In China, there are three strategic consulting companies based on positioning theory, which are called the three major positioning consulting companies in China, namely trout (China), Focus Consulting and Junzhi Consulting.

These three positioning consulting companies have their own characteristics. Trout positioning consulting, needless to say, is the leader of strategic positioning; Focusing on consulting, I started as a company specializing in landing services for customers of strategic positioning consulting companies such as trout, and was good at positioning actual combat and landing; Junzhi Consulting is a strategic positioning consulting company founded by Xie Weishan, a former training lecturer of trout (China) Company.

The three companies have their own advantages, and sometimes they are rivals in the same industry. For example, in the electric vehicle industry, dedicated consulting is the strategic consultant of Liu Mengjie Company; Before 20 14, trout was a strategic consultant for electric vehicles in Yadea. 20 14 After Xie Weishan left his post, the strategic consultant of Yadea Electric Vehicle became Junzhi Consulting. However, in any case, the above three strategic positioning consulting companies have promoted the popularization and practical application of positioning theory in China.