202 1 analysis of the prospect of hot jobs in the beauty industry, the beauty industry has developed vigorously recently, and the career development of beauticians has adopted a step-by-step leap. Different positions in each step have different quality requirements, salary and treatment, and different career value-added potential. Let's take you to analyze the hot job prospects of 202 1 beauty industry.
Analysis of job prospects in the beauty industry 1 beautician-the best working age: 18 ~ 28 years old.
Comprehensive quality: A beautician (bodybuilder/health care technician/aromatherapist/beauty therapist) is the basic element of beauty salons, and it is also the key position with the greatest demand in major beauty salons. Taking beauticians as an example, they are generally divided into technical beauticians and sales beauticians according to their majors. The occupation of junior beautician focuses on the practical operation ability and execution ability of basic skin care; Intermediate beauticians emphasize the ability to analyze and judge all kinds of normal skin and problem skin, formulate and implement nursing plans; Senior beauticians focus on emerging skin care projects and body parts such as aromatherapy.
The salary level of beauticians: It varies according to different regions, working years, professional qualifications, educational background and technical ability. Generally speaking, the income of beauticians is basic salary plus commission (or bonus). The income of junior beauticians is generally around 800- 1200 yuan; The income of intermediate beauticians is generally around 1200-2500 yuan; Senior beauticians generally earn more than 2500 yuan.
Case 1- Zhang Li [22 years old, junior beautician]
Zhang Li is full of confidence in himself. Before going to work in Weiwei Beauty Salon in Kyoto, she had studied nursing in a middle school affiliated to a medical college for three years. Because I can't meet the academic requirements of the hospital and like beauty very much, I naturally chose the beauty industry. She feels that the professional requirements of junior beauticians are not as low as people think. Beauticians have the most contact with customers, and to be able to answer every question raised by customers in time and accurately requires beauticians to have professional knowledge, adaptability and understanding, especially psychological knowledge.
Zhang Li's goal for himself is: front desk (that is, technical guidance) → beauty consultant → opening his own shop. She said that through hard work, learning more knowledge, accumulating more experience and learning from each other's strengths, she can finally open her own store, although this goal is still far away.
Case 2-Quiet [24-year-old, intermediate beautician]
Before becoming a beautician, Jingning worked as a sales girl in a real estate company. She thinks that intermediate beauticians learn much more than junior beauticians. In addition to basic beauty knowledge, product knowledge and nutrition such as beauty diet, psychology is also very important, because only a healthy attitude can be reflected in the face. I have a lot to learn, but what I have is far from enough. At present, it is a state of learning. My vision for the future is to make the store's performance better through the efforts of myself and other employees. In addition, through further study, I hope to have a better development space.
Case 3-Yang Zhen [27 years old, senior beautician]
In Yang Zhen's eyes, all women love beauty. When she chose the beauty industry, she just wanted to give full play to her hobbies. Therefore, she has worked for six years and will continue her beauty career-beautifying herself and others. As a senior beautician, she has high demands on herself. In addition to medical, skin structure, communication skills, psychology and other professional skills that must be mastered, as a supervisor, she dare not treat management lightly. Yang Zhen believes that as a beauty guide, only by making customers feel that beauticians are the most professional and authoritative people can they safely hand themselves over to beauty salons. My medical knowledge needs to be strengthened, and my beauty technology is changing with each passing day. My ideas and knowledge must be quite extensive. So she said that she would continue to study and enrich herself through continuous study.
Career development planning suggestion: For beauticians, the ultimate goal is to open a beauty salon. It is suggested to develop to senior beauty technicians and beauty consultants in the early stage; Later, you can go out of the beauty salon and serve as a beauty tutor or a lecturer at a beauty school; When experience and capital have accumulated to a certain extent, you can prepare to open your own shop.
Beauty consultant-the best working age: 20 ~ 28 years old
Comprehensive quality:
Excellent professional knowledge, technical skills in place, skilled instrument operation; Can carry out correct nursing guidance according to the characteristics of customers; Strong sense of service, strong language skills, good at communicating with customers and understanding customer needs.
