Commodities with high repurchase rate include cosmetics, clothing, daily necessities, toys, food and so on. Moreover, people need these products every day, so they must buy them again after use, so the repurchase rate will be high.
Products with high repurchase rate are the statistics of all customers who have purchased products repeatedly, with each person as an independent unit.
For example, 10 customers buy products, among which 5 customers have repeated purchases, and the repeated purchase rate is 50%, which is a product with high repurchase rate.
Taobao repurchase rate refers to the number of times consumers buy products or services repeatedly, and the repetition rate can reflect users' loyalty to the store.
Therefore, the repurchase rate of treasure is an index that all merchants who open Taobao stores need to understand and calculate.
What are the characteristics of products with high e-commerce repurchase rate?
1, just need
Daily necessities, such products are the necessities of users' lives, such as shampoo, shower gel, paper towels, etc. , so there will be repeated purchases.
However, the quality of products and the buying experience of users must be guaranteed.
2. Sustainability
It's a continuous occurrence every day. If you eat, wash and sleep, the repurchase rate of such consumables will be higher.
3, easy to spread
This product has its own characteristics and good use effect. I often hear female friends around me discussing what cosmetics are good and what looks good. Often in mutual Amway, the repurchase rate of products goes up.
4, high frequency
Products are frequently used and consume a lot every day. If you don't have it, you have to buy it, and if you buy it, you have to use it.