How much does it cost to invest in a nursing home? Analysis of operating cost of private nursing homes
2065438+August 26th, 2007 Source: How much does it cost to invest in a nursing home?
Different positioning of nursing homes for customers will lead to different charging standards and different fees. This paper takes Shenyang Auspicious Apartment for the Aged as an example, and makes a break-even analysis through its real data.
Lease and reform nursing homes
There are generally two ways to build private nursing homes: renting houses and buying land to build new ones. Some rented and rebuilt nursing homes have been put into operation after simple transformation by using the abandoned office buildings, factories, classrooms and other idle properties left after the school moved. The other part is renting a new house for decoration. Due to the limited area, most of these nursing homes are small in scale. The nature of property rights restricts the development of nursing homes.
Profit and loss balance analysis of private nursing homes
If the number of beds is 100, and each bed is 20 square meters according to the regulations, the construction area is 2000 square meters. According to the current market price, the construction cost is 2,600 yuan per square meter and 5.2 million yuan. Therefore, the initial total investment is12.7 million yuan, and the average cost per bed is12.7 million yuan;
The huge market potential should be the link for the vigorous development of private pension institutions, and the operating cost is one of the conditions for the development of private pension institutions. At present, the utilization rate of beds in private pension institutions in our city is above 80%, accounting for about 60% of the total number of institutions; More than 60% of the beds have a utilization rate slightly higher than 70%. There are nearly 20 old-age care institutions with bed utilization rate less than 50%. There are many reasons for this dilemma, such as the geographical gap of institutions, management level, the grade of hardware facilities and so on. Operating cost is a necessary condition for the development of private pension institutions. This paper attempts to analyze the operating costs of private pension institutions in combination with the situation in Shenyang.
The nursing home is facing closure because the owner does not renew the lease, and 90 elderly people will be divided.
(3) heating costs, fixed costs.
Land cost: 150 (ten thousand yuan) ×5 (mu) =750 (ten thousand yuan)
What is the solution to the dilemma of combining medical care with nursing care? Miscellaneous talk in medical field
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Since 2065438+July 2005, Yuexiu police have received reports from victims, claiming that Guangzhou Qunx Respect for the Elderly Investment Co., Ltd. used the development and operation of nursing home business as bait to obtain 24% annual return to defraud huge investment funds. According to the account of the victim Xiao, on June 20 13, 10, he received a leaflet distributed by the salesman of Guangzhou Qunx Zun Lao Investment Co., Ltd. and participated in the free travel activities organized by the company.
The project is located in the suburbs, covering an area of 5,000 square meters, with 200 beds. At the beginning, it was a mid-range pension enterprise that provided all-round medical services to the society. Recruiting medical staff with professional knowledge and training laid-off workers to do some simple nursing will help laid-off workers find jobs on the one hand and reduce costs on the other. Carry out publicity activities to attract customers who need our services in society and encourage young students to actively participate in activities of respecting and caring for the elderly.
(6) Employee's salary. The staff of nursing homes can be divided into three categories: managers, chefs, sanitation and cleaning personnel, and nursing workers. Among them, the wages of managers, chefs and sanitation workers are fixed costs, while the wages of nursing workers are variable costs.
1. The risk of accidental injury is high, but the risk management and control ability of pension institutions is generally weak.
There are many factors that affect the cost of nursing homes, such as location, scale and service standards. Based on the needs of decision-making and the theory of cost-behavior analysis, this paper analyzes the general cost of nursing homes, and divides the cost into fixed cost and variable cost according to the relationship with the number of residents. The annual expenses mainly include:
China has entered an aging society, and the issue of providing for the aged is the focus of global attention. The "silver hair economy" presents unlimited business opportunities, and the aged care service is undoubtedly one of the highlights. So, what is the prospect of investing in nursing homes? At present, the elderly population in China has exceeded 65.438+0.7 billion. By 2020, the elderly population in China will reach 248 million, and the aging level will reach 654.38+0.7 1.7%. By 2050, the total number of elderly people in China will exceed 400 million and the aging level will exceed 30%. 20 17 investment analysis of nursing home industry. Population experts predict that around 2035, the proportion of the elderly over 65 in China will rise to 20% of the total population. The expanding elderly population makes the business opportunities of "silver hair economy" increasingly prominent. According to the data provided by the National Working Committee on Ageing, the annual consumption demand of China's elderly market is 600 billion yuan, and it is expected to reach 1 trillion yuan by 20 10.
At the same time, according to the author's investigation on the operation of Dadong District 19 Nursing Home, the operation data are as follows:
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Nursing home fees vary, private fees are flexible, and the threshold for admission is high.
