This is a good question. How to be a good operation director can be analyzed from what ability the operation director should have.
Operation is the planning, organization, implementation and control of the operation process, and it is the general name of all kinds of management work closely related to product production and service creation. From another perspective, operation management can also refer to the management of designing, operating, evaluating and improving the system that produces and provides the company's main products and services. This is the operation concept given by Baidu Encyclopedia. After doing Taobao for so many years, I sum up what operation is, which can be simply summarized as "control" and "management and control" in the production process.
Communication ability
As a senior operator, you must first have strong communication skills. The first thing to do is for the boss of the enterprise to have his own ideological system, talk to the boss about strategy in an all-round way, focus on breakthroughs, and persuade the boss to match the corresponding resources according to his short-,medium-and long-term plans.
Product planning ability
As the brain of the store, we should have unique product analysis ability, keen market sense, analyze customer data, combine our own advantages, plan a reasonable product structure and create our own brand store style.
Marketing promotion ability
Be responsible for the results, have corresponding promotion and drainage plans for the set goals, be proficient in various promotion channels, and clearly know the promotion means and promotion strategies needed at different stages. Be able to comprehensively arrange large-scale platform activities and store activities, reasonably control resources, and ensure the effective achievement of goals.
Customer operation ability
Customers are the foundation of the store's survival, and there are corresponding maintenance measures for the hierarchical management of customers. Know who your potential customers are, and make targeted preparations from product structure layout to product shooting scheme. The selected products meet the needs of the audience, and the shooting scheme highlights the customer style. Make a systematic customer maintenance plan, know how to spread with customers, and make every customer a traffic portal.
Data analysis ability
Operation is inseparable from the support of data. As a senior operator, the data analysis ability of the store should be strong enough, because our operation planning is based on data. In order to analyze the internal relationship from the data table image, every data change in the store should know the reasons that may lead to it, and even analyze the upcoming situation. This embodies the core point of operation. In the control stage, the operation plan is revised and verified through data analysis.
Team management ability
There is no perfect individual, only a perfect team, and the completion of the store operation plan can only be achieved by the strength of one team. The literal meaning of "team" can be understood as that the speaker should be eloquent and the listener should have ears. Top management should lead everyone to set up the same ideal goal, so that the team can unify their thinking and share weal and woe. Let team members see both immediate interests and long-term interests, and guide team members to form a unified team values.
Operational planning ability
This is a trump card of operation, and the strength of operation planning ability determines how far the team goes. There is a good saying, don't use tactical diligence to cover up strategic laziness. It's not that diligence is useless, but what you call diligence is useless without a clear strategy. In this society, knowing what to do is much more important than knowing how to do it, which is also the root cause that many hard-working operators don't understand. Why do those who seem not to work get high salaries and work hard but get less than others? Don't be surprised, because you have worked so hard, you have never figured out what is more important.