First, the crowdfunding plan.
Crowdfunding partner (in order not to violate the national financial policy, we don't use the title of "shareholder", but use the title of "partner". )
? Fruit shop profit sharing: crowdfunding partner 50%, management team 50%.
The total investment budget of the fruit shop is 654.38+10,000-654.38+0.8 million, including store rent, decoration, store distribution, employee salaries, etc.
In order to expand the influence of customers and physical fruit shops (partners are also a huge consumer group, and there are huge friends behind each partner. ), the fruit shop recruits 60- 100 partners, each 1000 yuan, and each person has at most two copies (2000 yuan). If the total investment is 6,543,800+million and the annual profit is 200,000, then the store will allocate 6,543,800+million according to the original investment ratio. Invest 2000 yuan, return 2000 yuan, invest 1000 yuan, return 1000 yuan.
Risk control: In order to protect the investment interests of all partners, we have set up a guarantee scheme. If there are losses, we will use the same courses as compensation to ensure the interests of investors to the maximum extent.
Treatment of partners:
First, enjoy the dividend rebate at the end of each year.
Second, buy the internal price of fruit.
3. Enjoy the recommended rebate policy and have the qualification of general partner.
4. Recommend to join the company and get more dividends of 10%. (If B is recommended by A, A will get 10% of B's bonus. If the same investment is 1000 yuan, if B scores 1000 yuan at the end of the year, then A gets 1 100 yuan. )
Marketing profit plan
I. Pre-sale by recharge
Top-up 100 yuan to send 10 yuan. Recharge 200 yuan and send it to 30 yuan. Recharge 300 yuan and send it to 60 yuan. Recharge 500 yuan to send 125 yuan. Recharge 1000 and send it to 300 yuan. Recharge 2000, send 700. Charge 3000 yuan to send 1200 yuan.
Second, the partner qualification
If the recharge reaches more than 300, you will be awarded the partnership qualification, enjoy 10% recommendation reward, recommend friends to buy, and get 10% commission.
If the recharge reaches more than 500, you can enjoy 15% consumption recommendation reward and 10% partner upgrade reward.
If the recharge reaches 1000 or above, you will enjoy 20% consumption recommendation reward, and the partner 10% upgrade reward.
Second, online sales.
Wechat group promotion activities, open groups to do activities. Buy 100 yuan fruit, send 100 yuan online course, buy 200 yuan fruit, send 200 yuan course and accept pre-sale activities.
Third, bundling sales.
Combine nearby businesses to guide each other and increase the number of tourists.
1. Cooperate with the Tea Classics Teahouse (restaurant), and all guests who spend in the teahouse (restaurant) will be given fruit coupons. Guests can buy fruits at the fruit shop with the fruit voucher, and the discount is 10 yuan (over 50% discount 10 yuan).
2. add juice drinks to the teahouse (restaurant). Customers order fruit juice, and the fruit shop delivers it directly (1 minute).
3, in the teahouse lobby (salon site) to do fruit promotion appreciation activities, special fruits, new products listed, fruit farmers unsalable to help sell and so on.
4. How much the teahouse members recharge and give away fruit coupons.
5. Publish fruit promotion activities in the teahouse membership group.
Fourth, Meituan now cuts fruit platters and delivers them to your door.
Fifth, expand the radiation area.
The nearby office building handed out leaflets to recharge the card.
Six, store micro marketing (community marketing, circle of friends marketing and mass marketing.
Just scan the code and add the store manager's WeChat to the store membership group, reduce 5 yuan, or send 10 yuan fruit coupons.
Wechat group publishes fruit shop promotion activities, recharge activities, member days and drainage activities from time to time.
The latest activities of the store's long hair fruit shop stimulate consumption.
Friends circle publicity activities
Seven, online partners
Recruit online partners, establish an online sales team, split the team with secondary shopping malls, change from consumption to management, and the operators are also consumers, expanding online consumer groups.
Eight, peer robbery, horizontal alliance.
1. Cooperate with teahouse to launch theme salon activities in fruit shop to attract members' participation. Top-up teahouse members, fruit shop profit.
2. Cooperate with the restaurant, how much to recharge in the fruit shop, send cash coupons to the restaurant, and recharge in the restaurant to lock the rebate.
3. Release other product information (mobile phone, insurance, clothing, specialty products, local products, etc.). ) in the membership group, let members make a profit by buying other products from the fruit shop.
Nine, salon mode, attracting investment.
Salon drives traffic, drives recharge, cultivates customers and attracts investment.
X. Brand profitability
The fruit shop opened to the third store and began to charge a certain franchise fee. The first store became the supplier of the new fruit shop and made a long-term profit. The larger the purchase quantity, the lower the purchase price. )
XI。 Develop related industries and expand related products.
Snacks, health care, tableware, kitchen utensils, health food, red wine ... users think and create one-stop service.
Twelve, flow pool precipitation, advertising revenue, profit of other projects.
When our fruit shop opened to the 10 store (each fruit shop will have a certain number of members), we held an entrepreneurship meeting to promote training courses based on fruit entrepreneurship and make fruit shops profitable.