Beauty consultants belong to the business of beauty salons, and some beauty salon managers also serve as beauty consultants. In the operation of beauty salons, the role of beauty consultants usually runs through the whole process of serving customers. First, the beauty consultant introduces customers into the store, and then recommends them to the right beautician. Finally, the beauty consultant still handles some aftermath of this service.
An excellent beauty consultant must first have excellent professional knowledge and skills, have a comprehensive understanding of various products of his own brand, and be able to introduce products to consumers in detail. Secondly, an excellent beauty consultant should also have a good personality charm. "Doing things is being a man". In order to win the trust of customers, beauty consultants must be "sincere-oriented", impress customers with honest work attitude and good personality charm, and make friends with customers without fraud or exaggeration.
Finally, an excellent beauty consultant should have good personal qualities and communication skills. Can contact and communicate with different customer groups, adapt to the consumption habits of different customer groups, and reach agreement with them on feelings and interests, so as to realize the cooperation between the two sides.
Salary level of beauty consultant: it varies according to the region, work experience, education and work performance, with an average monthly salary of about1500 ~ 2,500 yuan.
Suggestions on career development planning:
As a beauty consultant, it is very important to have professional knowledge and communication skills with customers. When a beauty consultant has accumulated a lot of experience and ability in this field, you can consider opening a beauty salon yourself.
Because beauty consultants pay special attention to communication skills and service quality, they can give full play to their advantages in the future development, and they can also develop in the direction of beauty instructors and lecturers. If you have first-class eloquence and practical market experience, you can also work hard in the direction of beauty trainers. Excellent beauty consultants, beauty instructors and beauty lecturers have a kind of * * * communication ability, that is, first-class eloquence communication ability. But at the same time, the pressure of beauty instructors is also great. If you want to seek greater challenges, you can develop into a beauty tutor. Beauty lecturers focus on beauty education, and beauty consultants can also consider becoming beauty lecturers if they want to develop in this field.
Manicure-the best working age: 18 ~ 25 years old.
Comprehensive quality:
It needs unique aesthetic ability and a lot of medical knowledge. Understand and master the structural knowledge of hands, arms and nails; Chemical knowledge and disinfection knowledge related to nail art and products; Familiar with the correct use and maintenance methods of nail tools, materials and equipment, and the replanting and repairing techniques of various artificial nails; Have the ability to distinguish disordered nails (nails with changed surface characteristics caused by congenital diseases, disabilities or endocrine disorders); Master the skills of repairing maladjusted nails correctly; Master the methods of nail painting and creative design; Know something about the management of nail shops.
Manicure salary level:
It varies according to different regions, working years, professional qualifications, educational background and technical ability. The average monthly salary of junior staff is 800 ~
2000 yuan, the average monthly salary of middle and senior personnel is 2000 ~ 3500 yuan.
Career development prospects:
Manicure is a profession with low entry threshold. Nowadays, the professional team of manicurists is uneven, and the emergence of professional manicurists is even more needed. Because the nail industry is thirsty for materials, professional nail technicians are in short supply in the market. Therefore, nail shops and beauty salons often wave to nail technicians with internationally recognized qualifications, and they will also train new employees. In just a few years, many employment opportunities have emerged in the market.
In addition, when you have accumulated a certain number of customers, you can open a nail salon to taste the boss, and the employment prospects are very clear. A manicurist can open a shop in 10,000 to 20,000 yuan, and the threshold for starting a business is low. Small investment scale, fast recovery cost, high profit rate and sustainable operation are incomparable advantages of nailing industry. Compared with other industries, nail shops have higher customer loyalty.
In addition, the investment scale of nail shops can be large or small, and 1000 ~ 20000 yuan can open a small nail shop.
Suggestions on career development planning:
The manicurist is a newly developed profession after the beautician's subdivision, and its development prospect has always been optimistic by the industry, and there is also a lot of room for improvement. Can gradually develop into a nail salon painting art designer, nail skills trainer, nail school teacher, and then can be promoted to a nail equipment supplier, or open their own nail salon.