The price is too expensive and the loss is fast. It is difficult for private nursing homes to love local doctors in Beijing.
20 16 dongguan nursing home charging price beds in private pension institutions
From June 5438 to October 2008 10, the nursing home passed the acceptance and was officially opened to the public. This apartment for the elderly named Zhao Qianhong Feng has a building area of 3,000 square meters and has 120 beds. Equipped with TV, water heater, air conditioning and other equipment.
If a new nursing home is built in the second ring road, the cost of the same 5 mu of land will increase to more than 6.5438+0.5 million. According to 100 beds, the average cost is 202,000 yuan. The average cost of 200 beds is 6.5438+0.27 million yuan; The average cost of 300 beds is 6.5438+0.53 million yuan; The average number of 400 beds is 6.5438+0.79 million yuan.
Analysis on Operation Data of Private Nursing Home
(5) The catering expenses of the check-in personnel only include the procurement expenses other than the labor costs of water, electricity and gas, such as the expenses incurred in purchasing rice, flour, grain, oil and vegetables. Nursing homes generally control this expenditure according to certain standards, for example, some nursing homes are 400 yuan/person/month.
(1) Costs incurred due to the use of buildings such as houses: If the houses used by nursing homes are owned, the cost is the annual depreciation of buildings; If the house used in the nursing home is rented, the cost is the annual rent. Whether it is owned or rented, it is a fixed cost. The depreciation of the old-age equipment attached to the house is also included in this project.
For example, there are 300 beds with a construction area of 6,000 square meters, and the construction cost is/kloc-0.5 million yuan, that is, the total investment is 23 10 million yuan, and the average cost per bed is 77,000 yuan.
If there are 400 beds, the construction area is 8,000 square meters, and the construction cost is 20.8 million yuan, that is, the total investment is 28.3 million yuan, and the average cost per bed is 70,700 yuan.
Nursing homes mainly recruit low-income people, with 60 beds, all at different levels. The fees charged to residents are mainly related to the level of care, and the heating fee is charged separately by 500 yuan per person per year.
At present, Cuncao Chunhui Nursing Home has beds 100, and the charge is generally 2000 ~ 2500 yuan/month. The annual rental expenditure of the hospital is 6,543,800 yuan. This 6,543,800 yuan is spread on each bed, which is the annual rental cost of 6,543,800 yuan per bed. On a monthly basis, the cost of each bed is above that of 800 yuan.
Perhaps Beijing is a microcosm of the operation status of the national pension institutions, or it may be an exception to Beijing, but it is undeniable that every pension institution is quietly making efforts for the domestic pension cause. They're great. As a latecomer, we should know the real situation of the industry, make no mistakes in the lessons learned, keep a calm mind, straighten out the profit expectation and think about the exit mechanism in order to go further! ! !
At present, the relatively common wealth management products on the market can be seen from the time when the corresponding principal doubles after investment:
(2) Maintenance expenses: expenses incurred in maintaining houses and equipment, fixed expenses.
The income of private nursing homes is mainly operating income and subsidy income. Among them, the operating income is related to the market positioning of nursing homes, mainly including nursing fees, bed fees, meals and so on. According to different levels of care, the fees for health care, semi-self-care (referral), non-self-care (referral) and special care are also different. From the survey results, private nursing homes are mainly for low-and middle-income customers, and few people are entitled to special care, but there are many people who are health care, semi-self-care, and can't take care of themselves at all. Fees charged by a nursing home to middle-income residents (excluding heating fees, each resident needs to pay heating fees according to 500 yuan in heating season): monthly fee for health care residents 1 0,000-1,500 yuan; Semi-self-care check-in personnel charge 1400-2000 yuan per person per month; People who can't take care of themselves at all charge 1700-2400 yuan per person per month; There are fewer people staying in special care, and the stay period is unstable. The charging standard is often determined according to the actual situation. Fees for low-income residents' nursing homes (Shenyang Jixiang Apartment for the Aged): the monthly fee for health care residents is about 1 150 yuan; Semi-self-care residents charge about 1450 yuan per person per month; People who can't take care of themselves at all charge about 1700 yuan per person per month. Subsidy income is mainly subsidized by the government. For example, the subsidy standard for private nursing homes in Dadong District is 2,000 yuan per bed per year, with continuous subsidies for two years.
Compared with renting nursing homes, self-built nursing homes are more stable, but the input cost is relatively high, which is also the main reason for the difficulties in the operation of private nursing homes. With the increase of land and construction costs year by year, the investment in new nursing homes is increasing.
(4) Variable costs such as water, electricity and gas can be regarded as fixed costs because of their small proportion in the total cost.