First of all, it's all about bonus hunter.
As we all know, during the Double Eleven period, many platforms have full reduction activities, and they must be fully bought to get coupons from merchants. Many people actually don't want to buy so many things, but in order to reduce the price of the goods they buy with coupons, they have to make up the bill, and the things they make up are the things they don't want to buy. Because they can't get a refund on the day of the Double Eleven, they can only get a refund in the early morning of the next day. So to put it bluntly, you will see a lot of zero refund forms.
Second, irrational consumption behavior.
Many people choose a lot of things in the shopping cart and completely lose their minds when buying them. It's a pity that they don't buy when they see that everything at a discount is so cheap. They began to buy like crazy, and gradually became sober after buying. Why did they spend so much money and return things, so they started to return them at zero.
Third, the brushing behavior.
In order to be on the list, many businesses find people to brush their own bills. After the double eleven, they will return the order again, and they have nothing to lose.
I believe that? Is the refund after zero more than the order quantity? Just spitting. After all, only a few businesses have encountered such problems, and most businesses should still be very profitable.