Scorpion wine is made from Mengshan Scorpion and a variety of Chinese herbal medicines, using Mengshan mineral water and five grains technology. It is a national health patent product, carefully brewed according to GMP high standard production conditions.
Scorpion wine is golden and amber in color, elegant in aroma, palatable in medicinal taste, mellow, sweet and soft, and has a long aftertaste. Regular drinking will be full of energy, enhance immunity, effectively eliminate rheumatism and eliminate toxins.
Market segmentation and differentiation of scorpion wine
● packaging: scorpion and unified VI are given inside.
In order to highlight the "real material" of health wine, scorpion wine is the first in the industry, and the main raw material-scorpion is presented in the finished wine. Eye-catching "scorpion" font, scorpion logo and symbol graphics have applied for trademarks and appearance patents, so that you have no worries in the market.
● Function: immunity, physical fitness, dampness and detoxification.
When the national wine health wine is "aphrodisiac", scorpion wine has chosen a new path. "Immunity and strengthening the body" is to expand the consumption crowd, make healthy people drink more and better, and become daily health wine; "Eliminating dampness and detoxifying" focuses on eliminating rheumatism market segments and seizing the huge market of nearly 100 million people.
● Communication: efficiency-oriented, never exaggerated.
Most health wines only use vague concepts and lack functional subdivision when promoting their efficacy. When advocating the theme of "one cup a day, full of energy", scorpion wine further highlights the differentiated effect of "eliminating dampness and detoxifying". On the basis of seeking truth from facts, the specific efficacy of drinking scorpion wine is elaborated in detail through soft articles, TV special topics and soft science manuals, so as to guide consumption in a way of "moistening things and being silent".
● Ingredients: scorpion, rare and precious.
Scorpion wine is the first health wine made from traditional scorpions in China. On the basis of consumers' recognition of the function of scorpions, the rarity and preciousness of scorpions are further highlighted, thus increasing the added value of products.
● Ingredients: Multi-flavor traditional Chinese medicine, patented formula.
Scorpion wine is made of scorpion as the main raw material, supplemented by many Chinese herbal medicines such as Northeast Ginseng and Ningxia Lycium barbarum. The formula has obvious effect and obtained the patent of China.
● Base wine: Mengshan mineral spring, brewed with five grains.
A good health wine is not only good in formula, but also good in wine. Scorpion wine is brewed with natural mineral water from Mengshan Mountain, the second peak in Shandong Province, and is known as the "natural oxygen bar". It is carefully brewed by grain technology and is suitable for long-term drinking.