Beauty salon manager-the best working age: 28 ~ 40 years old.
Comprehensive quality: elegant temperament, calm personality; Familiar with beauty salon management; Good professional beauty skills; Have the knowledge of clerk training, customer management, in-store promotion and accounting; Rich experience in handling customer complaints. This kind of position belongs to the management position of beauty salon. First of all, what is needed is a qualified beautician or beauty consultant with relevant beauty salon management experience. Generally, it requires leadership, the ability to lead a team, a strong sense of responsibility for the store, some management knowledge for customers, some guidance for beauticians, and long-term planning for the store.
Salary level of beauty salon manager: more than 2000 yuan. The monthly salary is 4,000 to 5,000 yuan, and some even exceed 10,000 yuan.
Case 4- Fang Hui [beauty salon manager, 26 years old, 6 years experience]
Recalling the scene in 2002 when she secretly went to learn beauty without telling her family, Fang Hui said that it really took a lot of courage at that time. Because there were still many doubts about this industry in society at that time. Now, when people's beauty awareness is getting stronger and stronger and beauticians are respected, she can't help but be glad of her original choice. As a store manager, Fang Hui has to deal with many things every day, such as attending classes in the morning, dealing with customers' opinions, sorting out equipment hygiene and taking stock of goods. When new products come in, employees should be trained in beauty knowledge, unified technical specifications and speed training. , and then test. For skills, she thinks the most important thing is to have a comprehensive understanding of the characteristics of the products she makes. Keep abreast of new market trends and projects to meet the needs of customers at different levels. The second is to understand customer psychology and master the art of conversation. At present, Fang Hui thinks that what he lacks most is the management knowledge of employees, so he is reading books on management. If I have time, I also want to go to the company headquarters for training, or go to some well-made beauty salons to study. In the future, she plans to open her own shop.
Suggestions on career development planning: As a new profession, store management has great development opportunities and space. At the same time, the vigorous development of various specialty stores and franchise stores in the cosmetics industry has also created a broad development space for store managers, and the income level is also high. Through practice accumulation, training and self-improvement, it can be developed into a beauty salon owner and agent.
Beauty salon owner-the best working age: unlimited.
Comprehensive quality: more than 2 years' experience; Familiar with industry management and beauty salon management; Have good professional skills; Have a certain financial strength (generally, opening a small and medium-sized beauty salon with 8 beds in a secondary city requires a one-time investment of about 6.5438+10,000 yuan); Have a good training background; Have basic financial knowledge and human management ability.
Case 5-Miss Lin (owner of beauty salon, working for 5 years)
Before opening a beauty salon, Miss Lin studied Chinese medicine, worked as a beauty school teacher and a beauty enterprise lecturer. Tired of running from nine to five in the company, after getting married in 2003, she opened her own beauty salon. With many years of experience in the beauty industry and the background of Chinese medicine education, Miss Lin not only opened many Chinese medicine beauty projects in her own beauty salon, but also taught technology to the outside world. In her opinion, a successful beauty salon owner should not only be able to do a good job in staff management and store management within the beauty salon, but also do a good job in customer management in by going up one flight of stairs, so that customers who come to the beauty salon can enjoy warm and thoughtful service at home. She felt that she needed to further improve her management level. At present, her beauty salon has also begun to consider how to cooperate with hospitals to carry out more beauty services. In her future blueprint, she will be the owner of a large beauty chain with many branches.
Case 6- Miss Zhang (beauty salon owner)
Miss Zhang used to be a nurse in the hospital, but later she engaged in beauty business. She thinks medicine is very helpful to beauty. Many beauty salons temporarily prepare the faces of their guests, but it doesn't take long for the skin to become the same as before. These problems should be solved by medical knowledge. With a medical foundation, disinfection and aseptic operation in beauty salons will be more professional. At present, the competition in local beauty salons is very fierce, and the profitability of her beauty salons is not very satisfactory. She believes that beauty salons will definitely develop into clubs integrating leisure, health, bodybuilding and beauty in the future. Therefore, today's beauticians should not only make faces, but also be very professional in body care to meet the needs of customers.
