Direct selling refers to the distribution mode in which direct selling enterprises recruit direct sellers, who directly sell products to final consumers outside the fixed business premises.

According to the categories of direct selling products and production guidelines issued by the Ministry of Commerce, direct selling products include cosmetics, cleaning products, health food, health care equipment, small kitchen utensils and household appliances.

The World Direct Selling Association defines the concept of direct selling as follows: Direct selling refers to the direct introduction of products and services to consumers and the marketing of consumer goods by independent marketers in places other than fixed retail stores (such as personal residences, workplaces or other places) in a face-to-face manner.

Wen Yi Yemei Petunia is a skin care center that sells cosmetics and beauty services. It belongs to a direct seller who sells products directly to consumers in a fixed business place. It's direct sales,