Generally speaking, this kind of account is a matrix operation, that is, you don't show your face to rub the live traffic. So as to achieve the effects of powder, goods, drainage and the like. Earn goods through live window shopping guide with Taobao commission.
What is an unmanned live broadcast?
In a narrow sense, unmanned live broadcast is basically a lens display product, which is broadcast from different locations and different locations, and is generally suitable for live broadcast of accounts without permission to open computer live broadcast. In order to play the product well, a rotating display stand is also needed.
Broadly speaking, unmanned live broadcast is actually the live broadcast of "people". The content of the live broadcast is recorded as a video, which is played repeatedly by the computer. The whole process is to play video in the computer live broadcast room for unmanned live broadcast.
How to play without live broadcast?
Unmanned live broadcast can be applied in the following scenarios (taking Tik Tok as an example):
(1) The music number is not broadcast live, which achieves the effect of leaving powder and better transforms its own products, such as car USB flash drives.
(2) The movie number and game number are not broadcast live, which increases the stickiness of fans and sells products.
(3) There is no live food account, and it is also a powder transformation. You can add some rewards.
(4) The health account does not do live broadcast, and it is usually used to regularly release videos and break them to achieve the effect of instant explosion.
At present, unmanned live broadcast can be mainly used to bring goods, drain or realize the gift brushed by fans. According to the survey, Tik Tok's common "unmanned live broadcast" is nothing more than the following four kinds.
(1) Play a video and a picture repeatedly.
This kind of gameplay is very simple, editing the previously recorded video clips, and then displaying them through software to simulate the live broadcast.
(2) Repeat an oral recording calling on the audience to change powder, pay attention and reward.
In the background of beauty comics, with a little BGM, the audience is guided to reward by repeating a recording that calls on the audience to change powder, pay attention and reward. It seems that this account is very low-end, but the actual operation effect is still good. It can be used to drain or earn some sound waves, and it can be operated in batches if you want.
(3) Place a fixed air station to play the content in a specific scene.
This kind of gameplay is generally used by physical store merchants to drain a lot. You only need to open Tik Tok live broadcast every day to open your own store and open the location. According to Tik Tok's algorithm recommendation, you can get a lot of traffic to your live broadcast room and then drain it to the physical store.
This model is basically zero-cost drainage, and the probability of title is not great. A small partner who has opened a physical store can try it.
However, at present, the gameplay of unmanned live training in all walks of life is basically last year, and the latest gameplay will not be taught. By the time you know it, it will basically be next year.