Suggestions on career development planning: With the accumulation of entrepreneurial experience and the growth of financial strength, you can choose some brands with large profit margins as your agents, or develop to beauty manufacturers or beauty school operators to seek greater development space.
Beauty lecturer-the best working age: 25 ~ 35 years old.
Comprehensive quality: good writing and language skills, and some experience in industry marketing and market maintenance. At the same time, I have a deep understanding of corporate culture and a rich understanding of products and markets.
Analysis of career sustainable development: With the increasing specialization of the whole industry, educational marketing has become a hot topic, and training lecturers will gradually become one of the scarcest talents, and beautiful lecturers are most suitable for this development. As long as we constantly improve and enrich our knowledge structure, we can be in line with the positions of (senior) training lecturers and training managers, and their career sustainability index is also relatively high.
Beauty instructor-the best working age: 25 ~ 35 years old.
Comprehensive quality: not only know the professional skills of beauty care, but also have certain management knowledge and practical experience. At the same time, I have strong eloquence and communication skills, and I can do a good job in training.
Salary level: the monthly salary is about 5000 yuan.
Analysis of career sustainable development: there is a great shortage of excellent beauty instructors in the market, and beauty companies attach great importance to the talents of beauty instructors, and the salary is also good. Trainers in other industries or classes generally don't understand the knowledge of beauty products and the operation of beauty market, and lack the quality training of sales staff, which also creates unique conditions for the transformation of beauty lecturers to training lecturers, especially technical training lecturers. Seeking a higher position in an enterprise, being a professional trainer or opening a beauty salon are all promising future plans.
After several years of training, many beauty instructors have become the best candidates for store managers, beauty salon owners, regional agents, regional managers and professional training lecturers. And its professional return is also very attractive. The average beauty instructor's monthly salary is about 3000 ~ 4000 yuan, and the gold medal beauty instructor's income is higher, so the employment market prospect is very broad.
Professional training lecturer-the best working age: 25-35 years old;
Basic requirements: at least one year's working experience. Rich experience in industry marketing and market maintenance, good writing and language skills, able to write training materials (such as store service manuals, product manuals, technical manuals, etc.). ) Suitable for different development periods of enterprises.
Available positions: (senior) training lecturers, training managers and other professionals specializing in product technical training or quality training.
Analysis of career sustainable development: Because professional training is an important market support means that distinguishes this industry from ordinary daily chemical industry, experienced professional trainers will become a beacon for the future development of this industry. Trainers in other industries or classes generally don't understand product knowledge and industry market operation, and their strength lies in the quality training of sales staff. This situation has created unique conditions for the transformation of beauty lecturers into training lecturers, especially technical training lecturers. With the increasing specialization of the whole industry, training lecturers has gradually become one of the scarcest talents. At the same time, training, as a profession, can encourage practitioners to constantly improve and enrich their knowledge structure. If you are an American director with the ability to summarize, refine and innovate, you can boldly compete for the promising position of training a lecturer.
Freshmen in the beauty industry
Psychological beauty consultant-the best working age: 25 ~ 50 years old.
Psychological beautician is a new title, new technology and new occupation. Belonging to the beauty industry, it has deep connotation, high knowledge and quality requirements, and more scientific and technological content. Being a psychological beautician requires not only a deep understanding of beauty and beauty, but also a wealth of psychological knowledge.
Comprehensive quality: psychological beauty is not the same as simple dialogue, but the combination of psychology and beauty technology. Psychological beauticians skillfully use the key of psychological knowledge to open the psychological door of customers while implementing any kind of beauty techniques. Moreover, they look for the root causes, analyze the reasons, make judgments, design schemes and carry out specific operations.
Analysis of career sustainable development: Psychologists have a strong interest in the beauty industry at present. However, because psychological beauty can't be a separate project of beauty salons, and there is no certain service way to say "this is psychological beauty", the charging method of this service is still in a hazy state. However, psychological beauty has attracted more attention in the industry, and consumers have also shown their needs in this regard.
