10 various marketing methods, in the workplace, a lot of work is related to marketing. Marketing strategy is that enterprises take customer demand as the starting point and obtain information of customer demand and purchasing power according to experience. Let's take a look at 10 marketing methods and related materials.
10 marketing means 1 1, interest temptation
This marketing technique is common, usually by giving gifts to attract customers.
There is also a way of giving away, that is, giving away electronic products. This thing not only does not need freight or cost, but also caters to customers, which is more advantageous than the common way of giving gifts.
For example, if a seller sells whole grains, he will send some electronic porridge recipes to customers, and the effect will be better. Or send some low-priced electronic products such as video website members.
Welfare is not only red envelopes, coupons, gifts, but also various other things. You should have divergent thinking and fully imagine what your product can deliver, which is low in cost and can make customers like it.
2. Digital display
This is the most effective marketing method, and it is also a common method used by many Tmall stores. You can promote sales or publicity on the main map, or fiddle with the data on the details page. Digital display is the most convincing.
3. Emotional rendering
For example, couples, mom's clothes and small gifts can all play like this. This kind of marketing means sells not products, but feelings, which is a very clever means.
4. Ideal description
You should find out the purpose of customers buying products in your store. Some sellers buy such products in order to solve some of their own problems and bring a better life experience. In other words, it satisfies their ideal experience. This marketing method is very effective in beauty products, especially slimming, beauty and whitening products.
5. Threatening expression
Many shops, especially those selling masks, household water purifiers, air purifiers and other products, are using this marketing method to make buyers feel psychologically dependent on the products and naturally want to buy them.
6. Exclusive products
If you create your own brand, especially clothing category, you can also use this marketing method to tell customers that your products are not available in the market, and you will never hit your shirt when you wear them. Because many buyers actually hate explosions and don't want to wear the same clothes and use the same things as others. And this way caters to their psychology very well.
7. Event borrowing ability
Some time ago, it coincided with the World Cup, so many shops and related products with the decoration style of the World Cup are very popular, and such products are also very popular.
8. Contrast strategy
It is really convincing to make a comparison chart in Taobao. Remember to code the name of your opponent's shop when making a comparison chart to avoid violating the rules.
9. Atmosphere rendering
Grab customers' eyes through some exaggerated pictures and attract their desire to click. Pictures must be close to product features, so that customers will click on them at first sight.
10, celebrity effect
This is a very effective marketing method, which can greatly attract the attention of fans and make it easier to buy the same products as their favorite stars or celebrities.
Lianxun's marketing methods are far more than these. I just want to give you an idea. If you can think of more creative marketing methods, you will definitely surpass your peers!
10 marketing mode 2 1: search engine marketing (SEM)
Search engine marketing (SEM) includes seven promotion forms: search engine landing, fixed ranking, real name online, bidding ranking, keyword advertising, effective call charging and search engine optimization (SEO).
2. Email marketing
E-mail marketing has the characteristics of wide range, high efficiency, low cost, strong pertinence, high feedback rate, wide application range and simple operation, so e-mail marketing is an enduring marketing method. However, spam can easily arouse customers' disgust, so we must carefully consider and choose the right customer base when conducting e-mail marketing.
3. Database marketing
Many western developed countries are using database marketing, but now more and more domestic enterprises are paying attention to it, including small and medium-sized websites, which can help users cultivate their loyalty and establish good relations with users. Database marketing is a form of advertising, which can not only test as accurately as doing experiments, but also provide analysis results.
4. Information release
Because there are many websites that can publish information, many network promotion specialists in the company will use a batch publishing tool, such as logging in Indiana Jones software, which leads to most classified information networks being full of junk information. Information release is a basic function of network marketing, and it is also a practical operation means. B2B platform is a popular promotion platform for small and medium-sized enterprises, such as Alibaba, HC, Zhongsou, Taobao and Paipai.
5. Instant messaging marketing
I have to say QQ in China. "Rain Forest Wood Wind" is one of the classic cases promoted by QQ emoticons. We can often see some funny expressions with their websites on them. I think many friends have seen similar expressions, which is one of the promotion methods adopted by many websites. QQ promotion is simply to add a lot of funny expressions to your website.
Of course, in addition to the QQ emoticon promotion mentioned above, there is also online communication. When chatting with netizens, you can subtly promote your own products, not just websites. In fact, there are many websites promoted by QQ group.
6. Wireless marketing
The mobile commerce service launched by China Mobile, the wireless commerce initiated by Alibaba and Intel, the wireless LAN experiment in Japanese bookstores, and the wireless Internet service provided by Starbucks Coffee all belong to the category of wireless marketing. Wireless marketing, also known as mobile interactive marketing or mobile marketing, is a way involving both wireless communication and marketing. Is a mobile phone as the main communication platform of the media.
7. Integrated marketing
Simply put, integrated marketing is to integrate various online marketing methods and provide the best online marketing scheme for enterprises. For example, many studio websites have various through-train services such as website construction, search engine optimization, bidding advertising, blog promotion and BBS promotion.
The purpose of integrated marketing is to establish, maintain and spread brands, strengthen the relationship between enterprises and customers, and plan, implement and supervise brands.
