Private clubs can also be called top member clubs. It originated in Europe and Britain in the17th century. At that time, British gentlemen, businessmen and nobles needed exclusive private social space, so a membership gentlemen's club was born to serve the British upper class. In order to reflect the good upbringing and elegant tradition of British gentlemen at that time and satisfy the pursuit of elegant life of British gentlemen at that time, the interior furnishings of the club were very elegant, and the antique decoration style and exquisite decoration formed the perfect internal environment of the club. The internal functions of the club mainly include study, library, tea room, dining room and recreation room. The services provided by the club mainly include: organizing social activities regularly, providing catering, bank insurance, contact and contact services for members.

The development of private clubs in China started in the 1990s, represented by four top clubs in Beijing (Beijing Club, Chang 'an Club, China Club and Beijing American Club).

Basic Information List of Some Representative Private Clubs in Chinese mainland

club

Name: Opening Time: Investor's Building Area (m2)

Beijing American Club In 2000, Beijing American Club Co., Ltd./China Resources Group had more than 5,000 people from American enterprises and institutions and enterprises related to the United States, most of whom were members of the top 500 enterprises in Chinese mainland.

Beijing Club 1994 10 CITIC Group 4300 is dominated by domestic and foreign business people, mostly presidents of large domestic and foreign companies. Because it is close to the embassy district, it attracts the participation of embassy staff from many countries.

China Club 65438+September 0996 Hong Kong businessman Deng Yongqiang and other members of Beijing Tourism Group 10000 are mostly celebrities from all over the world, including politicians, famous entrepreneurs, artists and executives from foreign companies.

Chang 'an Club 1996 8000 Ms. Chen Lihua, Senior Manager of well-known international and domestic enterprises; In addition, more than 140 embassy staff members joined the club.

Yongfu Hui April 2004 Wang Shanghai Xianqiangfang Enterprise Development Co., Ltd. 2000 consuls, entrepreneurs, financiers, designers, artists and movie stars from all over the world.

Bankers' Club 200 1 Shanghai Pudong International Finance Building 13000 Financial people and building residents, as well as financial and securities people near Lujiazui.

Xintiandi 1 No.2001Ryan Group 500 has no membership card and no membership fee is required.

Xijiao Manor International Club 2004 Xijiao Manor Real Estate Co., Ltd. 104000 Xijiao Manor Villa Owner, currently the largest private club in China.

In 2004, Tang Dasheng invested 6,000 entrepreneurs, senior white-collar workers, literary fashionistas and foreigners.

2. Functional analysis of private clubs

Judging from the development of existing private clubs, existing private clubs mainly cover four functions: lobby and front desk reception function, catering and banquet function, conference function and leisure and entertainment function. These include:

The reception functions of lobby and front desk mainly include the functions of receiving guests and providing business processing services for guests;

The functions of catering banquet mainly include bars, Chinese and western restaurants, multi-function halls and independent single rooms. The bar provides social places, informal meetings and gathering places, cocktail parties and business fast food services for guests;

Chinese and western restaurants provide guests with various special foods and various banquet venues, including multi-function halls and independent single rooms;

The service provided by that recreation cent include sports and fitness services, indoor ball games, sauna massage, spa beauty, film and television appreciation service, antique art appreciation, red wine and cigars appreciation, etc.

Function list of some representative private clubs at home and abroad

Zhiming club

Club function Chicago Metropolitan Club Capital Club Chang 'an Club

Receiving guests in the lobby and front desk, guests staying for a short time, providing drinks and business processing to receive guests, newspaper browsing, 360-degree landscape, business processing to receive guests, guests staying for a short time, providing drinks and business processing.

The club bar can accommodate 70 people for business meetings, cocktail parties, business fast food, wine socializing, informal meetings, cocktail parties and buffet lunches. Can be used for social meetings and business fast food.

Chinese and western restaurants are divided into formal and informal restaurants, and there is also a restaurant that specializes in cooking dishes from all over the world. Chinese and Western restaurants and Scottish chefs in Hong Kong offer Cantonese cuisine and specialties from all over China, Japanese Bridge Restaurant and European Ballroom.

Multi-function hall provides venues for various business meetings, advanced audio-visual equipment, concert hall, library, conference room, Beijing hall and so on. It can also hold a dinner for 50 people.

Separate rooms can provide private restaurants, hold banquets and activities of various sizes such as private parties and weddings, and other VIP rooms such as breakfast forums, cocktail parties and keynote speeches (1 1 VIP rooms with different specifications) for members to use as guest rooms and cocktail parties.

The recreation center provides personal coaching services, formulates various fitness plans and massage physiotherapy, and also provides drinks and sells fitness products, such as indoor swimming pool, six-lane bowling alley, squash/tennis court, billiard hall, table tennis table, gymnasium and audio room, swimming pool, squash court, healthy dance room, fitness bar, sauna room, sports specialty store, massage room, spa and beauty treatment.

3. The development direction of private clubs

At present, the service chain provided by private clubs is relatively short, mainly for catering, meeting, leisure and entertainment, and these three functions are more reflected in providing services for members' daily life and social interaction, which is only a small part of the working life of high-end people. In the future, the services of private clubs will be extended to both service breadth and service depth on the existing basis.

First of all, the function of the club is more perfect, which increases the space for members to integrate their work and life (defined as a 24-hour private office in this paper). The function is office+reception room+bed, which can be used as the second or even third office space for members besides the fixed office. This space can be used not only for temporary office work, but also for meeting people, resting and calmly thinking about major decisions. And this space has the warmth of home, but it is not as casual as home. There is formality in the office, but there is no seriousness in the office; Compared with the hotel room, it is not as stiff and cold as the hotel room.

Secondly, provide personalized butler service for members. In addition to the space function of the clubhouse, it also provides personalized butler service for members and becomes a special assistant for members. For example, you can formulate and arrange the whole travel services such as studying abroad plan, airport green channel service, and special car transfer service; Arrange banquet and banquet-related dishes according to guests' preferences, requirements and tastes; Handle some thorny issues for members, such as booking rooms in the most luxurious resort hotel in the world, arranging personalized anniversary celebrations and meeting important people.

Third, management companies that can provide global chain network services will be welcomed. Economic globalization has accelerated the development of international commerce, trade, travel and tourism and even the global economy. This requires private clubs to have all the ability to provide global personalized services to their members on a global scale, and management companies with chain networks around the world have obvious advantages in providing global personalized services to their members.