Master of aromatherapy-the best working age: 20 ~ 35 years old.
It is reported that the National Health Professional Committee compares the number of aromatherapists in Chinese mainland, Taiwan Province Province and Hongkong, and predicts that the number of practitioners will reach one million in the next five years. At present, the mainland is almost blank, and the gap can be imagined. Aromatherapy therapists, in particular, are more likely to be recognized by enterprises than ordinary beauticians, so their salary is better than that of beauticians.
There are many levels of job development for aromatherapists. For example, people who start their own businesses can open their own studios or even beauty salons. A person employed by a spa or beauty salon can become a department head, or even the head of the whole spa or beauty salon. With the growth of skills and knowledge, some people become consultants or writers; Some people develop their own beauty or treatment products; Some people are committed to planting plants-raw materials for essential oils; Others are engaged in fractionating, analyzing or mixing petroleum.
nutrition
With the refinement and specialization of social division of labor, the professional requirements for nutritionists are increasing day by day. Having the professional qualification certification of dietitian will become a "stepping stone" to enter the sunrise industries such as food, health care and medicine. Relevant health care doctors and nutrition catering personnel must pass the nutritionist qualification certification before they can take up their posts.
In foreign countries, it is not unusual for nutritionists to prepare daily meals for people. However, in China, the profession of dietitian is facing a serious gap. According to incomplete statistics, there are currently less than 4,000 nutritionists in China, with a gap of nearly 4.5 million. According to industry estimates, the gap in Guangdong is at least 30,000 to 50,000.
It is understood that the main job of nutritionists is to study the relationship between nutrients in food and human functional needs, that is, to guide people to eat what, how and how much to be healthy and beautiful, and how to achieve a reasonable diet and balanced nutrition, so as to achieve the purpose of preventing and treating diseases. Based on the training of nutritionists, nutrition hygienists have strengthened the wide application of special nutrition health food in daily health care, so they are more suitable for the needs of professionals in the health industry, a sunrise industry.
Color consultant-the best working age: 25 ~ 40 years old.
Comprehensive quality of color consultants: color consulting originated in Europe and America and is popular in Japan. This project mainly carries out personal color consultation, color psychology and commercial color consultation. Personal color consultation mainly helps guests solve various problems in clothing by distinguishing their physical characteristics, and designs a bright and fashionable personal image for them. Color psychological consultation is the most advanced psychological diagnosis and treatment scheme in the world at present. Through the charm of color, it explores people's inner world with scientific methods, predicts people's psychological future, helps stressed modern people to release themselves and seek spiritual relaxation and return. Commercial color consultation mainly aims at merchant storefront, home decoration, clothing and makeup, urban planning, enterprise CI planning, product packaging, advertising design, etc., and provides the best color matching scheme.
Salary level: 20,000 yuan per month (senior colorist)
Analysis of career sustainable development: At present, many beauty salons do not regard color as a project, but use it as a means of promotion. Beauty salons never charge consultation fees, only product fees, which hinders the development of color consultation to some extent. This is related to the insufficient popularization of color consultation and the large gap between domestic consumption level and developed countries. However, its market prospect is good, and the income of relevant staff is also high.
Case 7- Li Yan (general manager of a color culture exchange company)
Color consultation has entered the beauty industry for several years, but it is still not satisfactory from the current development situation. Every time Li Yan helps the beauty salon, the effect is very good, and once the consultant leaves the beauty salon, the customers will also be lost. The reason is that customers don't trust the follow-up service of beauty salon consultants and usually think that their study is not professional enough. Color has a good customer base in other developed countries, and we also have such a consumer group in China. But the real problem now is not the problem of consumers, but the problem of executors: the main target of training can't undertake the work of color consultation completely independently. At present, there are generally two kinds of people who study color, one is the owner of beauty salons, and the other is the students of art colleges. The former is due to the consideration of commercial operation, and is ready to introduce this project. Generally, female bosses study it themselves. However, the work of color consultation requires higher aesthetic and comprehensive quality of people, so most beauty salon owners can't really understand and implement color consultation. However, students in art colleges have relatively high aesthetic and professional qualities and are fully qualified to be consultants. However, these qualified people do not want to enter the beauty industry, and they choose other fashion industries such as clothing.
