Why is Chinese fast food becoming more and more popular?
In fact, it is also a true portrayal of the current social phenomenon. Now the fast-paced life, except on the way to work, everyone goes to work every day, and the day is finally over. Counting the time spent on the way home, it is estimated that it is not too early to get home. If you wash vegetables and cook by yourself, you should also wash dishes and clean up the kitchen after dinner. It takes an hour or two, and more importantly, it takes time to buy food, and the freshness and taste of the food cannot be guaranteed.
Chinese fast food, on the other hand, saves this part of time very well, which is cheap and delicious. You can slip away after eating. Compared with cooking by yourself, it saves a lot of time and cost, and you have a lot more time to rest, so everyone naturally likes to eat Chinese fast food.
Chinese fast food has unique advantages, which are incomparable to western fast food.
Conventional western fast food is nothing more than hamburgers, pizzas, steaks and so on, while Chinese fast food has eight major cuisines: Shandong cuisine, Sichuan cuisine, Guangdong cuisine, Jiangsu cuisine, Fujian cuisine, Zhejiang cuisine, Hunan cuisine and Anhui cuisine, each with its own unique flavor.
For example, if you like spicy food, that is Hunan cuisine and Sichuan cuisine. If you like sweets, you can consider Jiangsu cuisine, while western-style restaurants are highly standardized and lack relatively monotonous taste.
In addition, there are new Chinese fast food, such as hot fishing (hot pot, mala Tang), noodles (snacks in Lamian Noodles and Shaxian), porridge and rice, which are just needed industries with very high frequency.
What is the reason why Chinese fast food is popular?
There are three reasons: in the past, some people followed the fashion and felt that eating western food had face. Now young people are more pragmatic and confident.
Secondly, people pay more attention to health preservation now, and there are many ways to fry western food, so we can choose Chinese food, such as steaming, frying and cooking … whatever we like.
Third, and most importantly, Chinese fast food has become colorful. We can choose all kinds of fresh vegetables and meat to cook, which not only balances our diet, but also avoids the single taste of western fast food. Rich in nutrition and delicious, it is naturally loved by China people.
So is it possible for catering enterprises in China to become KFC McDonald's?
We say this possibility still exists. We see that the core reason why KFC is more successful than McDonald's in China is that KFC is extremely localized. For example, Hu spicy soup was launched in Henan, and Regan Noodles was launched in Wuhan. For the current catering brands in China, on the one hand, the most important thing is to find ways to improve and innovate in various places to avoid their own culture. On the other hand, efforts should be made to standardize the whole industry with the help of various new technologies such as central kitchen. If this can be done, it is still possible for enterprises to achieve comprehensive transcendence.