Time-honored trademarks "Tongrentang", "Yushengtang" and "Quanjude" are really famous in the industries passed down by the ancestors of Chinese medicine catering. But in other categories, such as milk powder industry, customers prefer names such as "Xinlewei", "Nutrilite" and "Segolet". If you give him a "static bolt fast", you will be laughed at by customers for having no common sense. Therefore, in some traditional industries, such as China catering, medicine, health care, furniture industry, some emphasis on words highlights the cultural heritage.