SPA hydrotherapist-Best working age: 25 ~ 35 years old.
Comprehensive quality: more than 3 years of study and practice of SPA related professional knowledge, good communication skills.
Salary level: the monthly salary is 3000 ~ 5000 yuan.
Analysis of career sustainable development: Although there is still a certain gap between China and developed countries in terms of SPA, the market is increasingly standardized, and the "overall beauty" will have a broader development space, and professional spa teachers will also have greater development potential.
Case 8- Yao Yao (manager of beauty department in a shopping mall, 7 years experience)
No matter from the consumer's point of view or from the enterprise's point of view, there is still a certain gap between domestic beauty industry and foreign countries. However, Yao Yao is still full of confidence in the future market development of the domestic beauty industry. Now the market competition is more and more fierce, and the operation is not as easy as before. As practitioners, we must constantly improve in order to survive in this city. In Beijing, there are not many real spas, and many people have a superficial understanding of spas. Compared with the SPA business premises strictly defined in the world, there is still a big gap in business premises area, technology, service items and business philosophy. Engaged in SPA, at least 3 years of study and practice of relevant professional knowledge. At the same time, the environment of the SPA is very important, and it is necessary to provide guests with a good, comfortable and relaxed environment. At present, it is not enough at home. The beauty industry is more and more recognized by people, and the employees in this industry are gradually recognized and even more and more needed. Yao Yao likes her present job very much, and hopes to own her own beauty chain in the near future, and plans to go abroad for further study when the time is ripe.
Analysis of employment prospect in beauty industry II. Beauty consultant-the best working age: 20 ~ 28 years old.
Comprehensive quality:
Excellent professional knowledge, technical skills in place, skilled instrument operation; Can carry out correct nursing guidance according to the characteristics of customers; Strong sense of service, strong language skills, good at getting along with customers.
Salary level of beauty consultant:
It varies according to the region, work experience, education and work performance. Average monthly salary 1500 ~ 2500 yuan.
Suggestions on career development planning:
As a beauty consultant, it is very important to have professional knowledge and communication skills with customers. When a beauty consultant has accumulated a lot of experience and ability in this field, you can consider opening a beauty salon yourself.
As a beauty consultant, opening a professional beauty salon actually has advantages that others don't have.
1, rich in professional knowledge
The rich professional knowledge of beauty consultants is the most favorable condition for opening a shop. No matter how good other hardware conditions are, if the beautician's skills are not in place, it will not make customers feel comfortable, and even it is difficult to make customers feel at ease when answering some beauty questions. Therefore, if a beauty consultant opens a shop, the technology will be much more prominent. First of all, the professional knowledge and technology of beauty consultants should be excellent, and they can have a sense of authority when explaining to customers, and they can be recognized and trusted by customers.
2. Rich promotional activities.
Beauty consultant has rich experience in various promotional activities, is familiar with his process, can also make a set of perfect plans by himself, and can also host guest shows, which can be easily done.
3. Learn from others' experience
Because beauty consultants are exposed to a wide range of markets and encounter many problems, they have accumulated and absorbed many practical experiences that books and training courses can't learn, and also learned many lessons. When you open your own shop, these are your magic weapons.
Step 4 know the product
It is very important for beauty salons to choose products, but it is much easier for shops with beauty consultants. They can also cooperate with the companies they have worked for, be familiar with the brand situation, have enough experience and ability in marketing, promotion and after-sales service, and have more understanding of other brands, so that they can operate with ease.
5, easy to communicate with customers
Beauty consultants are in direct contact with end customers, have strong language skills, can deal with different customers, are knowledgeable on weekdays, are easy to find topics of interest to customers, and establish good customer relations with customers.