In the past 30 years, the change in people's buying new year's goods is to store goods online and offline. In addition to the traditional sales methods, the combination of online and offline has also become a new way for consumers to choose new year's goods. In the past, we used to buy new year's goods in cash. Now it's much more convenient to use WeChat and Alipay, so you don't have to change.

Ms. Qiu said. The sales staff of Yishan store told the reporter that many citizens will add our WeChat or collection online shop when they buy new year's goods here to facilitate subsequent online shopping.

Characteristics of buying new year's goods

Traditional old flavor has become a necessity. While buying new year's goods to pursue novelty and characteristics, citizens are increasingly favoring traditional culture and old flavor. Aunt Li, an old employee who has worked in a pastry workshop in the urban area for more than 6 years, told me that we have been selling traditional cakes, but judging from the consumption characteristics of citizens preparing new year's goods, the traditional old flavor has gradually returned in recent years.

In recent years, time-honored products such as glutinous rice, cake, classic bread, old-fashioned twist and mung bean cake have become more and more popular and sold better and better. Health is sought after. Another particularly obvious change in citizens' consumption of new year's goods is that they advocate health more and more. Sugar-free cakes, green vegetables, organic mushrooms, and even red wine are close to health and wellness.

Express delivery makes the new year's goods easy to come to your door. Compared with the older generation preparing fresh fruit, tobacco, alcohol and tea gifts from the twelfth lunar month, the current consumption experience and express delivery efficiency can dilute the concept of hoarding on new year's goods.