According to official website, Life Times is a national public health newspaper sponsored by People's Daily and Global Times. Since its establishment in 2003, it has been running a newspaper with the tenet of "sticking to conscience, putting science first, spreading health, and doing good to the best", and has joined hands with more than 20 academicians, thousands of authoritative experts, more than 40 government agencies, more than 300 domestic top-three hospitals and more than 500 foreign journalists all over the world to convey authoritative knowledge of disease prevention, practical life guidance and scientific eating habits. At present, Life Times has become the mainstream media with high quality and wide influence recognized by the domestic press and health circles, and has won the trust of its partners with its exclusive planning, solid content, diligent attitude and favorable comments from the industry. Therefore, it is a national newspaper.
Since its establishment, Life Times has gradually built an all-media platform including paper media, official website, Weibo, WeChat, client, book publishing and health promotion activities. It has also been sent as cabin reading to hundreds of routes of Air China, China Southern Airlines and other 16 airlines, and won the Best Language Award for Health Science Popularization, the Most Influential Media Award and the China newspaper favored by advertisers. It has been rated as "the best-selling newspaper in China" by the State Post Bureau for five years in a row and "the top 100 newspapers in China" for four years in a row ... Scientific, authoritative and practical, Life Times will continue this reporting style as always, serving readers' health in an all-round way and being a trusted "health consultant" around the people.