However, when the advertisements of health care products were constantly publicized in various media and TV, CCTV also exposed health care industry a lot, which brought a heavy blow to health care industry. People's thoughts were shaken and they began to be skeptical about health care products. In recent years, the competition in the health care industry is fierce, many small start-up manufacturers have closed down, small brands have fallen off, and more enterprises that barely survive are struggling and getting worse.
At present, health care products give people the impression that they should be profiteering industries. A product that costs five or six yuan is often several hundred yuan in the hands of consumers. Health care products companies have invested in publicity expenses, and accordingly, for the benefit, they will add this expense to consumers or cut corners on product quality. Enterprises are established for profit, and the manpower, material resources and financial resources invested by enterprises to maintain operations need to be continuously supplemented. Without the follow-up capital supplement, the enterprise will not continue and the enterprise will not survive. However, corporate profitability does not mean that it is mercenary. Only enterprises with conscience can contribute to consumers, serve the people and accumulate funds for enterprises. Only such enterprises can go further, and good products and good enterprises are not afraid of not getting consumers.
Looking around the world, global health food not only accounts for 5% of the total food sales, reaching hundreds of billions of dollars, but also grows at a considerable rate every year. At present, the sales of health food in the United States reach $75 billion, accounting for1/3 of food sales; In the past two years, the sales of health care products in Japan was 654.38+0.5 trillion yen, and more than 3,000 kinds of health care products were produced every year. There are more than 2,000 kinds of health foods in Europe, and the sales volume is increasing every year 17%. At present, the per capita consumption level of health care products in China is 3 1 yuan, which is only112 in Japan and117 in the United States. All these are enough to prove that the domestic health care products market has great potential that cannot be ignored. Moreover, with the strengthening of health care awareness, once the potential market is "activated", it is even hard to imagine what kind of "value" energy will be released.
The aerobics industry in China began in 1980s. Although compared with other prosperous countries, in just a few decades, with the social progress and economic development of China, the health care industry has become an independent industry. Since 1990s, global consumption has gradually increased, and the demand for health care products is very strong. The important reason for agile development is that the death rate of national students has increased and the consumption pattern has changed, which has given health care industry an opportunity. At the same time, a multi-level society needs space to temporarily develop the supply of health care products.
Although the development of health care products in China has been slow in recent ten years, after nearly ten years of development, we can see that the health care sports industry will diversify the emerging consumer groups and innovate the publicity forms in the future, so that health care products will become daily consumption.