificate;
2. Product name, manufacturer's name and address marked in Chinese;
3, according to the characteristics of the product and the use requirements, it is necessary to indicate the product specifications, grades, names and contents of main components, and indicate them in Chinese accordingly; If consumers need to know in advance, it shall be marked on the outer packaging, or relevant information shall be provided to consumers in advance;
4. Products with restricted use shall be clearly marked with the production date, safe use period or expiration date in a prominent position;
5, improper use, easy to cause damage to the product itself or may endanger personal and property safety products, should have warning signs or Chinese warning instructions. Naked food and other products are difficult to label according to their characteristics.