8. Question and answer marketing
Question and answer marketing has become knowledge marketing, such as Baidu knows, Yahoo knows, Sina loves to ask, Tianya asks, Tencent asks and so on. This method is commonly used in website promotion, among which Tianya Ask and Yahoo know that it is the easiest way to pass, and almost no audit is needed.
The common methods of Q&A promotion are: changing ID vest frequently, asking yourself and answering yourself (there need to be a large number of accounts here), paying attention to related questions and answering them actively. The last method is to let others answer their own questions, because they can also bring links to their own questions.
9. Viral marketing
Kaixin.com took the most traditional viral marketing of SNS website to the extreme: MSN users are mainly white-collar workers. Through the cooperation with MSN, Kaixin.com obtained the user data of MSN. After users register in Kaixin.com, MSN will automatically send an invitation link to their MSN friends.
Sometimes, MSN users will receive dozens of links in one day, inviting them to enter Kaixin.com until MSN users finally register. Once registered, it will automatically become the next propagation node. Relying on this explosive viral marketing model, the number of users in Kaixin.com has increased geometrically in just a few months.
Talking about this marketing and that marketing is always inseparable from the viral marketing method, which is also mentioned in many textbooks, but why is this method difficult to implement? Perhaps, many network marketing experts have been handy, just keeping it secret. Just like SEO, it has made achievements, but it is afraid to show people.
10: Personalized Marketing
Personalized marketing is tailor-made, making personalized products according to the differentiated requirements of different users, and putting people's attention at the center.
10 Marketing Mode 3 Community Marketing:
At present, the vast majority of people in the city have formed a community-based lifestyle according to their own life format, and "community marketing" was born under such a big environment and background; In the city, dotted communities have great potential. Therefore, "community marketing" is gradually regarded as a brand-new distribution method by some enterprises, and more and more enterprises pay attention to it.
Event marketing:
The so-called event marketing means that enterprises attract the interest and attention of the media, social groups and consumers by planning, organizing and using people or events with news value, social influence and celebrity effect, so as to improve the visibility and reputation of enterprises or products and establish a good brand image.
And ultimately promote the sale of products or services. In recent years, this marketing method has become a popular means of public relations communication and marketing at home and abroad because of its wide audience, strong suddenness, maximizing and optimizing the dissemination of information in a short time and saving a lot of publicity costs for enterprises.
Weibo Marketing:
Blog marketing is a marketing activity that contacts bloggers and visitors through blog websites or blog forums, and uses bloggers' personal knowledge, interests and life experiences to spread commodity information. Weibo marketing is a new network marketing method, because with the fiery heat of Weibo; You can make use of your daily updates in Weibo to communicate with you, or you can have interesting topics, so that you can achieve the purpose of marketing. This way is the new marketing in Weibo.
Social network marketing:
SNS, the full name of Social Networking Services, namely social networking services, refers to the internet application services aimed at helping people build social networking sites. SNS marketing is a kind of marketing based on the six-dimensional theory and using the sharing function of SNS website. Let the products be known to more people through the way of virus transmission.
Network news:
Network news marketing, also known as network soft text marketing, is different from the general marketing method based on product function introduction. It is a new marketing method that uses the advanced methods of brand promotion of domestic and foreign enterprises, integrates the superior resources of many domestic websites, and spreads the relevant information of enterprises, brands, people, products and activities to the public in a timely, comprehensive, effective and economical way by means of news reports.
EDM marketing:
EDM (direct email marketing) means: email marketing, email marketing. E-mail marketing is a kind of network marketing means to deliver value information to target users through e-mail on the premise of users' prior permission. E-mail marketing has three basic elements: user permission, e-mail delivering information, and information being valuable to users. None of these three factors can be called effective e-mail marketing.
Q&A Community Marketing:
Question-and-answer marketing is a new marketing method of SEMTIME interactive marketing, and it is also one of the online marketing methods created by interactive marketing among third-party word of mouth. Marketing method can not only interact with potential consumers, but also implant commercial advertisements, which is one of the good marketing methods of brand word-of-mouth and SEMTIME interactive marketing. Abide by the rules of asking or answering questions on Q&A websites (Baidu, Tianya, Aiwen, etc.). ). Then skillfully use the soft text to implant your product word-of-mouth and service word-of-mouth into the question and answer to achieve the effect of third-party word-of-mouth.
Viral marketing:
Viral marketing (also known as viral marketing) is a common online marketing method, which is often used for website promotion and brand promotion. Viral marketing uses the principle of word-of-mouth communication among users. On the Internet, this "word-of-mouth communication" is more convenient and can spread like a virus, so viral marketing has become an efficient way of information dissemination. Moreover, since this communication is spontaneous between users,
Circle marketing:
Mainly through IM marketing. IM can be divided into several categories: QQ marketing, MSN marketing, Baidu Hi, Yahoo Connect and so on. IM marketing refers to a sales method that marketers use the existing network communication tools to realize timely and real-time information exchange and receiving and sending, thus generating benefits.
Media marketing:
Self-media is a way for the general public to understand how to provide and share their own facts and news after being strengthened by digital technology and connected with the global knowledge system. Private, non-governmental, generalized and autonomous communicators, the floorboard of new media that transmit normative and non-normative information to unspecified majority or specific individuals through modern electronic means.