The Mid-Autumn Festival is approaching, and people are reunited with the moon. Mooncakes are essential. For foodies from all walks of life, the Mid-Autumn Festival may be called "Moon Cake Festival".
As a traditional food in China, moon cakes can be traced back to the Tang Dynasty and became popular in the Ming Dynasty.
Nowadays, it has gradually developed into a product with more social attributes, so face value has become more and more important. Today, I will take stock of this year's national tide moon cakes for all kinds of foods controlled by Yan.
What is a "national tide"? National tide is "national wind+trend", which combines traditional cultural elements with modern products through creativity and is deeply loved by young people.
Forbidden City × Daoxiang Village
The Forbidden City has really changed in recent years. It sold a lot of tapes, folding fans and lipsticks and emptied the piggy banks of countless young people.
The sedate and serious old man who has been guarding the Forbidden City for 600 years has disappeared, and now he has become a fashionista.
On the representative of the cross-border national tide, the Forbidden City is called the second, and no one dares to call it the first. It's not. It's tampered with the moon cake again. Super Wenchuang IP Forbidden City teamed up with Laodaoxiang Village to launch limited-edition moon cakes with the theme of "Qiu Guang is full of poetry".
The first batch of moon cakes sold out quickly as soon as they were put on the shelves, which had to be amazing.
The creation of this moon cake is inspired by the poetry and ink of Emperor Qianlong's imperial brush painting in Qing Dynasty, with mysterious ink as the main tone. Following the traditional five-color concept, there are five colors: green, red, mysterious, yellow and white, and there are four flavors: white lotus egg yolk, brown rice matcha, Shanghai milk yellow and red wine cranberry.
The relief pattern on the cake crust specially invited Mr. Wu, the representative inheritor of Jingdezhen hand-made porcelain craft, to operate and polish it by hand.
The theme of the moon cake, "Qiu Guang is full of poems", is also very elegant, and it tastes pure and pleasant with the literati.
But here's the problem. Do you dare to eat moon cakes as dark as ink?
Liangpin Shop × Dunhuang Museum
On the Mid-Autumn Festival of 20 19, Liangpin Store and Dunhuang Museum jointly launched moon cakes with the theme of "Beautiful, Dunhuang Chaoli", and promised to donate one yuan to China Dunhuang Grottoes Protection Research Association for the protection of Dunhuang Grottoes.
"E-commerce+public welfare", this wave of fame and fortune is really convincing, and it actively responds to the national cultural policy of "protecting and supporting Dunhuang culture and protecting our national quintessence".
Specially invited more than a dozen artists from all over the country to go deep into the hinterland of Dunhuang desert and devote themselves to creating a giant relief sand painting.
The outer box is fashionable Tiffany blue, the inner box is all kinds of fancy algae wells, and the Dunhuang algae wells in the outer circle symbolize family reunion.
The corner of the gift box is also gilded with a mysterious three-eared rabbit pattern, which symbolizes past, present and future auspiciousness, which shows the design intention.
The cake body is compact and full, and it is divided into six flavors: taro mashed potatoes, Qin Xin cream yellow, Liang Qing pomelo, white lotus seeds with egg yolk, amber Longjing with dried tangerine peel and bean paste. Chaozhou moon cakes are re-made by traditional methods.
The ancient mysterious flying Dunhuang and charming nine-color deer make moon cakes more innovative.
Protect the Millennium Dunhuang and stick to one party's reunion. Do you choose the moon cakes with this design concept?
Three squirrels × four masters of literature and history
When it comes to the snack industry, how can three squirrels fall behind when good shops do things?
Inspired by the popular variety "This is Street Dance", three squirrels named this year's moon cake theme "This is Moon Cake", and the text design is similar to "This is Street Dance", which is really trendy and classical.
In the excavation of cultural connotation, three squirrels "invited" Confucius, Li Bai, Li Qingzhao and Su Shi to speak for Guofeng moon cakes. With the four talented masters of literature and history in the town, they also launched a fan vote, which was both economical and topical.
Let's say Su Shi. As a connoisseur of poetry and food, he can write several pages about Mid-Autumn Festival and moon cakes. "I wish people a long time and a thousand miles together" can be said to be a household name.
As a gourmet, Su Shi is simply authentic. His Huangzhou pork, Lingnan litchi and Hainan oysters are more famous than one.
Dongpo cake, as a cultural specialty in Hubei, seems to be a little niche. "Small cakes are like chewing the moon, with crunchiness and pulp inside." Although the term "real moon cakes" did not appear until "Liang Lumeng" in the Southern Song Dynasty, the custom of eating small moon cakes with stuffing began in the Tang and Song Dynasties.
"I'm Su Shi, a senior foodie, and I was demoted for disobedience. Although it is so miserable, it is good to have food with me. " Su Shi's contemporary remarks about people are really appropriate.
Traveling around the mountains and eating cakes, osmanthus wine is boring. "Moon cakes with stalks for girls, the old lady can eat six in one breath!" (Su Shi's proud face)
Nanjing Museum × Five Seasons Suiyuan
When you hold this gift box, the first thing you introduce is elegant, handsome, low-key and luxurious packaging.
Its inspiration comes from the "Daya Zhai" porcelain collected by Nanjing Museum, and the porcelain engraved with the word "Daya Zhai" is the special porcelain for Cixi in the late Qing Dynasty.
The whole is elegant lake green, with faint ink painting on it. The style of painting is soft and delicate, which not only combines the beauty of natural scenery, but also highlights the gorgeous atmosphere of the royal family.
The mooncake gift box restores this pattern very realistically, which makes people exclaim: it is simply a work of art!
In the middle is a greatly improved version of Wuren moon cake, hoping to convey reunion and sharing. Surrounded by moon cakes with the theme of four seasons, there are four flavors of jasmine tea, medlar, honey pumpkin and jujube paste walnut, which are both beautiful and healthy.
This can of moon cakes is so beautiful that people want to do something about "buying and giving back pearls". There are really too many beautiful ingredients.
Suzhou Museum × Ganshengyuan Old Shop
This time, Suzhou Museum will focus on "Meng" and launch moon cakes with the theme of "Peting animals and curious about crystals" in conjunction with the old brand Gan Shengyuan, which is bound to carry out the "edible cultural relics" action to the end.
Using the animal modeling redesign of the selected cultural relics in Suzhou Museum, the cultural relics of thousands of years ago are perfectly combined with the pastry technology of the old brand "Ganshengyuan" to form a group of exquisite and ingenious edible cultural relics "treasures".
Among the five kinds of cute animals, modern design elements are integrated to make the skin of moon cakes, which is smart, cute and naive.
The three-legged toad means "lucky money becomes treasure, and many children are blessed"; Deer means "long life, entering Lujiaguan"; Too few lions means "generation after generation, high officials are generous"; Double badger means "never leave, love forever"; Elephant means "peace and prosperity, Vientiane is renewed".
Is this exquisite sprouted moon cake really for people to eat?
Regarding the competition in the mooncake industry, in addition to these contests in the cultural and artistic circles, there are countless online celebrities selling mooncakes on the stuffing, and even some merchants even let go of the new online celebrity "Nezha"
"Good-looking moon cakes are the same, and interesting designs are one in a million." Combining the long tradition with the ultimate aesthetics, and integrating with the culture and aesthetics of China, the brand's gameplay is really more and more diversified.
Through the national tide element, a highly viscous relationship is established between aesthetics and consumers, which realizes the cross-border cooperation between tradition and modernity and is more intimate and lovely!